Environmental Scanning System for a Hotel

During environmental scanning of a company, there is a thorough assessment into a complete global analysis. This involves companies, markets, clients, industries, and businesses in the same market. For this study will consider the trends, technological events, successes, and expectations in business.

Businesses today operate an environment that differs greatly from anytime millennia, centuries or even decades ago. The pace of businesses has increased exponentially with the continuous improvement of information technology, telecommunications and geolocation supported by satellites and progressively more efficient modes of transportation and mechanization. The ability to move products globally overnight, increasing levels of automation, and collaboration instantaneously via virtual means has forever changed and reduced traditional barriers businesses face while creating a myriad of new challenges, risks and opportunities.

Internal environmental scanning refers to a process whereas an organization evaluates their strengths and weaknesses. This information can then be utilized by leaders to design new objectives and strategies or even modify the existing objectives and strategies. Although The Venice Golf and Country Club (VGCC) have unique features which add valuable strength to the business strategy, it is not immune to weakness. Internal environmental scanning is important to any organization when planning the future and is a crucial part of strategy development. It is through this scanning that the organization can assess its strengths and weaknesses. Understanding these is the first step in be able to plan, adapt, evolve as well as identify exact

Over the years, the lodging industry has seen its share of tough times.There were many tragic events all over the world. Some tragics were 9/11 terrorist attack,Hurricane Katrina, Great Recession,Gulf of Mexico oil spill, Earthquake in Haiti,Tsunami in Japan,Boston Marathon bombing, Ebola,the Paris attack,Zika virus,Madrid bombing,London Olympic bombing and many more. Those tragic events had a huge impact on the financial performances of hospitality and tourism business.One tragic event that effected the hospitlaty and toursim buisness was The Great Recession. The Great Recession which officially lasted from December 2007 to June 20.It began with the bursting of an 8 trillion dollar housing bubble.During the recession the hotels has been

According to the Financial Times article, the hotel sector’s attractiveness is returning to the pre-financial crash levels. The industry has seen a flurry of deals involving private equity

The evaluating, monitoring, and disseminating of information from internal and external environments to key people within the corporation is called environmental scanning. (Wheelen and Hunger. 2010) Environmental scanning helps an organization identify relevant factors and use those factors to obtain a competitive advantage within the environment. The author will discuss how an organization creates value and sustains a competitive advantage through strategies. How an organization measures success to identify the effectiveness of a strategy. The author will identify the strategies of various companies and identify tactics that make the company successful.

There are 12 leading hotel chains which have various branches within those chains. Each accommodate different numbers of guests and different types of guests. Before 2008 there had been massive expansion in preparation for a large upturn in the industry however when the expansions were finished the market was in withdrawal leading to the largest downturn in the lodging industry. The major economic characteristics influencing the lodging industry have to do with business meetings and conference related travel taking 40% of the business in the whole industry of 2010. The hotel industry is dominated

The nature of the organization that I had interviewed is hospitality industry. The hotel started its operation in July 1990. The mission of the hotel is excellence in service. The hotel hopes to achieve certain objectives and goal which is courteous to the guests, productivity of the staff, staff welfare and provide guests with excellent service.

Successful organizations do not happen by chance, but through hard work, strategic planning, and understanding the company inside out. It takes continuous forward thinking and actions by leadership to remain relevant in industries where new technology can push one forward or backward in the time it takes a season to change. Therefore organizations must conduct environmental scans to determine their internal and external environment as part of the strategic plan process. There are numerous organizations using environmental scanning to develop their strategic plan. Today the author will look at three successful companies, which are Southwest Airlines, Target, and Whole Foods Market. The purpose of this paper is to

In old days it was okay for a hotel to have only rooms and a restaurant. Today a hotel has to have a recreation centre, a beauty farm, a shopping

“The Four Seasons Hotel is incorporating web tactics into their CRM strategy.” (2012, Business Development Strategies) Such tactics within the strategy plans of Four Seasons Hotel not only build a strong relationship with the customers but knowing share their mission and vision of the hotel to the worldwide. “The Golden Rule: To treat others as we’d wish to be treated ourselves. The Golden Rule guides our interaction with our guests, our business partners and investors, but most importantly – with each other.” – Isadore Sharp the Founder and Chairman of The Four Seasons Hotel. (2014, Four Seasons Press Room)

At the same time career opportunities are offered to people interested in the industry (Chon and Yu, 2012; Tesone, 2009; Clarke and Chen, 2007). Hotels are considered a basic element of the industry and thought to be a physical need for a guest to feel safe and comfortable when sleeping away from their home environment (Littlejohn, 2003). An interesting fact that Taylor and Bush (1974) stated in their book, was the origin of the term hotel. It originated from France and was often used back in the 18th century to refer to businesses in the hospitality industry that made a profit from their guests. The term was passed on from the country to London with the opening of the Nero’s Hotel (Bush and Taylor,

As a consequence of the significant investment in hotels in the late-1980s, and the economic recession of the early 1990s, in 1990-91, the national average hotel room occupancy rate declined to 49 per cent. This was accompanied by a 5.7 per cent real reduction in hotel room tariffs, as significant discounting occurred amongst operators as they tried to manage the fall in room demand.

In this turbulent era of our time, we can’t possibly expect everything to go according to the plan. Business world with its many surprises got dynamic along with modern time. The vitality of it changes through the many

The hotel industry is one of the most prolific industries in Australia due to its presence in society and, the impact it has on the nation’s economy. Advances in technology since the end of the 20th Century have allowed the service market of a hotel to develop rapidly (Hilton Melbourne South Wharf