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Epic Tips For Getting Government Contracts

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EPIC TIPS FOR GETTING GOVERNMENT CONTRACTS — FROM A PRO Government contracting veteran Lisa Martin opens up her playbook The U. S. government spends hundreds of billions of dollars each year buying everything from roads to commodes. And yes, that includes professional services. For example, in the government, marketing is called education and outreach. It includes just about every type of promotional service you can think of including, branding, website development, focus groups, advertising, marketing collateral, trade show support and more. Lisa Martin knows because her firm, LeapFrog Solutions, has been winning and fulfilling contracts with the federal government for 20 years. “We 've worked with nine different agencies—both as a prime contractor and subcontractor—and have provided the government with a full gamut of marketing services, said Ms. Martin. “Government contracts can be a great source of revenue for both new and established businesses. But to get those contracts, you have to understand the process and how to navigate it.” With that in mind, Ms. Martin provides these tips for doing business with the government: 1. Learn the government alphabet soup. There are scores of acronyms that are commonly used in government business—GSA, OSDBU, COTR, SDB, etc. Learning the federal lingo will make the process that much easier. 2. Know where to look for opportunities. Start with FedBizOps.gov GSAAdvantage.gov, GSAeLibrary.gsa.gov and SBA.gov/contracting. Chances are

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