Environmental Impact Of Packaging And Sustainable Development

assuage any guilt they might feel about consuming mass quantities of unnecessary, disposable goods by dutifully tossing these items into their recycling bins and hauling them out to the curb each week”. (Westervelt, Amy. "Can Recycling Be Bad for the Environment?" Forbes. Forbes Magazine, 25 Apr. 2012. Web. 5 Dec. 2015). So why is the reason that companies are starting to “Go Green”? Its clearly obvious that the change in America from an industrial country to a environmental country has taught big business how to market environmentalism in mass quantities of their product. The strategy of the consumption-environment mindset are increasing rapidly. If this trend of buying without thinking does not slow down, with problems like not shifting priority from consumption to being environmentally aware, things will certainly worsen. On the topic of green marketing, people often see that green marketing refers to the advertising of objects or products with environmental characteristics to them (Like the Nestle bottle, for example). Terms like “Environmentally Friendly”, “Refillable”, and “Recyclable”, are some of the things people associate with green marketing. In reality

The organization further strengthens its daily sustainable products procurement policy while improving its offer ecological service by adopting solutions in waste disposal and optimizing energy consumption: in just one year, Staples recycled over 63 million ink cartridges (only in the US). Moreover, the company has worked hard to develop over 8000 products with positive environmental characteristics. Staples understands that a successful business is not just about its turnover and profits. It must therefore ensure that all of its employees, suppliers and partners comply with ethical and environmental

This case basically talks about Ad- Liner Packaging Inc, Brazil’s largest manufacturer of plastic bags and packaging, and their decision of launching of new drawstring trash bags named Climp Fecha Facil. With the investment of one million dollars already done to purchase new machines for production of the new trash bags the stake seem to be high. Market analysis regarding perceived acceptance, packaging preferences and the perceived feature for the new trash bag are done with three focus group in Sao Paulo and Rio de Janeiro of housewives living in apartments and houses. In order to learn more about the population a market test is conducted in Sendas Supermarket in Rio. Purchase intercept interviews were conducted with the

In “What’s in a Package?” article. Thomas Hine talks about the roles and effects of package. Hine explains how it is different from culture to another culture. Also, he mentioned the danger of focusing on packaging. There are differences between packaging in the past and packaging now. Employee who sell products to customers don’t impact like what packaging does. packages are around us in our daily lives. Packaging or the way of packaging not just can attract people to buy, it does many other things like protecting product from damage. there are some specialists who do testing for packaging and study what people want or need to make packaging in that way. Packages are different between cultures that they are present

The e-tail option often requires more packaging. Packaging accounts for 22% of the carbon dioxide emissions of an item purchased online (Carnegie Mellon’s Freen Design Institute, 2011). Conventional shopping has the environmental edge over online shopping in terms of packaging.

Along with all the innovative packaging that was being promoted the idea of ‘self-service’ was also slowly being introduced into the consumer life style (Young & Young, 2004; pp.39 – 41). Packaging undertook three evolutionary stages i.e. The Retailer, where packaging was nothing more than a protective layer for the product and the transaction; The Manufacturer, where packaging was used to promote

In Cradle to Cradle by William McDonough and Michael Braungart, the two authors take into great detail by explaining the “cradle-to-grave” manufacturing system. The system explains every step of a product’s life from the creation to the disposal of the product. It is important to learn about this system because in order for a company to track and take responsibility of their hazardous waste . The system itself explained where products are created and the mass production goes into this system without enough consideration to human health and the environment. McDonough and Braungart promote for a new framework where companies take into consideration on every step of a product’s lifestyle. In the authors’ observations that human industry should co-exist with nature by designing products that are in a way non-toxic, biodegradable, or recyclable without loss of material quality. With this in mind, a common type of consumer product such as a plastic bottle that could be redesigned to be healthier for humans, environmental friendly, and create less pollution towards our planet. The two ways that plastic bottles can become more “intelligently designed” is by changing how plastic bottles are manufactured in these industries and removing chemical ingredients that are harmful to human and environmental health.

In other efforts to be environmentally conscience, PepsiCo has reduced the packaging weight of their products by more than three hundred fifty million pounds, which exceeded their goal by more than twenty percent. In addition, PepsiCo has recycled approximately ninety-one percent of the waste, allowing less than nine percent to be sent to landfills. In some of the company facilities around the world as little as one percent of waste is sent to the landfills. Recycling of packaging is another commitment of PepsiCo. This commitment is being accomplished by using materials that are compatible with readily accessible recycling systems. (Environmental Sustainability)

Changes witnessed over the last few years on mode of packaging and its economic impact.

The truly amazing factor about this kind of packaging is it could be re-used, meaning you will have less waste and greater savings.

Why do I think this kind of packaging is environmentally safe? Is it because the box or bag state’s that the content of the item is 100% recyclable materials? Is it a way to make it feel like that you are contributing to the greater good? By buying recycled materials opposed to packages that weren’t? No, there is more to it than

The company has always operated as a small family business and Joanna is not a family member. She is keen to see the business develop and has therefore arranged a bank facility for an additional $100 000 capital to be used by the business. Joanna wants to utilise their skills to produce the next generation of designs for plastic containers. One of her goals is to refocus the company’s strategies to deal with waste and inefficiencies in the current business operations. She is keen to develop an eco-footprint which measures a product’s impact on the environment, and plans to introduce processes to reduce this impact. She would like to launch the new products, together with the company’s sustainability focus, at the National Plastics Manufacturing Show which is to be held in November 2016. Joanna wants to conduct market research to firstly establish whether there will be an advantage in increasing their product range; secondly to establish what their competitors are selling and plan to do in the short to medium term; and thirdly to identify consumer views on her environmentally friendly initiative. In the proposal it will illustrate the objectives and aims, which will involve research and scope along with the purpose and catalyst, also have primary & secondary research under the methodology.

Customers are increasingly seeking to purchase products from companies that are taking care of our environment (Carbonfree). The Federal Trade Commission regulates environmental marketing claims so consumers can be reasonably confident that any promises apply to most of the packaging or contents of the product and not to “minor, incidental components”(Margaret). Excessive paper or wrapping and the harms caused by non-biodegradable materials have become a hot topic and companies have realized the public is equally concerned about the ethics of packaging. Not only having safe and effective packaging equipment qualifies companies as being ethical, but the processes and working conditions of employees are under the microscope as well. As an example, a company that produces sugar can have the claim of being “Carbon Free”. For many consumers, this sounds good and well intentioned, however the claim is not directly for the product but instead meant for how the product was manufactured. Without statements tying the two together the general public will continue to be misled or misinformed. The claim of packaging made out of recycled material when only a small percentage of the container was indeed recycled is a continuation of product misrepresentation and manufacturers point to shoplifting as an explanation for packing items in difficult-to-open containers (Margaret). Margaret points out that even this issue leads to

As a consumer, marketing techniques are applied all around us. Some are meant to grab our attention and some are meant to blend into the background whilst evoking our subconscious thoughts. Most products we buy come in packaging in some way or another. Do we occasionally make purchasing decisions based upon the packaging of a product compared to another? In markets with high competition, this may be the deciding factor in a consumer’s choice on which product to go with.

Earth is the only planet of its kind. Its unique environment provides us with air and water that are vital for life. It is important that we better protect our environment to secure life for future generations. My essay first will analyze two essays, Heather Roger's, Gone Tomorrow: Hidden Life of Garbage, and Lars Eighner On Dumpster Diving. Both authors pose interesting arguments warranting solutions to our excessive waste. This essay supports Rogers’s position over Eighners position. I agree with Roger’s solution holding Corporate America and large companies accountable for the excessive waste from mass production. Although I agree with Rogers, my argument requires companies to create products and packaging that are echo-friendly and