Essay On Costa Coffee

There are different types of competition in the market for coffee. There are usually a multitude of coffee shops of different types and ownerships to supply for the highly concentrated demand. The most

A recent primary research survey has found that 70% of occasional coffee drinkers view the Mr. Coffee brand as an inferior or budget coffee brewing device that does not make a superior cup of coffee (Appendix, Opinion survey). Brands such as Keurig, Cuisinart, and DeLonghi inspire more thoughts of quality coffee than Mr. Coffee. Other consumers are opting to spend several dollars per cup of coffee at coffee houses such as Starbucks, Caribou Coffee, Dunkin Donuts, and even McDonalds (Appendix, Opinion survey).

Costa Rica now provided raw material for Starbucks which accounted for about 15 percent of the total coffee beans Starbucks needed every year. Costa Rica as one of the raw material suppliers plays an important role in global value chain. Coffee has played a pivotal role in the development of Costa Rica. It has shaped social, cultural and political institutions and is still one of country’s major agricultural exports. (Anywhere, 2016) The global value chain in this coffee industry can be described that Starbucks, the centre in this coffee global value chain, purchasing raw materials (coffee beans) from coffee farms in Costa Rica, reprocessing and reproducing in retail shops, selling the finished products (various kinds of coffee) to customers in the world.

Coffee is then sent to roasting facilities where it is blended. By “manipulating the composition of the blend, roasters

The first thing I actually learned from the article “Coffee From California” was actually the fact that there are coffee plantations in California. As mentioned in the article, the production of coffee from that region is not an enormous as in other parts of the world, like Hawaii or Indonesia, but the quality of the Californian product is quite impressive. 91 out of 100 quality rating, indicates that the product is worth it’s price, which is anywhere from $8 to $12 dollars per cup. To use an example from my life, I love a cup of hot chocolate for cold mornings. Even though there is a coffee machine at my job, that can make the hot chocolate – for free, I choose to go to Dunkin Donuts in the morning to grab myself a cup of hot chocolate that

Costa have a dominate stakeholders,because is a big company and have thousands of employees, they can choose the prices for the coffees,they have milions of pounds profits.

In total revenue, Costa Coffee showed £807.7 million in 2014, increased 20% (Whitbread PLC Annual report and accounts 2013/14, 2015) and the Turnover stated £6433.427 million. On the other hand, Starbucks Coffee showed £405.6 million in

In this report, the mission statement for Caffe Nero is make sure food and service are excellence in all four areas to achieve their aim. Besides that, Caffe Nero also providing their customers with good quality coffee and comfortable environment to their customers. There are 3 main important to be successful - A high quality and well defined offering, focus on brand value, selective site acquisition and disciplined roll-out.

Political factors contain the stability of the countries in which Caffè Nero purchases its coffee and other raw produces. Coffee is grown in some quite dicey areas. In addition, they claim to be environmentally friendly, so they have to consider carefully the way to protect that brand in everything they do-from increasing the share of shade-grown and organic coffee, to providing a living wage that makes it to individual farmers, to having production techniques with low pollution rates.

In the UK, the three leading competitive coffee brands are Costa Coffee (with 1,992 outlets), Starbucks Coffee Company (with 849 outlets) and Caffè Nero (with 620 outlets). They enjoy a 3-firm concentration of 53%; (Market concentration measures the market share of the largest companies in an industry)

For each cup of fresh coffee, coffee beans should be grounded just before brewing. Therefore, for each customer, the coffee is treated as fresh produce. Coffee should not be overexposed to oxygen, light, heat and moisture. In order to save customer from the time of waiting for the clerk to grind their coffee, customers can grind their own coffee beans in the store. Instead of walking in to wait in line, customers can help the process by grinding their own coffee beans before getting in line. The grinder will be pre-set to grind the coffee beans to the perfect texture of fineness.

The Costa mission is to save the world from mediocre coffee, and that sentiment is echoed in everything the company does. The goal of every Costa enterprise is to leave a lasting positive impression.

I am interesting in talking about Starbuck, because many other food service companies also offer coffee and at a lower price. The average price that Starbucks offers is much expensive than other competitors, but a lot of people still like to purchase coffee from Starbucks.

Small businesses are mighty minnows, reflecting the competitive spirit that a market economy needs for efficiency; they provide an outlet for entrepreneurial talents, a wider range of consumer goods and services, a check to monopoly inefficiency a source of innovation, and a seedbed for new industries; they allow an economy to be more adaptable to structural change through continuous initiatives embodying new technologies, skills, processes, or products (Ibielski 1997, p. 1).

Starbucks faces competition from variety of small-scale specialty coffee chains, such as Caribou Coffee, Peet’s Coffee and Tea, Dunkin Donuts, and thousands of independent specialty coffee shops. Each of them applies different strategies to differentiate itself from Starbucks; some of them deliver highly personalized service.