Espn Case Study Analysis

ESPN has many different departments, which handle four hundred affiliates. Amongst each affiliate, there is an estimate of five to ten salespeople from ESPN that handle sales. Thus, there are approximately four-thousand salespeople under ESPN’s sales department. Unlike its competitors like CBS and/or Fox, ESPN’s employee rate of turnover is considerably low at an estimated ten to twenty percent annually. Their department is highly motivated, and offers various incentives. Thus, the salesforce at ESPN are highly motivated and inclined to stay with the company for a prolonged period. Their

The 8-year media deals that the NFL did with ABC, CBS, FOX, ESPN, and Direct TV in January 1998 are worth $17.6 billion. It has fewer games than any other professional sport, but takes in the most money by far. To ABC, broadcasting Monday Night Football for eight seasons was worth $4.4 billion ($550 million per year). CBS agreed to pay $4 billion ($500 million per season) for exclusive rights to AFC games. FOX also agreed $4.4 billion for the right of NFC games. ESPN agreed to pay $4.8 billion ($600 million per year) for Sunday night

The consumer market for ESPN’s streaming service is made up of sports enthusiasts who need access to live events and sports information on-the-go. According to our situation analysis, consumers use ESPN for their sports needs because of ESPN’s strong brand name; the ESPN brand promotes awareness and trust to consumers within the sports entertainment market. Due to ESPN’s focus on a higher purpose, many consumers choose ESPN over competitors for their environmental sustainability and diversity initiatives. Thus, ESPN’s well-known brand name and positive public image bolster ESPN’s favorability among sports enthusiasts within the entertainment market.

The popularity of college sports and its value to entertainment is skyrocketing. The NCAA is the head organization in control of a hundred billion dollar industry. The disgusting disparity arrives at the difference between what

In the article titled, Why College Athletes Should Be Paid , Tyson Hartnett discusses how the NCAA signed a 14 year deal with CBS for 10.8 billion dollars. As a result, the NCAA has

“On the television today the media overwhelms the United States with advertising of athletic competition. Every March, one cannot help but hear the results of the annual postseason college basketball tournament entitled “March Madness.” However, it was football that led to the increased popularity of college athletics. “March madness brings in as many as 50 million fans. Many of whom will watch the game on television, thanks to a lucrative contract that pays the college sports governing body about $700 million for broadcast rights in one year alone.” The NCAA recently signed a $10.8 billion TV contract. “Most head coaches pull in seven-figure salaries and NCAA executives get paid more than that. According to reports, more than a dozen NCAA employees collectively earn more than $6 million in salary a year. Emmert would not disclose his annual salary to “Frontline,” but he walked away from $900,000 a year as president at the University of Washington. His predecessor at the NCAA earned as much as $1.7 million a year.” The NCAA is now a business of signing billion-dollar contracts and paying everyone except the stars of the show. If the NCAA can find the money to pay coaches, executives, and chairmen seven-figure salaries annually then it should be easy to find money to play the players. They put their bodies on the line, and are often afflicted with career-ending injuries that hand them a one-way ticket out of sports forever.

There has been on ongoing discussion between college athletes and the NCAA on whether they should be compensated for the work they do for their selective school. Student athletes deserve to be paid to invest in their needs, and the schools have the money to do so. College Athletes have made the case that they are no longer student athletes, but are on the clock workers. The NCAA accumulates around 11 billion dollars in revenue a year, more money than the NFL, NBA, and MLB. Many writers such as Joe Nocera, a sports business columnist for the New York Times, talks about how “The NCAA and college sports establishment exploit the players who generate the billions that the grown-ups pocket.” College Athletics’ is the school’s number one money

His statistics show the outlandish amount of money that is generated by big-time college sports, often disputed by the NCAA. Not having enough money to pay athletes what they deserve has been one of the biggest arguments from universities and colleges for many years. However, Eitzen’s article and the statics he provides proves that these big-time sports programs generate more than enough to compensate their athletes more than what they receive from athletic scholarships. One statistic he provides states that “The NCAA has signed a 6.2 trillion dollar, 11 year deal giving CBS [Columbia Broadcasting System] the right to televise its men’s basketball championship. (That’s 5.45 million dollars a year, up from 2.16 million with the arrangement that ended in 2002)” (Eitzen 3). This statistic does not include the money the NCAA generates from advertising and ticket sales from the tournament. Athletes see none of this money. According to Eitzen, the athletes and their performance are the reason all this money is being made, yet they are not rewarded for their efforts. Eitzen states that these athletes are being served another injustice by witnessing their coaches benefit from all their hard work. He writes about a set of unfair regulations the NCAA has created in order to keep big-time college sports “amateur”. The regulations state, “They may receive only educational benefits (i.e., room, board, tuition, fees, and books); cannot sign with an agent and retain eligibility;

What college teams are not anymore, are sports teams that represents their schools. As stated by Dan Wetzel “they are profit points that command their own cable television networks, massive stadiums, huge media rights, national tournaments and billions and billions in revenue” (Wetzel, 2014). As identified previously, both basketball and football are referred to when discussing college sports that generate the large revenue. The transformation of what college sports has become cannot be more evident, especially during March Madness for the NCAA. With these factors in mind, Division I football and men’s basketball players do not merely play a sport of leisure. According to Edelman, “rather, they are core members of their university’s marketing team, as well as the labor force behind a lucrative

College sports coming to an end with another emotional chutes and ladders match between the best teams within the NCAA. March Madness knocking at the door, along with a overwhelming “$11 billion for three weekends” that these teams pull in for NCAA (Michael). You have the best athletes in college competing in one of the most vigorous sports competitions in the USA. Now exactly how much do these athletes get paid for bringing in billions of dollars and putting on these shows for thousands if not millions to watch? Absolutely none of that is given to them not even a penny. There payment is the $5,000 to $10,000 scholarship that some of them have. Video games, ticket sales, advertising, and merchandise

The NCAA is able to afford to pay the current 453,347 Male and Female athletes that are currently competing. In an article from U.S. NEWS by Marc Edelman in January 6, 2014 it was reported the College Sports Industry is currently generates eleven billion dollars annually in revenues, and had found that fifty colleges reported revenues of exceeding fifty million dollars annually and five that had that had exceed one hundred million. The revenues that these Colleges are making off of these athletes come from ticket sale, sponsorship and broadcast rights. The NCAA also reported in April 22, 2010 that they reached a fourteen year broadcast rights agreement with CBS Sports and Turner Broadcasting

Throughout the Michigan Sports Business Conference, undergraduate and recently graduated students were able listen to an impressive list of speakers speak about the sports industry and the digital age. This conference was able to create a smart and innovative agenda where various facets of the sport industry were discussed. Since people are extremely passionate about sports and would love to work in this field when they graduate from any university, MSBC put together this conference to attract top sport executives like Jaymee Messler, Erik Sorenson, and David Bowman to educate and develop the potential leaders of this industry. While every speaker and panel was fascinating to listen to, the speaker that was most captivating and alluring was the final speaker of the day, Jaymee Messler.

Universities and the NCAA make a lot of money off the likeness of college athletes, however these athletes get no form of physical compensation. The NCAA claims to be a nonprofit company, but in a reality they’re a multi-billion dollar industry that is comparable to professional leagues such as the NBA and NHL, due to their players’ ability to entertain and perform to their fullest extent at all times. Over the 9-month 2013-2014 NBA season, the league grossed $4.7 billion, with athletes averaging $5 million salaries. In contrast NCAA Basketball grossed $2 billion over a month long tournament. Despite this staggering figure, the athletes received no compensation. In 2011 the NCAA signed a historic television deal with CBS and Turner Broadcasting,

Flashback to before September 9th, 1979, all televised sporting events were on ABC, NBC, or CBS, and fans had to wait for the 5 o'clock or 10 o'clock or the next morning's paper to see other teams' highlights and scores of. That was the pre-ESPN era. Now, sports fans have unlimited access about sports anytime they want 24/7 in today's sports world dominated by ESPN. William Rasmussen was the mastermind behind the fresh edgy network that's broadcast to over half the countries in the world. Blossoming into a mini-media conglomeration in its own, ESPN has conquered of the so-called "Sports Nation" does not show any signs of slowing down anytime take over. In addition of being a subsidiary of Walt Disney Company, ESPN's

Sports’ marketing is becoming more readily known as the vehicle that drives the sports business to success. It is “orientated toward consumers and about thinking, deciding and acting in terms of the final consumer. You have to know who your consumers are, what they want and need and use this effectively as a sports marketer orientating the drive more toward the market, not the product (Sports Marketing: The motor that drives the sports business