Essay

This bond that is created between the viewer and a celebrity helps understand the effectiveness that endorsements have where marketers have failed. The celebrity builds character in the eyes of the public and that character carries on into the product he is endorsing, and even though a part of the persuasion has to exist in the product itself, but a celebrity uses his status and the character he has built to gain credibility and likeability among the target audience. This character the celebrity transfers to the product is known as the “meaning “(2). The transfer of the meaning to the product goes through three stages. The first stage is in finding the celebrity with the desired meaning that they want to carry to the product this requires casting from the wide world of celebrity endorsers. The second stage is choosing which celebrity embodies the meaning the marketing campaign requires for the product, this stage is subject to expense restraints and availability. After deciding on an endorser stage three is the most complicated stage as in this step the endorser has to be able to transfer that meaning into the product, they have to make this meaning “available to the consumer in a material form”(2), this stage allows the consumer to accept the meaning they are given and accept the product and you use is a tool to build their own character. These three steps not only

Jessica Alba, prosperous Hollywood star has made Forbes’ wealthiest self-made women, which includes Madonna and Oprah Winfrey, for her start up of “The Honest Company”, an American consumer good company that specializes in safe and effective products. With over 25 million followers on Alba’s social media platforms, The Honest Company has brought in about 1.7 billion with the help of internet. Alba’s maven skills from the Law of the Few show that with her wide reaching of millions of different people on the internet she can connect with her followers to establish a brand image that rapidly reaches a much larger listening audience than its definite company size and market share to expose consumers with new safer products, sales, etc. that could possibly bring profits in to the successful company. Her salesman's personality is responsible for advertisements and marketing, and convincing others of "needs" that may or may not exist.

Social media networks have vastly expanded since 2010, these networks have begun gain popularity amongst different age groups, therefore, separating these communities. DeAndrea (2010) states that individuals within and across culture have differences in various aspects of language and communication processes depending on their age, and gender. As I begin to introduce this perspective I think about my experience with my younger family members and professional experience working with

When language and social media are interconnected, how does that affect the literacy of the discourse community?

It has been discovered by scholars that the credibility of celebrities have a very positive impact on the attitudes regarding brands, advertising and behavior intention of purchase. Furthermore, certain studies have evaluated what activities exert an influence in enhance the credibility of celebrities. For example, there was a recent charitable donation by celebrities of entertainment in South Korea. That demonstrates the charitable giving by celebrities as an efficient personal public relations strategy for enhancing, building and sustaining their credibility (Hwang, 2010). It should be noted that the relationship between brands and celebrities are always altering. When someone turns the television on, flipping through a magazine, surfing

A theory that supports the concept of different uses of the hashtag is the Theory of Language Variation and Change. The theory asserts that word choice in a hashtag is the product of a sequence of social interactions that make up and formulate individual speech. These influences and interactions are subtle to the extent that users of the hashtag hardly realize them whether it is applied to gender, age, social status or even location. The Diffusion of Innovation Theory (DoI) on the other hand is based on the concept of embracing new communicative uses by modeling its entire life cycle according to aspects of expansive connection thorough human interactions. The diffusion theory presents insight into a common boundary on language that in this case, supports hashtag access and its uses. These two theories reflect the way language is applied in various

Advertising is essential in today’s competitive economy; it is the what influences consumers to make the purchases that they do, but not all advertising tactics have been as successful as celebrity endorsement, also known as red carpet branding. Celebrity endorsements started in the 1760’s when Josiah Wedgwood used royal endorsements to promote his pottery and chinaware and make it more appealing to consumers. After Wedgwood used red carpet branding, other producing companies started to follow the trend. Soon companies realized they were getting more business when they were hiring celebrities to advertise their products(Celebrity Endorsement- Through the Ages). Celebrities brought advertisement to a whole different level. They made marketing more competitive and people more influential. Although some might argue that they make purchases based on personal interest, celebrities influence the sale of products because of their status, success and beauty.

This is why the University of Houston is a great fit for my future career. I am interested in this clinical psychology program over others because of the specific emphasis in neuropsychology, including classes that relate specifically to neuropsychology, research opportunities that focus on neurodevelopment and neuropsychology, and a clinical practica. I am excited about the University of Houston’s connections with diverse and exceptional site placements, including many opportunities in pediatric settings that other clinical psychology programs do not have in abundance. Along with a very close fit for the field that I am pursuing, the University of Houston faculty’s research interests also fit closely to research that I am interested in

Online platforms have drastically changed the way people interact with each other. There are a plethora of people at fingers reach, twenty-four hours a day, seven days a week. As a result of this convenience, there has been a drastic shift in the way people communicate. This has had a variety of both positive and negative effects.

An Indigenous girls basketball team from northern Manitoba scored a slam dunk after four months of fundraising efforts enabled them to practice with a Toronto Raptor and play in a Toronto basketball tournament.

THEORETICAL DEVELOPMENT Celebrity Endorsement, Meaning Transfer, and Self-Brand Connections Possessions can be used to satisfy psychological needs, such as actively creating one’s self-concept, reinforcing and expressing self-identity, and allowing one to differentiate oneself and assert one 's individuality (e.g., Ball and Tasaki 1992; Belk 1988; Kleine, Kleine, and Allen

Pete crosses toward another table. He strings a needle, becomes frustrated, and throws it to the floor. James chuckles.

In some way or another, we have all been personally affected by social media. Today, so many people worry about how social media has shaped and dictated our lives, and if for the worse or for the better. Luckily, we have many different ways of inquiring similar questions. The Arts & Sciences Department at the University of Louisville gives us 3 distinctive divisions: Natural Sciences, Social Sciences, and Humanities. These divisions are home to all of the different majors and thereby help us look at issues from multiple angles. Specifically, we can answer questions about social media by glancing through the lenses of Biology, Geography, and the English Language.

In the dining room furbished with an earthenware stove, cane chairs with twisted feet, an old oak sideboard made in the Paris street of Faubourg Saint-Antoine, and containing behind the windows’ panels, portable stoves en ruolz, champagne flutes, a whole service of white porcelain adorned by gold, of which one never used; under a photograph of Mr Thiers, badly lit by a light fitting which was turned down the clarity on the tablecloth, Master Ponsart and Mr Lambois folded their serviette, designated themselves to glance at the maid who brought the coffee and was silent.

Celebrities reflect the modern society, transfer their associated qualities to the brand and project a living, breathing image to the product as opposed to a faceless entity. This triggers a chain of social influence which allows the consumers to be in accord instantly with the communicated attitude.