Environmental Scan

Kudler Fine Food is a western United States based company, which is situated in San Diego metropolitan area. It furnishes quality food products at the reasonable price and also texture option of the best food product to their customers. In the year 1998, it started its functions to serve ever-growing consumers demand. The company has three stores with different departments. Its vision is to arouse its profit earning ability through capturing large market share.

The next stakeholders I will be evaluating are the owners. The owners, just like the employees are internal stakeholders. One of the owner’s influence on the business would be to control the financial side of the business. This means that they are able to decide on what products to buy for the business, how they deal with costs such as heating, lighting etc… What owners want the most is

Internal Stakeholders are board members, staff, and volunteers. External stakeholders are individuals such as clients, and partners in the community. The University lost their top officials, which had an impact on them financially.

It is important to explain first of all who are the stakeholders. They are the groups of people interested in a particular business organisation. They can be separated into internal, external stakeholders and connected stakeholders.. The internal stakeholders are the employees of an organisation as well as the managers.. Connected stakeholders are the retailers, distributors, customers, suppliers. External stakeholders are the government, the press as well as the pressure groups and local communities. The whole society can also be classified as an external stakeholder. The key stakeholders for the company are employees, competitors, environmental issues, government, suppliers, media, customers, financial institutions, shareholders and local communities.

 Internal stakeholders include managers and employees and are those that are situated within the company and affect the ‘day-to-day ' running of the organization.  Connected stakeholders cover groups such as shareholders, suppliers and customers, and are parties which invest or have dealings with the firm. The third group, External stakeholders, are those not

Stakeholders can be defined as any person or group of people who have a significant interest in services provided, or who will be affected by any planned changes or decisions. Stakeholders can be internal or external. Internal stakeholders such as employees, managers, trade union members or departments. External stakeholders such as patients, customers or suppliers. A Primary stakeholders define the business and are vital to its continued existence. For example, the following are normally considered primary stakeholder groups. employees, shareholders or investors, customers, suppliers. Secondary stakeholders are those who may affect relationships with primary stakeholders. For example, policy maker may influence patients by suggesting that

Kudler combines two approaches in its general marketing strategy: on one hand, it stresses how it offers 'fine foods' of a gourmet nature, but it also emphasizes the fresh and organic quality of its product offerings.

The internal stakeholder would be the employees as they work inside the company and have an influence the way it is run. Anybody that works for McDonaldsis a stakeholder.

Kathy Kudler established Kudler Fine Foods from a personal vision, and has led the organization by the hand, to the top of the gourmet grocery food world. Kathy

Successful organizations do not happen by chance, but through hard work, strategic planning, and understanding the company inside out. It takes continuous forward thinking and actions by leadership to remain relevant in industries where new technology can push one forward or backward in the time it takes a season to change. Therefore organizations must conduct environmental scans to determine their internal and external environment as part of the strategic plan process. There are numerous organizations using environmental scanning to develop their strategic plan. Today the author will look at three successful companies, which are Southwest Airlines, Target, and Whole Foods Market. The purpose of this paper is to

Kudler Fine Foods, even though the company has too many stores in too central of a location, high paid, hardly used employees, and a weak internet order facility there are ways to solve the issues as well as keep the vision statement of providing the best for their customers at all times. Kathy Kudler has some difficult decisions to

The purpose of this report is to analyze and evaluate opportunities and threats in the North-American environment of HP. This report is written to provide Hewlett-Packard with a clear view of external factors which influence the company and how they should react on those factors.

Environmental scans play a crucial role in the strategic planning process by helping organizations take a look at their competitive advantages and identify ways to sustain the advantages. Wheelen and Hunger (2010) describes environmental scanning as “the monitoring, evaluation, and dissemination of information from external and internal environments to key people within the corporation” (p. 10). Metrics or measuring tools are implemented in order to measure or track the progress of a strategic plan. Internal and external factors help an organization in the decision -making process of

External stakeholders cannot simply be identified or listed; they differ between organizations and industries. However, external stakeholders may be grouped into segments which are frequently involved in the organization’s activities: owners (shareholders), suppliers, customers and financiers. Other groups which could also have stakeholder status for an organization are the government (central and local), guilds and associations, and pressure groups who may or may not have an interest in the success of an organization with its present or future activities (Cook & Farqularson, 1998).

Environmental scanning is a process of gathering, analyzing, and dispensinginformation for tactical or strategic purposes. The environmental scanning processentails obtaining both factual and subjective information on the businessenvironments in which a company is operating or considering entering.Environmental scanning is the process in which a firm continually collects andevaluates information about its external environment. There are six main categoriesof environmental data to consider when evaluating marketing decisions. These aresocial forces, demographic forces, economic forces, technological forces, politicaland legal forces, and competitive forces.