Escalating Demand for Branded Cosmetics Products to Supplement Growth in the Uk Health and Wellness Market

In recent years, obesity in Britain is increasing. The Government believes that reducing fast food and soft drink calories in the market,

In the 21st century obesity within the UK was starting to become a major concern, after the issue of smoking had been dealt with. In order to get a handle on the growing problem of obesity, the prime minister at the time released a new piece of legislation otherwise known as “Choosing Health: Making healthy choices easier”. This piece of legislation was designed with the

The UK levels of obesity, 26% in men and 23.8% in women, are the highest among all Western Europe and growing rapidly, which is mainly due to a combination of sedentary lifestyle and poor diet. 5 The launch of some Government initiatives, such as ‘5 a Day’ campaign and Change4Life, are increasingly promoting healthier habits and consciousness on these topics. Furthermore, the exposure to this topics has been magnified with higher exposure to social media, ensuring a constant flow of information, especially among the younger generations.9

Based on some of the findings from the tables above we also found that in skin care the most profitable area to expand.. Referring to tables 5, 6, 7 and 8 we see that the skin care industry is broken into face, hand and body care. The tables tell us that most sales are contributed by facial care products, and also the growth rate in this area is also one of the highest. This is the reason why facial care is analysed more in detail in the following pages. To illustrate this better refer to the following table.

The theme of healthy eating was chosen as a topic in view of the fact that the World Health Organisation (WHO) (2015) revealed Scotland’s mortality rate as being the highest in Western Europe, additionally Whyte and Ajetunmobi (2012) conclude that although narrowing the gap Scotland has the highest western mortality rate in specific relation

In February 2015, Public Health England released a presentation appropriately named ‘Making the case for tackling obesity - why invest?’ detailing why it is important for local authorities to invest in tackling obesity. The presentation cleverly presents facts and figures with illustrations, the more important and shocking statistics and facts in bold to attract readers to these facts. The presentation not only discusses why obesity is becoming an increasing issue, but the impact of obesity (individually and nationally), the cost on the government and related organisations, the challenges obesity presents, the benefits investment into tackling obesity could have individually, locally and nationally and, how authorities could take action. [Public Health England, 2015] The producers of this presentation, Public Health England, protect and improve the health of the general public through collecting statistics and alerting authorities of increasing health risks; reducing health inequalities. [Public Health England, n.d. (E)] Nationally, this health report could encourage various authorities to take action and invest in tackling obesity. As a national campaign, this could encourage individuals to change their lifestyle; improving their own health and prospects as well as those around them.Locally, in both Norfolk and Durham, this health report could encourage authorities to take action and invest in

Public health aims prevention of health problems before they occur and mainly focuses on population rather than individual (Thorbory, 2009). It also helps to improve the health and well being of individuals, communities and the wider population and prevent from mortality and disability (Nursing Times.net, 2013). Prevention such as immunisation and screening, Protection such as safety and protection from abuse and promotion such as health education are the three main approaches of public health (RCN, 2013). Nowadays there is an increasing rate of overweight or obese children globally. The media appears to be obsessed with the “Obesity Epidemic” globally (Nice, 2006). This evidence can be supported by the extensive coverage on television, radio, newspapers, journal and magazines (Nice, 2006). According to World Health Organisation childhood Obesity is widely acknowledged as having a global epidemic (W.H.O, 2003). This proposal of health issue is about childhood obesity which is a major public health issue in the U.K as well as globally (Available from Public Health England, 2012). According to the World Health Organization, in 2010, there were around 40 million children under the age of five who were overweight worldwide. In the same year, three out of 10 children aged two to 15 were obese in the UK alone. The UK has the highest rate of child obesity in Western Europe, which is estimated to cost the NHS £4.2billion a year (Available from Daily mirror, 24/01/2014). Therefore,

The prevalence of obesity in England has more than tripled in the last 25 years. (Department of Health 2012) largely due to dramatic changes in dietary/lifestyle trends with attributing factors such increasing use of transportation, sedentary lifestyles, wider food choices, availability of cheap convenience foods in times of economic decline and also powerful food advertising through media coverage and the increase in fast food restaurants and larger portions; all of these factors have led to a dramatic rise in obesity in the UK, leaving the government with a major public health dilemma due to its

Obesity is a growing problem not only in adults in the UK but also young adults. Public

Tackling obesity is a complex process that requires a proactive approach and interventions from the individual, society, local authorities, and public health service and partner organisation (PHE 2016f). In response to obesity as a public health issue, the government introduces no of policies, strategy and health campaign to tackle this problem, including Change4life campaign and Healthy Lives, Healthy People: A call to action on obesity in England (Foresight 2007). Chang4life is a public health campaign in England, which started in 2009 supported by the Department of Health to tackle growing problem of obesity (Change4life 2016). This was the first campaign to adopt a social marketing approach to address obesity by making significant improvements in an individual’s diet, being physically active and alcohol consumption to improve their health (NHS Choices 2016a).

How many personal care products manufactures exists in the target market, what market share each one holds and whether there is a market fragment available for Old Spice products. Furthermore, it is extremely important to look into the target market conception about foreign products. If we take France as a candidate for expansion, Old Spice will probably face difficulties penetrate the French market, since there is distaste from foreign products (especially Americans) and many domestic competitors in the

Our happiness and our lives are in our hands and every effort to stay active counts. Obesity is a real problem as the number of obese people worldwide doubled since 1980. WHO is one of the organisations developing strategies that will help people make healthy choices. It analyses the impact that globalization and socioeconomic transition have on

The quest for beauty is an endless endeavour at all times. Despite the old saying cautioning us that beauty is only skin deep, billions of dollars is spent on skin care products every year for men and women, young and old alike. In this multi-million-dollar industry, every company tries hard to maximize their profit. One of the most common methods they apply is market segmentation.

To predict how people respond to changes in their circumstances and the environment, the NHS developed a model that depicts how people in the UK and Australia, behave on terms of food choices and consumption, healthy and unhealthy. Policies were

Health and wellness is anticipated to support a stable value growth over the prediction period. Growth is estimated to be determined by Naturally Healthy (NH) products which at present clearly leads the total sales of HW products across South Africa. Investigation of healthy eating by consumers is also likely to increase overall demand for food and beverages that are considered healthy (Euromonitor International,