Attention to Mr. Carlos Becil, Equinox Chief Marketing Officer and Commissioners of the Federal Trade Commission (FTC): The great success Equinox has had with establishing eighty-two gym locations in the United States, and the three locations in Canada and the United Kingdom has helped many individuals with establishing an ongoing workout regime. Providing your members with professional and knowledgeable trainers enables and encourages them to reach their true potential. The various perks and amenities you have to offer your members are one of they many special qualities that set you apart from your current competitors. As someone who values the importance of quality a service or product has, I can understand why your luxurious and sparkling
Nationally, Orangetheory Fitness is the fastest growing fitness franchise, at least partially due to the innovative ideas it brings to fitness. In detail, Orangetheory Fitness locations in Ann Arbor and nationally are effective in communicating the brand to community members using social media among other tactics. The reason that this brand strategy works is because of the niche industry that Orangetheory Fitness is in: a specialized fitness development program that is beyond just a gym. While there are other fitness centers out there that follow a similar strategy, none of them have established a sense of community, that’s Orangetheory’s competitive advantage.
They have established a strong understanding of their target audience and gear many of their programs towards these audiences to create a larger pull. Separate Women-Only Clubs have been formed in Loblaw’s Superstores across Canada offering women workout sessions seven days of the week, scheduled throughout the day ranging from a 15 to 60 minute workout (GoodLife, Group EXercise, 2011).
Our company, Eli-Gar LTD. are the parent company of Gold’s Gym of South Texas and have been in the fitness industry since 2005. We have focused our growth in North Laredo and the Rio Grande Valley, however, in recent years our group have come to the realization that Laredo is a very different city from what it was 11 years ago. In the past, many businesses may not have deemed it financially responsible to invest their money in an underdeveloped area such as South Laredo, but times have changed and we feel that South Laredo deserve all the amenities and services that may currently only be offered in North Laredo.
Part of Planet Fitness’s appeal is they have efficiently eliminated unnecessary equipment, that clients are not in need of. In doing so they have targeted the type of market that somehow has been missed by other companies. They provide a good quality service at a reasonable price and are open 24 hours a day 7 days a week. When offering promotional specials or if the need arises Planet Fitness always makes sure there are plenty of employees to assist the customers.
Fitness is in. The percentage of people belonging to health clubs and gyms has doubled over the past 20 years. More growth is expected, fueled by an aging Baby Boomer generation in search of eternal youth and the reality that regular exercise can prevent or control diseases that are driving health care costs relentlessly upward. The 24/7 fitness opportunity is the newest model of fitness centers today.
The small town of Rapid City, South Dakota has a population of nearly 71,000 residents. The main employer to Rapid City is home to roughly 3,500 military veterans located at Ellsworth Air Force Base. When the term ‘military’ comes to mind, an assortment of words come to mind. Deployment. Family. War. Aircraft. To some though, the word fitness comes to mind first. Everyone knows that in order to be a member of the United States military, you must be fit. Every member of the Armed Forces know that they can be called upon at any time to perform an assortment of tasks, and being physically fit is a priority. Nearly every military base has a gym or fitness facility, but who wants to visit the base after hours to work out? How often do you catch yourself watching the clock, waiting for the hour hand to strike four so that you can check out for the day? Because of this, fitness facilities throughout the city is a hot topic amongst military veterans. Towards the end of 2015, Rapid City was home to three small-scale fitness centers. Because of the lack of choices, of course it made sense to charge steep prices. In December of 2015, that all changed with the arrival of Planet Fitness. Planet Fitness, founded in 1992, focused on reducing prices to compete against the other well-known brands. The organization is an American health and wellness franchise that focuses on a casual, yet personal, gym experience with no judgment or discomfort. Their ‘no judgment’ attitude
Fit Nation Lubbock is focused towards helping our members achieve their highest potential within fitness and creating a rewarding and healthy lifestyle. Our overall goal is to supply our members with the highest state of the art fitness equipment, as well as an environment of a fun and family-oriented atmosphere. The services that we render here at Fit Nation Lubbock are meant to broaden our membership base and increase revenue. According to a representative of Body Works, one marketing goal that has worked exceptionally well for them is that they “focus on mentality rather than services.” The representative explained that the services, such as having good exercise equipment, a smoothie bar, and a state of the art basketball court, is what
The training center is world class, and has some of the best coaches and equipments, for one to achieve their fitness goals.
Promoting exclusive active wear and merchandise that compliment healthy lifestyles, while establishing relationships with club members to create a satisfactory experience.
Powerhouse Fitness targets large companies and small businesses alike, the right mix of equipment direct senior talent and improve organization production satisfaction.
People choose to workout at Shred415 because it is more than just a workout, it is a lifestyle choice where branding has become essential. In an article written by Danielle Braff titled “Branded Gym Apparel as Status Symbol” she found that 50% of people who work out at Shred415 buy the apparel sold there, proving how fast branded items sell. The uniqueness of Shred415 that appeals to customers is the scientifically proven concept of high-intensity interval training with wild playlists and the best instructors. Shred415 has cultivated a brand that feels like a nightclub crossed with a running group and an aerobics class. Shred415 focuses on the most critical aspect of having a successful fitness club, fun, while giving an upscale experience
I moved through the process of selecting the right gym to join quite quickly as I was very motivated to get started. I took into consideration that this purchase posed physical and social problems and considered those when making my decision.
Equinox is very flexible with policies. A 12 month contract can be broken when moving more than 24 miles or due to medical conditions. A transfer to another branch is free of charge. After being member for a year the “contract” continues month to month and can be cancelled any time without any cancellation fee. Equinox has two different kind of clubs which is the fitness club and the sport club. Fitness club provides “just” fitness and sport clubs a larger offer with for example a pool and climbing walls. Sport clubs have a higher membership fee than the fitness clubs. Equinox creates a high customer satisfaction through all these factor. Customers who are highly satisfied are more
In today’s busy world, it can be hard to find the time to even think about one’s fitness, let alone actually do anything to maintain it. The average person has school, work, family, pets, and many more distractions in their life to ensure their fitness is left on the backburner. However, when the thought of exercise does eventually enter their mind, the thought that often comes forefront is that of the gym. The concept of a gym is simple, populate a building with the necessary equipment for a variety of physical activities, attracting people who want to get that perfect body or even just get back in shape. However, many people who have never frequented a gym often come up with a plethora of reasons not to go.
Two years in a commercial gym have driven me to a point of disillusion with everything it stands for; pushy sales people, rolling contracts, the promotion of sugary bars and ‘glow in the dark’ energy drinks, abdominal machines, abs classes, abundant cardio machines (with TV screens) and choreographed classes. Don’t forget the satisfaction people have with their poor weight-training technique and their lack of willingness to learn anything different.