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10-2 Final Paper: Main Elements CSR-610-Q1937 Business Ethics and Culture Southern New Hampshire University Peter F. Hanna Introduction: Bertrand Piccard quotes, “In the 21st century, the heroes will be the people who will improve the quality of life, fight poverty and introduce more sustainability. This is a powerful message, it sums up the concepts discussed throughout the course. Additionally, the case studies such as the New Belgium Brewery, SC Johnson and The Kimberly Clarke organization have been proven to practice this philosophy. As society progresses in its efforts to provide a more sustainable future, there is a fundamental foundation of principles that must be followed to ensure success. Sustainable business development takes into account the application of business operations as it relates to the three pillars of sustainability, which is a dynamic yet integrative place to begin this journey. DesJardins, (2006) calls for a re-imagination of the future to create a vibrant sustainable model; which forms similar beliefs to Piccard. In addition, organizations are more inclined to create sustainable practices based on consumer demand and the willingness of leadership to participate in sustainability programs.

The analysis will focus on some key aspects such as; the overall plan, products/services sustainability, human resource relations, customer’s relations, environmental concerns, and the company social responsibility to the company. Descriptive analysis will help appraise of the company’s sustainability strategy. The critical analysis of the company’s sustainability will help in coming up with conclusions about sustainability of the strategy, and give insights on how the company can improve its sustainability strategy. There are also various recommendations based on these conclusions (Heslin and Ochoa 2008).

How Sustainability Is Used In the Business World and Professional Business Communication When talking about sustainability numerous people associate it with just protecting the environment. Sustainability is far more than going green, but it is a principle that many companies have adopted and have worked persistently to improve over the last several years. Sustainability is defined as the ability to continue a behavior indeterminately, but it also includes improving human life overall. Sustainable development is broken down into three pillars: economic, social, and environmental (Harich & Bangerter, 2014). Economics is the study of how people use resources, which correlates to the goal of sustainable development by using resources to their full potential (Laszlo, C., & Zhexembayeva, N., 2011, p. 60). Economic sustainable development allows companies to give their customers what they want without overusing mutual resources. Social development combines the social world with the physical realm to provide a good quality of life (Benoit, 2010, p. 7). Social sustainability focuses on the well-being of people and their communities. Environmental development, the most recognizable, includes protecting the environment by reducing pollution, recycling, switching of electronic devices when not in use, etc. All three of these pillars make up what is known as sustainable development. In this paper, I researched a company and their involvement in sustainability and how it applies to the

The word ‘sustainable’ has been chosen as a second criterion, as the philosophy sets out to be

Justin Murray-Frank NTRES 1011 Group 2 Sustainable Confusion Governments, environmental agencies, and corporations alike have utilized the term “sustainability” in order to convey their respective agendas for general sustainability in environmental, social, and economic realms. In spite of their initiatives,

Sustainability from a strategic business perspective is the potential for the long-term well-being of the natural environment, including all biological entities, as mutually beneficial interactions among nature and individuals, organizations, and business strategies. (O.C Ferrell, Fraedrich, Ferrell, 2015). Business sustainably is often defined as managing the triple bottom line – a process by which companies manage their financial, social and environmental risks, obligations and opportunities. These three impacts are sometimes referred to as profits, people and planet. (Business sustainability definition from financial times lexicon, no date). This essay will discuss the idea of sustainability being an important element within a businesses and its core strategies and the importance of it within different businesses. Secondly, this study will look at how different stakeholders are affected and influenced by sustainability as this could be seen as a catalyst to improving the environment as a whole and. Then this study will look at how businesses not focusing

Globally, organisations are being pressurised to adopt sustainable business practices to mediate the impact on the environment in regard to issues such as climate change, population growth, poverty and resource depletion (Gladwin, Kennelly, & Krause, 1995). The way different organisations and industries integrate sustainable solutions into strategies, systems and technology, is dependant on their particular structure and individual culture (Stoughton & Ludema, 2012); in addition to the internal and external drivers, and barriers, that arise in response to dynamic economic and ecological circumstances (Rauter, Jonker, & Baumgartner, 2015). As stated by Stoughton and Ludema (2012), the motivational reasons organisations apply in pursuing sustainable initiatives are varied and often antithetical yet typically fall into three categories of profit, legitimation or ethical concern (Bansal & Roth, 2000); the barriers to operationalising sustainable initiatives are clustered in the same categories. Sustainable development will remain as admirable intention unless the motivations are operationalised and integrated into organisational strategy and culture, and in turn, reified by stakeholder groups and individuals (Lueg & Radlach, 2016). Gladwin et al., (1995) recognise that the situation can be shaped for mutual gain, as embraced by the sustaincentric paradigm, whereby it is impossible to separate a robust economy from a thriving natural environment. By aligning resource efficiency,

Sustainability is a topic that has become very important in recent years. Sustainability is defined as, “the ability to continue a defined behavior indefinitely.” ("Finding and Resolving the Root Causes of the Sustainability Problem", 2014)

The New Sustainable Advantage showcases the importance of how organizations, large and small can identify areas in which their sustainable measures can improve their green thumbprint as well as increase their overall revenues in about 5 years. Bob presents this model in a systematic way pursuing that organizations can improve productivity and become more sustainable over time without sacrificing revenue. This should begin at the CEO Level of every organization as well. Without upper management cooperation and understanding, it will be much harder and near impossible for a company as a

Title: Study Report of David Jones Course code: LB5229 Course Name: Economics for a sustainable world Due Date: January 30th - Friday of week 10 by 5:00 p.m. AEST Weighting: 3,000 Words max. Students Name: Diana Pineda ID #12890593, Manan raj ID# 13087370 January 30, 2015 Mr Gregory Trotman Economics for a Sustainable World James Cook University Brisbane QLD 4000 Mr Gregory Trotman As requested, we has prepared an economic Study Report of David Jones analysing this company business operations and evaluating how their long-run business viability may be affected by the sustainability practice they adopt in their business operations.

Simultaneously, the concept of sustainability entered the popular culture, such as books – the Lorax (Geisel, 1971) – and films – Soylent Green (Fleischer, 1973). This migrated in the 1990s to the consideration of sustainability in the management literature and has quickly increased since then (Fig. 2). The transition from a set of the technical concepts into the political and business mainstream is commonly linked to the book Our Common Future, also known as the Brundtland Report (WCED, 1987). Sustainability is generally defined as using resources to meet the needs

What is sustainability? There is a Native American proverb which says: ‘When the last tree has been cut down, the last fish caught, the last river poisoned, only then will we realize that one cannot eat money’. Defining sustainability is a challenge itself, achieving it is even more arduous but

1. Introduction Corporate sustainability is the capacity of a business to operate for long-term by creating shareholder value and managing risks derived from economic, environmental and social developments. For this purpose, companies need an appropriate system for the evaluation and measurement of their own performance towards stakeholders and for the communication of

Sustainability Paper Jennah Judd Introduction: The world and Business environments are ever changing. More than ever, sustainability is the key to giving businesses a competitive advantage in today’s economy – not just financially but also socially and environmentally. Sustainability is defined by the World Commission on the Environment and Development as “Development

2.1 Definition of Sustainability The sustainability consists of three main basics like stool, each leg presents ecosystem, economy and society. If any leg is missing from the sustainability stool it will cause destabilization, because the society, the economy and the ecosystem are complex and connected to each other. (Young, 1997).