Environmental Scan

The generation of talking face-to-face is slowly fading away, and the technology era is going to keep on growing. One of the most widely used technology services known today is the cellular phone industry. According to the Pew Research Center’s website, 90% of American adults own a cell phone. Of that 90%, the smartphone ownership is at 64% (2013). Verizon Wireless, along with the other major carriers, T-Mobile, Sprint, and AT&T, have taken this data and comprised a growing industry where competition arises from all angles. These companies have battled one another on pricing, plans, and customer service for many years in order to stay on top. Unfortunately, these are major factors in whether or not a customer will choose the particular company over another.

Environmental scanning can be viewed as a way of acquiring information about outside events that can aid organizations in first identifying potential trends, then interpreting them

As corporations and businesses evolve, they must adapt to the changing landscape of societal, environmental, and corporate-success needs. To achieve such responsibility, Verizon Communications Inc. has, and continues to, meticulously plant its feet into the web of the triple-bottom line. While maintaining their credo which is “a blueprint that directs us to live up to the highest standards when serving our customers, shareowners, communities, and each other”, Verizon aligns their overall goal to “design, build, and operate global networks, information systems and mobile technologies that connect people, grow businesses and economies, and improve communities” (Verizon.com). The

To stay tuned to the recent situation in order not to miss perspective opportunities, an organization should go on with continuous scanning of its environment. According to Jobber, environmental scanning is “the process of monitoring and analyzing the marketing environment of a company” (Jobber, 2010, p.93). Aguilar states (Aguilar, 1967, cited in Costa, 1995, pp.4-5) that environmental scanning serves the purpose of gathering information about the facts and events happening around the company in order to let the management lead the organization in the right direction. Most of the authors agree on the same main function of environmental scanning.

Information will be gathered monthly and quarterly both internally and externally to determine areas that are successful and areas that need improvement. You Inc. will continually use the methods in environmental scanning to analyze the factors that impact the company’s future success to implement necessary changes. An environmental scan usually include an internal analysis as well as an external analysis using PEST. PEST stands for political, economic, social, and technological, which are some of the areas analyzed. The SWOT analyze a company’s internal processes which stands for strengths, weakness, opportunity, threats. (QuickMBA, 2010). Environmental scanning “is a process that systematically surveys and interprets relevant data to identify external opportunities and threats. An organization gathers information about the external world, its competitors and itself” (SHRM

In developing a new cellular network, Verizon was able to raise the benchmark for cellular service across the country. According to a press release by Verizon, chief operating officer Lowell McAdam stated that, “we are driven by the vision to provide ubiquitous wireless broadband connectivity to rural and urban Americans alike … we will reach more than one third of all Americans where they live, right from the start” (Verizon 2012). In the ever-growing technological society, consumers want information faster than ever. Verizon was able to give this to the consumer with a faster

Environmental scan in essence analyzes and evaluates the internal as well as external data and factors that influence the organization. Environmental scan entails the acknowledgment of a company’s environment that has potential effect on the organization’s operations and consequently, is critical in devising and implementing successful strategies. Apple Inc. is a leading international company that specializes in the production of computer software, commercial servers and consumer electronics. Its key products include iPhones, iPad, iPod and Mackintosh computers. The company has been in operation for the past 36 years.

New York headquartered company, Verizon Wireless is one of the world’s largest telecommunication companies today. They use their worldwide network to bring interactive entertainment, the Internet, and digital media to the fingertips of its customers. Verizon makes it possible for people all over the world to stay in touch and businesses to connect better with consumers by bringing hands-on technology directly to those in need (Verizon, 2016). With that being said, this paper will be an informative piece that covers three noteworthy trends within the telecommunications industry that Verizon Wireless partake. The information gathered here will be used as background material for an upcoming discussion of Verizon’s strategic priorities.

A few companies AT&T is competing against would be Sprint, T-mobile, and Verizon. Each of these companies reach their customers in roughfully the same way. However, each cell provider has to do something that sits them apart from others. Verizon had the “Can You Hear Me Now” guy. This commerical was widly known whereas Sprint was known for taking any trade in. Now, Sprint is known for actual taking the “Can You Hear Me Now” guy from Verizon to show that their service is better. AT&T is known for having lower costs while providing quailty services and products. Unfortunalty, the number of competitors won’t decrease, therefore, causing the companies to continue creating new products, services, promotions and extra offers such as special discounts on

I am currently on Sprint’s corporate communications team and over the past ten years, I have worked in a variety of roles including managing public and media relations, writing employee and crisis communications as well as engaging in social media. I was challenged to communicate complex topics in a simple and meaningful manner. I have experience developing strategic narratives for business and consumer audiences. Throughout my tenure at Sprint, my goal has been to create opportunities for our business and retail customers to better understand how wireless communication and the Internet of Things improves people’s lives.

Connectivity helps bring families and friends more closely together, children to get a better education and businesses to be more productive. At Sprint, we help our customers make these connections, allowing them to do more, strive for more and enjoy life to the fullest.”

The marketing team at Sprint keeps abreast with the changing needs and expectations of today’s market. For example it’s become a trend that the average consumer of a cell phone user is about a year before a consumer wants a new phone. In 2014 Sprint implemented an installment plan for ten dollars a month you can upgrade yearly. This entices customers to switch to sprint so that they can be free of the two year contract that competitors require. Due to the markets demand sprint also implanted monthly installment for the purchase of cell phones for those who don’t have hundreds of dollars to pay at once.

Internal environmental scanning refers to a process whereas an organization evaluates their strengths and weaknesses. This information can then be utilized by leaders to design new objectives and strategies or even modify the existing objectives and strategies. Although The Venice Golf and Country Club (VGCC) have unique features which add valuable strength to the business strategy, it is not immune to weakness. Internal environmental scanning is important to any organization when planning the future and is a crucial part of strategy development. It is through this scanning that the organization can assess its strengths and weaknesses. Understanding these is the first step in be able to plan, adapt, evolve as well as identify exact

     In today’s telecommunication market there is a lot of competition by industry giants such as Sprint,

Sprint Corporation, commonly referred to as Sprint, is an American telecommunications holding company that provides wireless services and is a major global Internet carrier. It is the fourth largest wireless network operator in the United States, and serves 57.7 million customers as of August, 2015.[5] The company also offers wireless voice, messaging, and broadband services through its various subsidiaries under the Boost Mobile, Virgin Mobile, and Assurance Wireless brands, and wholesale access to its wireless networks to mobile virtual network operators. The company is headquartered in Overland Park, Kansas. In July 2013, a majority of the company was purchased by Japanese telecommunications company SoftBank Corporation,[6] although the