Equinix And Amazon: Database Analysis

| MIS589 Project Milestone 1Proposal | Cloud infrastructure ServicesKaiser Permanente Hospitals | Prepared by: Radames RamirezDate: 3/10/2016 | Approved by: | 1. Description of the service-summary The service that we are going to research and try to incorporate into the organization is cloud infrastructure as a service. We are planning to provide the end user with a well maintained network storage that would be easily accessible from any location while maintaining a secured connection and redundancy of the client data. With the changes in technology and advancements in cloud services, we should be able to save some money for the organization by going to cloud infrastructure services and limiting the maintenance and hardware cost of housing our own servers.We currently house 44+ servers in our service area, most of the servers are being used to less than 30% of capacity while others are reaching a peak 80-90% capacity. The servers house the client’s p: drive (personal data) as well as

5.0 CHAPTER 2. SECONDARY DATA COLLECTION ANALYSIS – REASONS BEHIND AMAZON’S AND EBAY’S SUCCESS: 5.1 Amazon’s success: One of America’s greatest start-up success stories is Amazon. Jeff Bezos launched the website in 1995 and he is now having revenues of $61 billion. At the start of e-commerce, Amazon was an innovator

Competitive Strategy LB5206 Amazon.com “Live” Case Study Table of Content Table of Content 2 Executive Summary 2 Corporate Culture 3 Industry Analysis through Porter’s Five Forces 5 Competitors for amazon.com 8 SWOT Analysis of Amazon 9 Difficulties faced by Amazon.com 12 Competitive Strategies 12 Recommendations 14 General References 15 Executive Summary Amazon.com is a customer centric company. They put more effort in improving their system to make the experience of customer more comfortable so that he keeps on returning to the website. Jeffery Bezos who is the founder of the Amazon.com started this company after seeing the use of internet increasing rapidly.

1. INTRODUCTION:- As we all know virtualization is the requirement of future. We have evolved from the age of traditional environment to virtual environment.We have grown accustomed to almost all things virtual from virtual memory to virtual networks to virtual storage.The most widely leveraged benefit of virtualization technology is server consolidation, enabling one server to take on the workloads of multiple servers. For example, by consolidating a branch office’s print server, fax server, exchange server, and web server on a single windows server, businesses reduce the costs of hardware, maintenance, and staffing.

HARDWARE To begin our IT solution, our company will look at the center point of all technology, which is our on-site data center. In the data center we have 2 physical servers, which are rack mounted with our uninterruptable power supply (UPS). This area also has its own dedicated A/C units. Our servers are designed for virtualization, which means multiple virtual servers can run on one server. These 2 servers also mirror each other and provide an on-site backup. There will be a fiber channel backbone between the 2 physical servers so data can be sent between them as needed. These 2 servers are Intel E 7450 zion, 6 core, 2.4GHz processors with 128GB memory and the operating system is VMware ESXi version 3.5 with 5 300GB 15K RPM drives which give approximately 1.2TB of total disk space. It also includes 4GB network cards with VMware virtual center version 2.5. Also, our company will have a 3 year 24/7 onsite support.

An Overview of Amazon and Its’ Stakeholders Amazon Web Services is a cloud computing platform which was to provide online services to websites (Rouse, 2014). Amazon is comprised of software development and customer service centers around the world (Rouse, 2014). At Amazon, workers are encouraged to tear apart one another’s ideas in meetings, toil long and late and held to unreasonably high standards (Kantor & Streitfeld, 2015).

Virtualization also minimizes the cost of maintaining a datacenter by reducing energy cost, minimizing server sprawl and eliminating under utilization. As BMG embarks on their expansion projects, new virtual machines can be deployed quickly to accommodate the additional capacity required to grow their infrastructure dynamically without expending an enormous amount of capital.

The technology solution that is recommended for the organization is to be provided by VMware. The physical topology of the datacenter consists of x86 virtualization servers, storage networks

Strengths The company has many strengths. First, Amazon is the world’s leading online retailer. According to the 2016 Annual Report, Amazon had total net sales of US $135, 987 million in 2016. These total net sales include three segments which are North America, International, and AWS. Second, in comparison to many companies, Amazon has a superior logistics and distribution system, which allows the company to actualize improved customer fulfillment. Third, with its prolonged strategic drive on low-cost, differentiation, and focus, Amazon offers a wide range of product at low prices to customers. Fourth, Amazon enjoys global recognition from its customers. As stated earlier, Amazon built a strong brand in very little time. Finally, the

Amazon.com, Inc. Company Overview Amazon is an online retailer focused on selection, price and convenience. Incorporated in May 1996, Amazon.com offers programs that allow sellers to sell products on the website and have the fulfillment performed by the seller. In addition to the online marketplace, Amazon also manufactures and sells Kindle devices. Through the different programs offered by Amazon, the company has the edge over their competitors. They are able to secure the lowest price, fastest shipping and offer incentives to the customer, such as Amazon Prime (Amazon, 2014).

• Cons: Sometimes it might too costly to satisfy all the customers’ needs. ➢ Cost leadership strategy • Pros: It can be served as a competitive advantage, which attracts more customers shifting from Amazon’s online retailer competitors into buying their products, thus increasing the market share.

AMAZON 2 How Amazon.com manages inventory. What are the company's unique concerns? How does the company address these concerns?

| Amazon Case Study | | | 11/24/12 | Amazon Case Study | | | Amazon Case Study Question 1 In 2000, Amazon and Toys-R-Us entered into a symbiotic agreement that would benefit both corporate entities. Both companies had recently had unimpressive fiscal years due to differing issues. Toys “R” Us struggled with poor order fulfillment. Although they were equipped with enough merchandise, other issues kept them from being able to get orders to customers in a timely manner; especially during the busy holiday season. Conversely, Amazon was forced to write off $34 million because of a miscalculation in inventory and had orders that could not be honored (Ouchi, 2004). Following these debacles, both organizations felt that joining

9-803-098 REV: FEBRUARY 13, 2003 STIG LESCHLY MICHAEL J. ROBERTS WILLIAM A. SAHLMAN Amazon.com—2002 Jeff Bezos looked out the open doorway of his office and stared at the “problem of the day,” which his assistant Sarah had posted on the whiteboard in the hallway. It was Friday, September 13, 2002, and the whiteboard read:

Datacenter Ethernet: Data center Ethernet has got no limit of distance, it has millions of mac addresses available. This follows rapid spanning tree mechanism and the path for traffic is engineered. Service is provided by a service level agreement