Environmental Factors Influencing Global And International Marketing Decisions

Since people and customers to be specific come from different cultural backgrounds, considering and understanding the cultural background and practices of every market niche. In ensuring that the organizational activities do not conflict with the cultures of clients and that they suit the needs of the cultures, the following would be done by the organization;

Management is faced with many decisions when considering the environmental factors that affect marketing. This includes global economic interdependence, demographics, cultural differences, social responsibility, ethics, and technology. It is imperative for a company to understand how these factors can greatly affect the outcome of a company’s marketing plan.

This marketing research project is developed to benefit the future development of Aulani, a Disney Resort and Spa, especially focus on green marketing perspective. In this project, the format of marketing plan is followed and it has four main parts. First, a general business description is given, having an overview of Aulani. Second, the internal business environment of Aulani is analyzed, from both fundamental principal of marketing perspective and green marketing perspective. Following is the analysis of Aulani’s external business environment, which can be divided into two parts, general environment and competitor analysis. Finally, SWOT analysis is withdrawn to conclude the previous analysis and two marketing strategies

Additionally, the study found that hotels with a non-financial reporting control system were more likely to adopt an environmental policy. In 1996, when this article was published, green policies were considered stratagems instead of bonafide, widespread business strategies for all hotels to take into consideration to participate in environmentally-responsible business practices. The author concludes that until environmental concerns become strategic issues added into the control system with rewards, the response will remain the same; green policies and practices will be considered stratagems.

Unquestionably, organizations rely on business professionals that can manage their business across a variety of cultures. With the rise in globalization, it is imperative that business professionals have a high cultural intelligence, which is the ability to adapt to individuals of other cultures. Luckily, cultural intelligence can be developed and ameliorated with experience, training, and with a conscious effort (Cardon, 2013). As a Human Resources Manager, I have worked with people from numerous countries throughout my career, but they were all here in America. It was not until I took my most recent position that I traveled outside of the United States to one of our facilities in Mexico. Unfortunately, I knew a minuscule amount about their culture, but have been intrigued by them ever since

GE has numerous expatriate employees in overseas positions. Catalanello and Redding (1989) argued that GE’s success with their human capital is based on the training they provide to them (as cited in Jain and Agrawal, 2005, P. 83). The training provided to its expatriate employees helps to build competitive advantages at GE. Expatriates, when visiting a foreign country on business would need a basic understanding of that nation’s culture, as it relates to business. Being able to say please and thank you in the native language can go a long way to building productive relationships with foreign nationals. Although, as business has become more global, business people understand there are cultural differences and are generally tolerant of visitors that do not understand, or have a working knowledge of their

As a growing American hotel company, establishing a permanent place in local and national markets is our primary goal, and we wish to become nationally and internationally renowned as a business and tourist destination within the next 5 years. Our main mission is to provide high quality accommodations, and associated amenities and services at competitive prices to our targeted markets. Our basic business objectives are reflected in everything that we do, which is to contribute to the enrichment of the quality of lives for

Making business abroad can be risky, but it can also be profitable for a company as well; thus the necessity to study in deep the country where the company will bring the business to. International companies are faced with many cultural challenges, when doing business across and inside of different borders. Identifying the significant cultural issues involved when evaluating the attractiveness of a particular location as a place for doing business can be crucial for a business. Aspects to consider when studying culture in a new place

The Four Seasons case explores how to manage the differences between the culture of a country and organizational culture. Four Seasons hotels are world renowned luxury hotels that specialize in blending a local, country specific, image with worldwide customer service practices. The seven common cultural standards that the Four Seasons have created and expect to be implemented all over the world include the following: (1) acting friendly toward and smiling at guests, (2) making eye contact with passers-by to acknowledge their presence, (3) creating a sense of recognition with guests by using their first names naturally but discreetly, (4) using a clear and unpretentious voice, (5) being well informed about the hotel, their

Under developing marketing strategies, various macro environmental elements are analysed both on national and international level for effectively penetrating the market and attain higher niche target (Saabira, 2015).

Modern marketing includes increased social responsibility and environmental awareness, which may include tackling the problems of pollution and the exposure of non-renewable resources. Modern day businesses are under pressure to adopt this marketing approach, in order to become more socially responsible. This approach not only focuses on fulfilling the customer's want-satisfaction, but also satisfying society.

Cerović, Z., & Tomašević, A. (2006). THE IMPACT OF NATIONAL CULTURE ON THE CORPORATE CULTURE IN GLOBAL HOTEL COMPANIES. Tourism & Hospitality Management, 12(2),

Whenever a company is entering a new market it has to take into consideration the cultural differences between countries. Based on the case study analysis, the difference between the two countries in terms of eating out habits and eating preferences seem not to be understood by the Denver headquarter. Denver headquarter believes that it can enforce the same business model applied in the U.S to its stores in China, regardless of local preference. In addition, Foster seems to lack knowledge about the Chinese culture because she was not familiar with the market in China, as she had no experience working internationally. There was a lack of cross-cultural communication between Chen and Foster; even though, Chen had experienced both cultures while studying abroad in the U.S.

The beautiful island of Jamaica has a culture unlike no other that is continuously appreciated around the world, from our music, food, dance and creole. Hotel practices often dismiss the importance of cultural background in their continual attempts to provide the best quality service based on their own understanding of service quality (Seo, 2007). This can be identified in the food that is served, the music played throughout the hotel and the aesthetics of the hotel. The implementation of local culture into all-inclusive hotels not only gives a sense of originality but also authenticity to guests.

In the business world today, borders are blending and multi-national mergers are causing many company nationalities to become indistinct. As the globalization of markets rapidly increases, many companies are finding international expansion a necessity of competition. The world is greatly affected by this movement towards a global market, and many companies are finding it extremely important to adapt to other cultures. The most considerable obstructions to successful international marketing involve misinterpretations and contrary views resulting from cultural differences. Being both aware of some of these issues and prepared to make the necessary accommodations can save companies time, effort, and a considerable amount of