Essay On Bata Company

This paper introduces the basic situation and feathers of current athletic and casual footwear industry and raises that active management of

scale expansion operating 575 stores by the end of the fiscal year 2003. BBBY also

As Calletta’s CEO, Jan is facing a number of problems such as: lack of support from board members/investors, increasing employee costs, and protests against Calletta’s offshore facilities due to the growing concern of working conditions. Jan key issue on hand is the lack of support from board members and investors. Board Members and investors right now are not supporting Jan or her proposal due to a poor return on investments. Board Members are concerned about the rapid increase of employee cost the company is incurring. Calletta is incurring a 12% cost increase annually compared to an industry average rate of just 4% in the

Please note that this Assessment document has 8 pages and is made up of 7 Sections.

steel toe work boots leads to an analysis of its current process. The assembly schedule

Nike is the leading and yet renowned supplier of athletic apparel and shoes. The company controls close to 33% of the global athletic shoe market (Dogiamis & Vijayashanker,2009).Nike was founded by Bill Power and Phil Knight in 1962 as a Blue Ribbon Support and then was later on renamed to Nike in the year 1968 (Patrow,2003).The company supplies very high quality product in close to 100 countries with major markets being located in the U.S,U,K, Asia Pacific as well as in the Americas. The company has managed to attain its lead and legendary position via the application of innovative and yet attractive product design which is backed by quality production as well as well crafted marketing strategies.

Based on the opportunities shown by the SWOT analysis, and the factors presented in the Porter Five Forces, as well as the rivalry the company faces from other competitors in the industry Target needs to have a future plan. Some of the recommendations for the company includes expansion into new attractive markets with good income based and substantial population. According to Hahn Kwak, and Palys (2005), the company needs to expand its operations in the South and Northeast metropolitan regions in the US. In addition, the company needs to focus on gaining market share in the market the company already operates. This implies that the company needs to consider expanding its retail channels in grocery stores, stationary, and drug stores. The company also needs to establish its retail stores near the center of major cities in order to gain a market share against its rival Walmart. The company is normally viewed as an urban brand and therefore placing store in major cities gives the company the ability to attract and retain more urban customers as well as middle-class customers. Urban residents will readily accept the

| The company makes most all of its footwear materials and components in-house and uses 25-person assembly lines to make branded shoes at the rate of 5000 pairs per week.

The organization is making more ventures for faster rollout of these stores (Seeking Alpha, 2015)

Nike subcontracts the production process of its footwear to 900 contract factories located worldwide with Asian developing countries such as China, Indonesia and Vietnam accounting for the bulk of total world production. Production of the footwear is based on a vertically integrated model. In the primary stage, raw materials such as rubber, leather and plastic are extracted from places located in close proximity from the factories. In the secondary stage, the extracted resources are sent to the factories or “Sweatshops” for manufacturing. It should be noted that the whole production process of Nike footwear are being carried out by independent private contractors.

Sports footwear and apparel expected will growth in future as customers cannot substitute these products. However, ASICS have to implement or produce with more high technology product to enhance

In 1997, it started expanding & establishing manufacturing units in South Carolina and Los Angeles, and as of today the apparel manufacturing operations have spread to 800,000 sq. ft. of facilities in the warehouse district of downtown LA.

Distribution: Specialized distributors that can increase awareness of target audience at a lower variable cost than generalist wholesaler; specialized stores are significant influencers of target customer’s behaviors

Moreover, Bata Company is engaged in building trust lies with the customer by implement the customer relationship management. If the customer is satisfied and loyal to their brand, the company will grow and give good returns to the investors which will further remunerate and motivate their employee. Customer relationship management also help the management level of Bata Company foresee the opportunities in the market growth and a rapidly expanding middle class. For this, they can systematically transform Bata into a completely customer centric organization to serve this new market.

Puma is one of the world’s leading athletic footwear, apparel and accessories companies. The history of the company began in 1948, when Rudolf Dassler, the founder of Puma, had separated from the existing business assets “Gebrüder Dassler Schuhfabrik”. Throughout the years they were the first to introduce many new footwear innovations, including vulcanized soles on soccer shoes, uniquely shaped soles on running shoes to enhance natural motion, athletic shoes with a Velcro strap, and the Puma Disc system, which replaces laces with a series of wires. Thereby gaining a great success in football and athletic boots . In 1986 company went public under the leadership Armin Dassler. In 1993 a new CEO Jochen Zeitz manages to turn the company from the law price to premium company that is ranked as one of the three leading brand in the sporting goods industry .