preview

Essay On Boxcar Social Media

Decent Essays
Open Document

Intro to Social Media Social media is an important aspect of business operations because of its prevalence and myriad benefits. Social media is massively trendy. Everyone – from clients, to colleagues, to friends and family – is using social media at the present moment. When businesses utilize these platforms, they are given an opportunity to interact with these groups in frequent and informal, yet still meaningful ways. There are also major monetary benefits to using social media as it’s an affordable way to reach clients and build up a brand, which in turn makes money. There are different ways to engage in social media strategies. Companies can either launch campaigns, or they can manage social media pages. The goal of social media campaigns is to establish or grow a community. Ads, promoted posts, and gated content are all components of social media strategies. Boxcar has run a few different social media campaigns, but our most successful by far was for Bodycology. For this campaign, we launched an online quiz and placed it in a banner ad. In doing this, we were able to build a database of over 84,000 emails and a wave of social media followers 10,000-strong for our client. …show more content…

Content creation refers to the work done in making the content that actually appears on a social media site. When Boxcar is in charge of social media strategy for a client, we create a spreadsheet that includes all content that we’ve created for the month as well as what days it should be posted. We can do all sorts of social media content here at Boxcar – written posts, images, polls – but our favorite by far is video. Currently, we are in charge of all social media video content for Cantina Laredo, and we’re having a blast with

Get Access