Era Of Globalization

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What Relevance Does National Culture Have in an Era of Globalization?
Introduction
Today‟s era of globalization is an era of transformation and changes globally. In fact, globalization covers a wide range of new transformation trends culturally, politically and economically which enabled it to become one of the most „fashionable‟ buzzwords in the academic and political arena. Globalization is a global phenomenon that is said to function in many different ways: (1) it functions in the pursuit for „free market‟ policies within the world economy; (2) it functions alongside the proliferation and dominance of various forms of new information technologies; and (3) it functions alongside the growing dominance of the western forms of economic, political, and cultural life of the people all over the world(Scholte, 2000;
Scholte, 1996; Ocampo, 2010).
Globalization, according to Bhagwati (2004), pertains to the increased strengthening of the global relationships of people, economic activity and culture. Due to the fact that globalization impacts various aspects of the local and international arena, there are many different definitions with regard to this concept. For instance, in the economic context, globalization is known to describe the global distribution process of the production of „goods and services‟ and the reduction of the common barriers in international trade like export fees, quotas and tariffs (Ocampo, 2010; Bhagwati, 2004). Economically, globalization has undoubtedly
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