Environmental Factors Essay

758 Words4 Pages
Environmental Factors Environmental factors can be political, social, ecological, cultural, technological and ethical in nature. Any organization that develops a product or service that they want to market domestically or globally must consider what the impact each of these factors may have for them. Not considering these factors can result in the failed attempt to market a product, which may be successful domestically, in other countries where there is a significant market potential. PepsiCo is a large company which conducts both domestic and global marketing and is very well known. One of the main products and one that I use everyday is Pepsi. PepsiCo also produces Quaker Oats, Lays chips, Gatorade, and Tropicana orange…show more content…
This marketing mistake caused obvious embarrassment among Pepsi's top marketing managers, though this would not be the last time that they were too hasty in their pursuit of the international marketplace. Technology can influence domestic and global marketing decisions and marketing and public relations common sense, especially when it opens any number of doors to being able to tap into a vast global marketplace. Information technology is increasingly becoming important as an enabler to being able to operate efficiently, interfacing with consumers and maintaining financial accuracy and effectively managing resources. PepsiCo has embarked on a multiyear business process transformation initiative that includes the delivery of a SAP (a computer system that will link all of PepsiCo's systems and processes) enterprise resource planning application (PepsiCo.com). This application will help to divert the possibility of PepsiCo not being able to process transactions accurately and effectively or remain in step with the changing needs of the trade, which could result in the loss of customers. Failing to deliver this application on time or anticipate the necessary readiness and training needs could lead to business disruption (PepsiCo.com). Minority populations are growing faster then the population overall. Each year, racial and ethnic minorities
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