Environmental Factors

McDonalds was founded in 1943, and 1967 British Colombia was its first international expansion, advertising to middle and upper class. McDonalds decided to expand internationally, due to the enormous success in America. There was heavy research involved in the expansion. Through globalization and internationalization, McDonalds were able to develop marketing strategies according to cultural needs, to serve specific target markets. McDonalds enter India’s foreign market and 1996 and is a tough foreign market to enter, but with McDonald’s success they were able to earn high revenue in India. The success strategy is researching and the development of food. McDonalds thoroughly analyzed the preferred taste, especially to not offend locals. Their key to success is to “think global, act local.”

Another limit to ethical behaviour at McDonald’s might be training and discipline within the company. For example, if an experienced employee was selected for a course or was offered a promotion, another employee might find it unfair and discriminative. Similar situation could possibly happen when it comes to discipline, for example a manager would treat employees making the same mistake differently and favour one person more than another. If any of the employees made an official complaint about any of those, it could lead to publicity’s hesitation and bad relations between employees within the company and its suppliers.

Psychologically, unresolved issues from childhood, constant fear of death, low self esteem , extreme dependence and chronic pessimism could cause depression. for example the object relation theory by Kern berg, looking at relationship people have with love object and how these relationship could cause depression when there is real or symbolic loss of the object. Profound early losses, such as the death of a parent or the withdrawal of a loved one’s affection, may resonate throughout life, eventually expressing themselves as depression. Also the cognitive theory says that depression is caused or exacerbated by maladaptive thinking.

McDonald’s is not some ordinary fast food restaurant with its trademark logo advertised almost everywhere in the U.S., many people all over the world know about these famous golden arches. The McDonald’s franchising started in 1955 and in less than fifty years, McDonald’s was introduced all over the world in countries such as, China, Japan, Great Britain, Sweden, France etc. McDonald’s global expansion has intermingled with cultural traditions because these countries are becoming more westernized. Since East Asia is becoming more westernized it also means that there is a cultural difference because of the influences from outside the country. The cultures are being changed because of how ideas are expressed by people and not by their

The global segment of the general environment is that McDonald’s has Internationally and successfully expanded into foreign markets around the world. The first country that McDonald’s expanded to was Canada. Today, McDonald’s successfully operates in more than 100 countries and has over 34,400 locations. According to the McSpotlight.org, “on average, McDonald’s opens a new restaurant every three hours”. The world recognizes McDonald’s as a truly successful American company with tasty and affordable food items.

Globalization refers to the “tendency of investment funds and businesses to move beyond domestic and national markets to other markets around the globe, thereby increasing the interconnectedness of different markets. Globalization has had the effect of markedly increasing not only international trade, but also cultural exchange”³. Globalization is closely related to foreign investment in the sense that foreign investment is a contributing aspect of globalization. It has also been noted that globalization can especially impact developing countries as it “helps developing nations "catch up" to industrialized nations much faster through increased employment and technological advances” . McDonald’s is a prominent example of a company that has embraced the opportunity to globalize and achieve success doing so. McDonald’s is the largest fast food restaurant chain in the world consisting of more than 35,000 outlets spread across 118 countries. Although the company was founded in the United States, they have not limited themselves to North America; they now spread worldwide into every continent. Similar to their global growth increase, the company has also seen their revenue tremendously increase as they continue to share their product with more and more people around the world. “McDonald’s key to success is its business mantra of “think global, act local”. This has allowed the company to achieve financial success in every region it opens its fast food restaurants”4. McDonald’s has clearly found the right strategy in terms of growing their product internationally as they’re seen to be one of the most successful companies doing so, their numbers support their success as they receive around 65% of their revenue from international

Due to globalization and increased competition in the fast food industry, a very complex environment is created for McDonald’s. There are various internal and external environmental factors affecting the functions of McDonald’s corporation and demands for new innovations. The factors are as follows:

Socioeconomic and Physical Environment Factors The unhealthy physical environments that many First Nations adolescents experience may not only lead to serious physical, psychological, and spiritual health problems, but can also rob them of life. According to Bock and Sabin (1997), inadequate, substandard internal housing coupled with an unhealthy external community can lead to many health problems related to air, water, asbestos, and lead contaminants. Health Canada (2003) reported their findings about the living conditions of First Nations people including sewage, poor and polluted water supply, inadequate dwellings, poverty-level income, a low level of literacy, presence of drugs, alcohol, and firearms, and the inability of Aboriginal adolescents and their families to meet basic needs. As a result of poor living conditions, First Nations adolescents are given physical environments where they are unable to compete or survive within mainstream society (Kirmayer et al., 1993).

McDonald is a fast food franchise based in the United States and has various food outlets in other countries like India, United Kingdom, China, Japan, Canada and Australia. McDonald has been termed as the ‘World`s Local Restaurant’ because of its affordable take-out and sit down meals. The economic recession in the US in 2010 greatly affected businesses especially fast food restaurants whereby most small restaurants had to temporarily close their businesses. However, McDonalds remained afloat amidst tough economic times in the American market because of specific strategies which will be discussed.

How does the environment play a role in learning? Something’s you will need to know about learning and the environment are; Ways of Learning now and Learning 20 years ago, Research done on learning and disorders, Distractions and learning tools in the environment, and Types of learning at different ages. These topics will make you want to dig deeper into your brain to find out how the environment plays a role in your learning.

International business ethics challenges the corporate world to deal with questions of what to do in situations where ethical standards come into conflict as a result of the different cultural practices in the nation. Since, there is this dilemma that has progressively troubled the large multinational corporations, international business ethics has arisen to help address these adhesive subject matters. There are several international business ethics discussions on the question of how to act in the home country as opposed to the host country is at the central point of most international corporations. The argument in question is how companies should practice their business according

McDonald’s as we know is the biggest multinational-corporation in fast-food industry. McDonald’s is a symbol of American power and hegemony just like Coca Cola and Nike which its operations is all around the world. And how McDonald’s could successfully entering global markets ? the key components is its standardization in all McDonald’s outlets in the world known as QSC&V (Quality, Service, Cleanliness, Value). You can see and feel the same burger quality, same fast service, cleanliness of restroom and the same price in all McDonald’s outlets in every country. McDonald’s also made a strong relationship with supplier because this is another key success, every supplier which supply

Environmental factors have wide-reaching effects across a company's global marketing platform. Many areas, such as economic or social aspects, can be sensitive and must be addressed appropriately for marketing success. McDonald's Corporation is a global company that faces these challenges and issues, some of which will be addressed in this paper. Additionally, the importance of technology and how it impacts McDonald's marketing decisions will be explained. Finally, the importance of social responsibility and ethics will be addressed as it pertains to McDonald's.

Throughout its restaurants across the globe, McDonald's Corporation consists of various operations that are associated with the overall strategy of the company. Some of

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.