Essay On Brand Awareness

Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and

Social media has become an influential ground for consumers to share their opinions about a company’s brand and products. In addition, it helps in having a strong brand that produces positive relations and distinguish the brand from competitors, is a critical component for effective marketing. According to Dahlén and Lange (2009) “the quality of the product is not the evident factor when it comes to purchasing a product, the deciding factor depends on how the brand is perceived” (Para. 1). This demonstrates the importance of incorporating social media as a tool to promote brands, allow for interactions, and customer satisfaction by engaging with customers more frequently for feedbacks or reviews. Thus create an opportunity for the company to show its devotion to their customers, and initiate good reputation, which can increase sales. In other words, social media has the ability to upsurge the awareness for businesses as well as the brand.

Increasing use of technology has started innovative kind of discussions amongst consumers only because internet- based social media is challenging the traditional ideas of marketing and brand management which introduce new brands and find new opportunities for organisations to understand the customers demand and link with them right away.

Social media is an effective media of communication between the consumers and companies. The companies are using social media for improving consumer engagement and brand lift. This essay gives a brief overview of social media platforms and how effective they have been. It shows that the whole marketing concept has undergone radical transformation due to the social media interaction. The essay ends in conclusion depicting what marketers need to take care in order to have successful social media campaign.

Social media has the power to strengthen awareness and trust between a brand and its target audience. By creating content that is both engaging and interactive allows brands to strengthen the relationships with their audience and gain a deeper understanding about their wants and needs.

The keys to properly using social media to build your brand is relevancy and consistency. Your content needs to be strategically tailored to each specific platform. It also needs to be relevant which means you should only be sending your given audience the type of information and topics they are interested in and want to

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

The question of proper ways to manage a company’s brand in the 21st century cannot be answered without discussing the use of social media outlets in today’s market place. Social media is an outlet source that allows companies to show their products and services at little to no price. Because social media outlets are at such a low cost and reaches a huge consumer base it has become a major factor over the past fifteen years in society. However, are these good enough reasons for a company to use social media as a marketing tool?

The use of social media has a very wide variety of advantages and disadvantages for companies. In essence it’s an extremely cheap way to reach consumers, and help them develop a brand perception. Companies can use it to hit a wide audience, and show them about a new product, or deal going on. They can also use social media to develop conversations with their consumers. This can positively shape thoughts and ideas about the brand. Also companies can use analytic services figure out the demographics of who is interested in their

Social media affects people’s daily lives. Think about how social media has affected your life. Many people that interact with technology do not realize how much Facebook and Twitter have affected their own lives, so they surely do not realize how much it has affected a business’s marketing structure. Bill Bowerman, once a head coach at the University of Oregon, and Phil Knight, a long distance runner once at the University of Oregon, paired up to start making athletic shoes. They first started working with a company named Blue Ribbon Sports then they paired up and their ideas and hard work resulted into the company Nike in 1971 (Nike). Nike has grown into a popular brand for athletes. Their marketing tactics heavily focus on athletes and

1. A brand only becomes a brand through its consumers. Like children, without constant care and attention, consumers will reach out to someone or something that can take care of their needs. Companies cannot learn, adapt or improve upon themselves and their brand, without listening to what their audience is saying and responding accordingly. Understanding that customers are an invaluable resource, means that social media listening allows a brand to continue what they are doing right and do it better or know what is not working and improve upon it. Even major corporations have a need for virtual ears, Dell was forced into social media listening by their consumers, while Maker’s Mark’s attention to their customers prevented the company from making a huge production mistake.

Social media branding is a huge and crowded universe. Mastering it is on every marketer’s to do list. It has an extremely low threshold for entry (anyone can start a Facebook page or build a Twitter handle), thus it draws all types of questionable characters and practices. With this in mind, it’s no surprise that recent surveys show that ninety-five percent of

The relation brand-consumer changed aspect. The brands have to watch henceforth what people say of them on these social media and to begin the dialogue with their consumers to make sure to keep a good "e-reputation" and to enter a relational optics with their customers. But they can also benefit from these digital social networks to try to create consumers' community on-line "ambassadors" around them, to federate them and to develop loyalty of them thanks to a communication and specific tools.

As I’m driving down veterans Blvd in my small hometown, all I see are billboards to my right and left covered in ads. The windows to businesses are covered with ads in large print. While listening to the radio I hear advertising. When I walk in to the local grocery store there are salesmen with brochures who greet you and want a brief moment of your time. Ads are in my email. Businesses are constantly finding new ways to advertise their brand. Even marketers are advertising at the neurological level. Advertising persuades consumers to purchase their products. The product is labeled with a brand. We live in a world where consumers fall prey to buying a brand and not the product.

2.1.1 Aim of this Literature Review…………………………… 2.1.2 Structure and Nature of the Literature Review……….. 2.2 EXPLORING Social media and branding ………... 2.3 Digital Divide ................................................. 2.3.1 Mckinsey’s Analysis and Strategies…………… 2.3.2 Brand Communication ………… ……………….