Eric Fitch Paper

Cons- It will cost the company $4.69 more per barrel to produce a light beer. There is no guarantee the new product will be a success. It could possible hurt the brand name.

In a world where large, corporate breweries rule the market, craft beer is created to please an audience that applauds the styles, techniques and flavors. Though craft beer can be purchased through several different outlets, the best place to thoroughly enjoy the entire experience of the specially made beer is in the brewery where it was made. The article titled, “In Lean Times, a Stout Dream” in The Wall Street Journal1 states that, despite the hard economic times and consequent consumer cutbacks, sales of craft beer, the industry 's fastest-growing segment, rose

Consumer demand for robust ale was not being fulfilled with the current beers on the market. In 1991 Jeff Lebesch and his wife Kim started the company out of their basement. They focused on the rich flavor and unique concept. Their focus on social and environmental responsibility has set them apart from brewing companies on the market. Jeff and his wife wanted to promote a product while being innovative and socially responsible. They designed their core values and mission statement while hiking in a national park (Ferrell, 2010). In addition they wanted to promote the brand and corporate citizenship (Ferrell, 2010). Although the product is alcohol they encourage consumers to be responsible. Also, they have sponsored events, dinners and philanthropic causes to help gain consumer loyalty. In 2013, USA named NBB as 6 out of 15 best brewing companies (Franklin, 2013). Also, the company has increased is competitive advantage with is stance on environmental conscience brewing. They were the first brewery to utilize wind power generator, even with an increase cost of .025 per kilowatt (Asher, Bidner and Greene, 2003). Also, they utilize light tunnels, windows and recycled steam to reduce their carbon footprint (Gorski, 2013). In 2002 NBB participated in the LEED-EB pilot program (Ferrell, 2010). Furthermore, the company donates $1 for every barrel of beer sold to each of the 26 states territories and distributed $700,000 in 2012 (What we are about, 2013). Despite

Boston Beer Company (BBC) has enjoyed much success with their craft beers with Samuel Adams as their main focus. Being the leader of this segment, overtopping five of their competitors combined (Exhibit 1), the company now must decide how to take advantage of the light beer market. Boston Lightship, their current light beer, had been a small contributor in BBC’s product line. Currently, it is facing dwindling sales with product volumes down from 12 000 cases per month to 3000 cases per month.

Arline Crute Edwards is a native Staten Islander who has lived mostly on the north shore. She was educated in New York school system and attended Manhattan Community College. In High School, she was an activist who helped organized ‘Culture Day’ to highlight diversity amongst her peers. Arline is known for her cooking and first knew she had a knack for cooking when she showcased her it during Culture Day at Port Richmond High School.

In 1994, 5 year old Eric Morse fell 14 stories from being thrown by two boys, Johnny and Tyrone. The two boys were 10 and 11, and they threw Eric out of an apartment window because he would not steal a piece of candy. Eric Morse, at five years of age, knew right from wrong. This shows that at age 10 and 11, as Johnny and Tyrone were, that they must have known what was right. They knew that what they were doing was wrong, therefore Johnny and Tyrone are to blame for the death of Eric Morse.

Campbell, Donna M. "Puritanism in New England." Literary Movements. Dept. of English, Washington State University.4 Jul. 2013. Web. 16 Dec. 2015

) One of the most distinct advantages according to the article Is that It's a locally generated drought-proof supply of water. Another advantage would be that the production of recycled water is energy-efficient as it can be produced for about half the energy required to import water and approximately a third of the amount of energy needed to desalinate sea water. This energy-efficiency can also generate other advantages of reducing costs of importing water and avoiding the environmental effects of ocean desalination. In addition , according to WateReuse Association "purified wastewater could provide enough potable water to supply all municipal needs for more than 8 million people, or roughly one-fifth of California's projected population for 2020".

I’m Eddie Deeb a 17 year old Junior attending the best High school in Utah.

Shawn Meyer is a hero in many ways; she even fought in Iraq in the navy for our country's freedom and independence. Shawn is in the navy only sometimes worked on the land instead of water. She not only was in the navy, but she also loves to take care of animals. Shawn meyer is my hero because she always is there to support me and works hard.

New Belgium Brewing strives to reduce it’s impact on the environment. NBB invested in a wind turbine, making it the first fully wind powered brewery in the United States. NBB has also incorporated a steam condenser that captures and reuses hot

ale sells for $2 per barrel. Producing a barrel of beer requires 5lb of corn and 2 lb

NBB try to reduce negative impact on environment by using cost-efficient energy-saving alternatives. NBB invests in a wind turbine, making it the first fully wind powered brewery in the United States. NBB has also used a steam condenser that captures and reuses hot water used for boiling barley and hops in the production process to start the next brew. The steam is redirected to heat the floor tiles and de-ice the loading docks in cold weather. NBB also purchased an energy efficient brew kettle that

Beer Company 2 is a brewer of “seasonal and year-round beers with smaller production volume and higher prices” that “outsources most of its brewing activity” (pg. 120). It is financially conservative, and has undergone a “major cost-savings initiative to counterbalance the recent surge in packaging and freight costs” (pg. 120).

It is so much easier to sell bottled water than to replace it with expensive water bottles and filling stations. On the Washington Post website in the article written by Lisa Rein, it states,“Refilling stations cost anywhere from $2,000 to $15,000….” It is choosing an absolutely humongous bill over clean cheap water. Is it really worth it when bottled water is cleaner?