Environmental Factors Paper

981 Words Aug 9th, 2008 4 Pages
Environmental Factors Paper

This paper will discuss the five environmental factors that influence global and domestic marketing decisions that organizations must make. The five environmental factors are social, economic, technological, competitive, and regulatory.
The social forces of the environment as defined in Marketing, include the demographic characteristics of the population and its values (Kerin & Berkowitz, Hartley & Rudelius, 2006, p. 74). This includes gender differences, buying patterns, diversity, culture, and attitudes. The Company refers to this factor as corporate citizenship. Corporate citizenship is one of core values and is integral to the companies’ expertise in flight and technology. knows that they have
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The U.S. Federal Aviation Administration (FAA) writes and enforces all the rules and regulations for aircraft manufactured or operated in the United States. It also operates the U.S. air traffic control (ATC) system. On safety matters, aviation is highly regulated. There are safety standards for airplane products, airline operations, airports, and airline personnel such as pilots and mechanics whose jobs can affect the safety of flight. Airplane manufacturers and airline operators typically exceed government standards. On the defense side, regulations come from federal organizations as International Traffic in Arms Regulations (ITAR) and the Federal Acquisition Regulations (FAR) and various others.
Is technology good or bad? This question is the root of a continuous debate on whether the effects of technology on society are more positive or negative. Technology has changed the world in so many ways, and certain inventions have made significant impacts on society. One of these inventions is the airplane, and the company has spent a fortune staying ahead of the technological curve. Technical change in a growing business is inevitable. Changes must take place in many chapters of each business in order to preventing it from going under. Through good marketing, organizations can continually change and control elements in this environment.
Ethical decisions serve as the primary basis for good corporate governance. Proper marketing ethics emphasize the
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