Essay On Chanel

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Market Size Canadian fragrance market reached a value of $788.4 million in 2014, grew by 2.8%. Value of North America is 7877.9 million dollars in 2014 & Canada accounts for 10% of the North America fragrances market value In 2019, the Canadian fragrances market is forecast to have a value of $902.5 million, A rise of 14.5% and the compound annual growth rate foreseen to be 2.7% since 2014 Reasons for stagnant growth Celebrity Culture Drop in oil and corresponding gas prices & 3.6% rise in disposable income Ageing population Self Image The market's volume is expected to rise to 22.2 million units by the end of 2019, representing a CAGR of 2.4% for the 2014-2019 period. Industry Segmentation Cosmetics Fragrances Eau de toilet Eau de…show more content…
5, Chanel has been an haute name in fashion and cosmetics for decades. Chanel believes to be separated from the undesirable effects of the economy because of its reputable base of wealthy customers and increasing popularity. The company is strong in both mass and premium fragrances. One factor supporting the premium segment Like Chanel is the steady performance of fashion house fragrances sales; Like Chanel N°5. Consumers of high-end fashion brands tend to be more loyal to a particular fragrance than consumers of mass brands. Chanel, Inc - Marketing Demographic in Canada: Female middle age 18-50, annual income level of $100,000 or higher. Chanel sells its luxury perfumes through more than boutiques, department stores and specialty stores, and online. Chanel is a fashion commodity that characterizes status  Also controls its own network of more than 80 company-owned retail stores…show more content…
Well-known for its elegant style and high-class quality B2C Channel TV Ad: https://www.youtube.com/watch?v=TLOM-zGf-6I Clarins Inc Clarins was the first cosmetics brand to build oils, creams and other products from natural ingredients only, which has been part of the company's attractiveness since 1950. Its application of using natural raw materials showed an instant hit with customers. Offer a range of fragrances that are efficient treatment fragrances. Eau des Jardins is a refreshing fragrance with moisturizing agents; Eau Dynamisante firms and tones skin, Clarins Sunshine Fragrance oozes radiance and refreshment. Angel, the second largest women's fragrance for the brand, provides the brand's belief of luxury and indulgence. The second Mugler fragrance to rank in the top 10 best-selling women's fragrances  Lastly, Womanity, the first eco-designed fragrance applauds femininity. Clarins’s Inc - Marketing Positioned as professional Clarins's unwillingness in entering the mass segment Clarins abandoned testing on animals in 1987 - (Public image) Have a decent track record on all things fair trade and environmentally
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