Erik Spiekerman And The International Institute For Information Design

If you never heard of Herb Lablin, well you will be finding out today about the amazing and famous graphic artist named Herb Lablin. Herb Lablin have the common name as the ‘’typographic grandpa’’ of his legacy of making popular graphic design. His work as a graphic designer focused mainly on ‘’typefaces’’ and how they could dramatically impact upon the message.

Look around and what do you see? You see letters forming creative words on this page, on TV and magazines. These letters form words which can be read in such a particular way. The typography behind the design seeks for the readers attention. The typography in design is the unique personality that identifies the product or advertisement, similar to fashion. Typography visually gives more to the idea behind the design. It is a way to call out and be heard without making a sound. It combines elements in new ways with different themes and ideas. The idea of typography has not changed since it was first created. The late seventieth century and early eighteenth century, type designers work was laborious and they had very little

Graphic design set its first roots in Germany in 1455 with the introduction of the Blackletter typeface and Johannes Gutenberg’s Gutenberg Bible. Coined as the godfather of printing Gutenberg helped to spread Blackletter in popularity. With the advent of Martin Luther’s New Testament, however, a schism was created between those that chose to use

In studying the history of typedesign, it has become apparent that the majority of type designers in earlier history were men. Today, there are scores of women practicing type design, with their areas of focus ranging from digital fonts to calligraphy. Carol Twombly is a present-day type designer whose typographical achievements have gained recognition on both a national and international level. Twombly began her schooling at the Rhode Island School of Design, where she started off studying sculpture, and later shifted her focus to graphic design. Her formal education continued at Stanford University, where she graduated with Masters of Science degrees in computer science and typographic design. Beginning in 1988, Twombly worked

When I started this class, I did not know anything about the history of graphic design. I had no idea what influences have held a strong presence or why things are the way that they are. During this typography research project I learned a lot about the history of graphic design and especially the history of the Dadaism typography movement.

Joahannes Gutenburg, a German artisan, created the first movable type printing press. With this new invention the painstakingly long process of handwriting manuscripts became dated and unnecessary for most

For his vision his sensitivity and dedication for being a pioneer typographer a master of his craft and typographical historian for teaching us awareness of the new respect for the old for pointing out those subtleties and refinements without which we would be poorer, for his integrity, his restraint and for his quality I salute jan

Herbert F. Lubalin was one of the most memorable graphic designers who has prominently impacted the world of graphic design, undoubtedly inspiring graphic designers of his time and of the future. Herbert F. Lubalin was born on March 17, 1918, in New York, United States. At just seventeen years old, Lubalin began his college life at a private institution located in Cooper Union. This is where he learned the basics of typography which very quickly became his fascination. He loved the fact that a typeface had the power to instantly change the way words came across to the viewer. He graduated college in 1939 and began his rocky hunt for a suitable job. After being fired from his first job at a display firm for requesting a two dollar rise on his

Frederic Goudy was born on March 8, 1965 in Bloomington Illinois. He is one of the most prolific typeface artists we have ever known. Creating over 100 typefaces over the course of his career including Garamond, Goudy Old Style and Kennerly. Goudy was the only one of his generation to devote his career solely to creating type design. In 1903 in Park Ridge Illinois Goudy started the company Village Press. In 1904 he moved to Massachusetts and again to New York in 1906. There were several more moves before he finally settled in 1923 in Marlboro, New York where in 1939 the workshop burned down. Goudy passed away on May 11, 1947 in Marlboro, New York but his artistry is still alive and in use today.

Mrs. Eaves is a transitional serif typeface designed by Zuzana Licko in 1996 for the type foundry Emigre she ran with her husband. Mrs. Eaves was designed as a display variation on the Baskerville font designed in 1757 by John Baskerville, and named after his housekeeper Sarah Eaves whom he later married; she would later go on to print the rest of his unfinished journals after he died. Zuzana Licko is one of the first typographers to use the Macintosh computer in its’ early pre-design days, as a tool for typographic design, experimentally using bitmaps to design her typefaces.

George Tscherny was born in Budapest on July 12, 1924, and raised in Berlin. He became the citizen in the United States in 1941. Tscherny studied at Pratt Institute for graphic designer and educator. He opened his own practice with his corporate clients Ernst & Whinney, Monadnock Paper Mills, The Ford Foundation, Pan Am, General Dynamics and Johnson & Johnson. He taught successfully in the course design graphic at the School of Visual Arts over the years because he designed his first logo of SVA and first poster in 1956. Tscherny is the achievement with the highest honors among graphic designers. He has awarded the AIGA Medal in 1988, the Masters Series in 1992 at the SVA, and the Art Directors Club Hall of Frame in 1997.

As the turn of the century swept Italy off its feet, a thirst for something new and unrelated to the past was brewing. The experimentation of the Futurist movement drastically changed the way typography and design were to be handled from 1909 on.

The type designer I chose to research is named Robert Slimbach. He is very well known for his contributions to graphic design, being the designer of many widely used typefaces such as Myriad, renditions of Garamond, Minion, and ITC Slimbach.

Angelo Kotsis works at Design Resource. A global design consultancy that develops and designs products for clients from all around the world. Design Resource produces designs and works with overseas workshops to mass produce these designs for their clientele. Many of Design Resource’s manufacturing partners in Asia use mass production factories and techniques to produce for their clients. Design resource is a global company with clients and partners around the world. Design Resource currently employs approximately 30 people, including design teams and administration staff. Design Resource currently has an office in Crows Nest Sydney, where clients are able to meet with designers and where designers are able to work as a team. Design Resource only design in Australia, they’re manufacturing partners currently occupy factories in most of Asia. One benefit of mass producing a product is that it increases the speed of production and allows for the standardisation of parts. Another benefit of their manufacturing choice is that it is also very cost effective because of how cheap overseas workers are. One manufacturing method their partners in Asia use for most products is known as casting, this is where a mould is made and a heated up material is pumped into the mould and allowed to solidify.

Erik Spiekermann is an Honorary Professor at the University of Arts in Bremen. He is a well-known German type designer as well as information architect, other work of his includes: publishing various books and articles on the specific topic of typography also other different cultural issues for magazines. Spiekermann is known to have a very influential personality on the ground of graphic design; he has also given a sizeable amount in different fields that include app development and city plan. Spiekermann lives and works in Berlin, London and San Francisco. Spiekermann has specific trademarks that usually rectangular or braced bar that has the effect of bleeding off the page and a palette of just 2 colours - black and red.