Environmental Sustainability: The Sierra Nevada Brewing Company

Satisfactory Essays
Anyone who cares about the environment and believes that people and companies have a responsibility to leave the smallest environmental footprint possible would be proud and happy to work for the Sierra Nevada Brewing Company. As a nature lover and outdoor enthusiast, Ken Grossman, the company’s owner, and founder saw environmental sustainability as a way of life. Yet many of his initial energy efficiency and waste reduction efforts were started for economic reasons rather than environmental. Then, as the company grew, he realized that breweries are heavy users of resources, so he made a conscious decision to grow his business sustainably because it was the right thing to do (Grossman, 2013).
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