Essay On Branding And Marketing For Higher Education Institutions

Catherine, W., Tat Pui, L. and Henrik, U. (2011) The Roles of Branding for a Brand Entering

- The type of working environment I see myself in is one with consistency, but also has room for change and flexibility. Consistency is important to me because I like having at least a basic structure to work with. With marketing being my major I know that there are basic structures and concepts people in the field go by, but outside of that allows for the creativity. I like to think of myself as a creative person. As a college student now I am very innovative with the resources that I have available to me. For example I am a very picky eater, so something that I do for lunch when eating at the school cafeteria is that I’ll pack my own salad dressing, Nutella, and plastic container of mandarin oranges for my salads. That may not mean anything to most people but I have gotten remarks like, “Oh, that’s a good idea!” A different example that relates more to “real-life situations” is that if something appears to be broken and I feel I have the potential to fix it, I will do what I can to at least put it in better shape than it was. One time

While trying to accomplish brand building we must examine SXU’s consistent advertising and brand personality. SXU’s Fast-Track business undergraduate degree program has been available to students for years, however the program lacked promotion. SXU should aggressively advertise the fast track undergraduate degree program through social media outlets, television commercial ads, radio advertising, career fairs, and other communication outlets to encourage their target market to enroll in their illustrious program. SXU should also use their brand personality to their competitive advantage. According to SXU’s website, Saint Xavier University is Chicago’s oldest Catholic university founded by the Sisters of Mercy in 1846. One of 16 Mercy colleges

Media Strategy: For our advertising mediums we chose to use a magazine, a radio spot, a commercial spot and passing out flyers. By choosing a magazine as one of our advertising mediums our company is aiming to achieve image advertising. The target market for the magazine we chose to use, Seventeen, is young girls between the ages of 16-21. Targeting this demographic age group through this magazine is beneficial to our products and service, because we are trying to grasp the attention of young girls getting ready to enter college as well as those already in college.

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

My student brand affects my professional brand in three major ways my appearance and attire, social media profiles, and my associates and extracurricular activities.(SeekWisdomPCW) When I go to a job interview these are the same things they might ask you or have read on your resume. I always ask myself “do I really want my future boss seeing my or thinking of me this way?” before I post anything social media. One of the major problems that employers see when they visit my pears social media account are posts about them doing dumb things at a party thinking that that is cool and only their friends will see. This could affect them in the future. Make sure it is appropriate for anyone

“To become different from what we are, we must have some awareness of what we are” (Hoffer). The University of the District of Columbia brand is well known to most of the current faculty, staff, students, donors, opinion leaders, and community residents. On the other hand, the awareness of The University of the District of Columbia brand is not known to prospective students, faculty, and staff in the surrounding areas of the city. If I had the chance, I would market the UDC brand with thirty second infomercials, and distributing statistics and facts about UDC to local high schools graduates. Being more aware of what UDC stands for and how we are perceived by others plays vital role in promoting the great benefits that we offer. “The big challenge in branding a “living, breathing institution” rather than a product, says Blair Garland, director of marketing at Roanoke College (Va.), is that the lives of its students, parents, alumni, faculty, and staff are intimately tied to it” (Business, 2008)

The purpose of this research is to address the rebranding survey put out by Umass Lowell and to give concise and informed student feedback to answer the several questions they wished to address. The marketing committee at the University of Massachusetts Lowell, looks to rebrand every four years, or when deemed necessary, to keep up with the current goals and successes of the school.

A college recruiting poster has many persuading aspects of words, images, and layouts to pull in students to their university environments.

According to the National Center for Education Statistics (NCES), around 20 million people will attend a college or university. Almost 70 percent of these students enrolling in college will be recent high school graduates. Both public and private higher learning institutions now depend on strategic marketing tactics and campaigns to attract the best students, staff and supporters. Here are 11 things that you should be doing with your higher education marketing program.

As an example, Picture 1 is Disney College’s poster that appeals people to study at the Academy and work with the company after graduated. And Picture 2 and 3 are Invitations of company to work with them. Employment branding is not only advertising goods of the company but also providing public access to the company's business philosophy. And it may be possible to influence the creation of public and youth to feel good and may want to work with a company when they graduate.

Branding is a tool to make the goods of one producer different from another producer (Keller, 2003). Carroll (2008) asserts that branding is a sign of quality, and it is helpful to increase

In society today, everything has a name for it. If the product doesn’t have a well-known name, it goes by name that a well-known product that is similar goes by. Branding has made its impact on society and it’s never going to go away. In this situation, all we can do from here is analyze more and more until we fully understand its presence in society and its effects. Branding has its biggest effects on consumerism, which makes us question consumerisms power in society. Has our society become one big, replicated consumer or can a consumer or even a person still be unique and individual? Branding creates competition amongst companies throughout the world and creates a competition for the consumers. Not only, it also creates issues, creates

Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is “The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability”.

Long before now has branding been considered as one of the peripheral aspects of business. Manufacturers, investors and other key players focused on the product without paying much attention to the consumer. But as the business landscape got tougher, marketing became not just an integral part of business but one of the fundamental principles of success.