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Essay On British Imperialism

Decent Essays

Consolidating the British Empire:

The British Empire was an empire on which the sun never set. Lasting for over three hundred years, Britain became the global hegemonic power of the nineteenth and twentieth centuries. From the wilds of Australia, to the fertile lands of Africa, the British Empire ruled over a quarter of the world’s population. With the empire ever expanding, visual and material culture became relied upon to help consolidate the empire. Overall, whether an advertisement for soap, or the funeral for Dr. Livingstone, visual and material culture was at the forefront of British imperialism.

Although Britain abolished slavery in 1833, the shackles of racism remained. In the late nineteenth and early twentieth centuries, …show more content…

With soap seen “as a magical medium capable of enforcing or enlarging British power in the colonial world…” (McClintock, 225), by buying the soap, Brits could actively partake in imperialism without having to go across the globe.

As aforementioned, with the abolishment of slavery, scientific racism emerged. As seen in the political cartoon, “Am I not a Man or a Brother?”, negative stereotypes emerged comparing Africans to simians. Created as a satire of the monogenetic vs. polygenetic debate, the cartoon makes fun of the abolition slogan “Am I not a Man or a Brother?”. Asserting Africans inferiority on a sub-human level, the cartoon brings into question the entire abolition movement. Why grant freedom to a race of people that are no more biologically separate from an ape? “Africans were seen by many as a different species...” (Pettit, 45).

The negative stereotype of Africans to apes is seen throughout the visual culture of Great Britain. However, the image of simians, was used to depict other negative stereotypes such as working women as seen in the Monkey Brand Soap Ad. In the Monkey Brand Soap Ad, we see a monkey extending a frying pan to catch the few dollars spared by passerbys. “Monkey Brand Soap promised… to magically erase the unseemly spectacle of women’s manual labor” (McClintock , 215). During the Victorian Era, women were not to inhabit the private sphere, doing domestic work in the home. For women who worked publicly

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