Essay On Confectionery

Hershey is always coming up with new flavors and designs of Reese’s Cups. During holidays such as; halloween and christmas. They have you covered for the four biggest chocolate holidays. The packages are even more eye catching with decorations. Everyone knows what a Reese’s cup is.

the ads and convince their parents to buy the products that they want, (kid kustomers). Children

These snacks are offered freely and never forced upon a child. We’re not to bring in unhealthy snacks for ourselves or eat in front of the children, and if we have unhealthy food it must be kept in a cupboard hidden and put away.

Hershey’s and Cadburys are moving towards the premium chocolate market through the acquisition or upmarket launches (Zietsma, 2007). The profit potential present in this sector supported by its 20% annual growth rate make it very attractive for large organizations to come forward and avail this opportunity. There is a low threat of new entrants prevailing in this chocolate industry because of the high capital requirements and expected retaliation by current manufacturers. Current players in the industry also possess some barriers to entry for new entrants by maintaining economies of scales with their large production capacity and keeping their product differentiation with their specialized and novelty chocolate products. Even though there are low switching costs and easy access to distribution channels, but still the brand loyalty of the customers including the Rogers’ Chocolate itself make it harder for new firms to come into the competition.

In Brazil, the Reese Peanut Butter Cups became a bestseller after a 8 month pre-launch campaign. The Hershey’s chocolate is now one of the most popular brands in Brazil.

I am sure my kids will think I am strange, when I go buy myself big bag of skittles. Other people may want a better description, but the best way has to be to actually go out and try them first hand.

Candy, cookies, and donuts are bad for children to eat but some parents have verbalized that these foods that their children want to eat and it

Many people believe that everything is black and white, especially when it comes to advertisements. What many don’t understand is that everything has an underlining meaning. Every advertisement has been thought out thoroughly to catch the attention of the consumers it is aiming towards. Advertisements aiming towards children has definitely been a topic that many people can’t seem to wrap their mind around. It’s been a topic that many have exposed because of the way marketers are willing to manipulate children in ways that only benefit their own. This whole issue began after the progression of marketing to children during the late 70s and early 80s with the advertisers’ intentions of making children lifelong consumers of products.

People come in all shapes and sizes. Some people are bigger than others. Some are smaller than others. There are some healthy people who still like to have an unhealthy snack. A decision based on unhealthy kids is not a

The main threat to Rogers’ chocolate is the competition. Not being able to keep up with the competition or current trends can lead to lost market share. With Godiva having superior packaging, distribution, and price points, and Bernard Callebaut having superior packaging and seasonal influence, Rogers’ Chocolate could be falling behind soon if they do not join the ranks. Rogers’ must find their niche in order to be able to compete not just locally, but globally.

This is very unnecessary and if kids really wanted the product being sold they would buy it without persuasion. In the SpringBoard article “Facts about marketing to children,” (pg. 94-95) It says, “...12-13 year-old (62%) say that buying certain products makes them feel better about themselves.” If children buy products to feel better about themselves than the advertising they see is putting tremendous amounts pressure on them to buy products. Marketers are influencing kids to buy products using techniques that make kids feel left out if the don’t have it and if they do it will make them more popular and make them feel better about themselves. now. the article from SpringBoard (pg.116-120) “Marketing to kids gets more savvy with new technologies,” it includes information on how all of these things are affecting kids health. In talks about how obesity, diabetes, and heart disease are all outcomes

One of the most insidious old wives' tales is that sugar will make kids hyper. In reality, sugar will actually make children sleepy. The hyperactivity parents observe after children eat candy is likely a result of the happiness kids experience from getting candy.

The companies are trying to introduce brand loyalty to your children at a very young age (Mercola). When you eat these high calorie, low nutrition foods, they give you more than enough calories, but don’t provide the vitamins and minerals the body needs to thrive. Making children sluggish and unmotivated. I’ve also heard them say they are still hungry. They are still hungry for vitamins, amino acids, and other necessary nutrients that are not present in the foods they are eating. So, they come back for second plates, not realizing they are just adding calories and sugar to their diet, and still not getting the nutrients they

The possibilities for product differentiation are numerous in that there are many different ways to make chocolate, many different items to add to chocolate, and many different ways to use chocolate. Having so many different options to market chocolate could present an open door for competitors, creating their own niche to draw customers. A large number of products to choose from could also make it difficult for Roger’s to draw customers to its own products, decreasing their profit potentials.

This report will cover the background understanding about the confectionery industry and do an in-depth analysis of the micro and macro environment. In addition, the market segmentation, market positioning and target market that Whittaker’s is concerned with is also discussed.