Case Study: Competition For Core Benefits And Spending Habits

In our world of instant gratification, people got to save money any way they can. People that shop online need to wait 48 hours before making an impulsive purchase. They are spending too much money on clothes, shoes, and accessories. One can start by cleaning out closets and sell the items that not being worn. In 7 Things Young People Are Spending More Money On These Days, Sam Becker states,This has led many to think that they are a bunch of entitled brats who refuse to grow up. But we have to take into account that millennials are saddled with more debt than any other previous generation, have grown up in a post-9/11 world of perpetual war, and entered the workforce during one of the worst economic stretches in American history. It hasn’t been all beach trips and Mike’s Hard Lemonades, though things are getting better (Becker, sec. 3). He says, The millennials

After covering facts about millennials and their imperfections, Stein turns his article around by recognizing their good qualities. The purpose of Stein’s article is revealed when he changes sides of opinion. He praises their admirable characteristics saying, “They are probusiness. They’re financially responsible; although student loans have hit record highs, they have less household and credit-card debt than any previous generation on record.” (Stein 33), proving that millennials are more capable and intelligent at managing money although in more debt than previous generations. Stein uses logos to further establish his credibility.

In an effort to save money and lower debt, more and more millennials are turning living in their parent's basement from the punchline of a bad joke or sitcom fodder into an accepted, and even

Despite this fact, home ownership in the economic and social landscape of today is a big responsibility. Economically, most millennial most likely cannot afford to own their own home. A mortgage is a much larger payment than rent for an apartment. Similarly, owning a home means paying for gas, electric, water and furniture to fill a house; this also includes any grounds upkeep depending on the home’s location and property taxes. Socially, Millennials seem to be straying away from owning a home because it

Although the growing cost of education is certainly one of the reasons for the rising student debt, there are several others. But the relationship between lender and student borrower is troubling. Students without much of a credit score or credit history are being approved for thousands of dollars in loans by lenders who are gambling they’ll be able to pay it back after getting a college degree. The wake-up call occurs after graduation when many students realize their loan debt exceeds any annual salary they’re able to earn–if they can find a job, that is (Touryalai). According to a new Wells Fargo study, about one-third of millennials say they would have been better off working, instead of going to college and paying tuition. More than half of the 1,414 surveyed, financed their education through student loans, and many say the if they had $10,000 the “first thing” they’d do is pay down their student loan or credit card debt (Touryalai). Student borrowers are delaying major life decisions, like buying a home or car, as a result of their student loans.

The typical series of big events in life include graduating high school, going to college, finding a significant other, graduating college, getting married, and buying a home. Although these events happen in a variety of different patterns nowadays, a major bump in the road is occurring when looking to buy a home, especially in Colorado Springs. This article highlighted the challenges that the millennial generation is facing when reaching this stage in life. "Student loan debt is more than $1.2 trillion, and nearly 70 percent of college graduates have some student loan debt, according to the Federal Reserve (pg 1)." These college graduates now need to add loan payments to their monthly debts, leaving them with even less disposable income. Not

At the same time, a growing number of millennials are facing burdensome student loan debt. Rather than come out of college with pristine back-end ratios primed for a hefty mortgage, they are handcuffed by the debt that they have amassed in their early twenties. As the Pew Research Center has noted, 37 percent of people under the age of thirty have student loan debt. They contribute to the $1.3 trillion in student debt, leverage that could presumably be used for a mortgage or some other useful credit if it were not locked up already. Millennials are trying to increase their earning power by going to school so that they have the opportunity to advance economically, but it is simultaneously holding many of them back via years of extra debt—debt that is notably not going to a

Consistent with the research in “How to E-D-U”, the information in “Why Millennials are Behind” shows this problem is only getting worse because the total wealth of millennials in the same age group has actually fallen since 1984 to $26,059 from $29,521.

People of Generation X are very easy to be reached through many different strategies. On the Avalon Peninsula, there are many different places to buy toothpaste like grocery stores, retail stores, and convenience stores. For example, in the Bay Roberts- Carbonear area, there is three Powell’s Supermarkets, two Dominions, two Foodlands, two Shopper’s Drug Marts and one Wal-Mart. Hence, there are lots of consumer opportunities to buy toothpaste. They can also be reached by advertisements, the use of email, appealing to their financial responsibility, and appealing to their values. (“Stuck in the Middle: Marketing to Generation X”, 2015)

Truly digital, this generation is used to gathering and processing information in a snap, although interest in it wanes in a flash also. A majority – well over fifty percent – want to start their own company. Some see this generation as being more like the Traditionalists (1900-1945) because of the recent recession they lived through, as well as the concern for a safe future environment (think of the recent wars, and terrorist attacks). Time will tell on this one, but I am sure the market research professionals will have this generation detailed before you know

Along these lines, millennials are progressively delaying investments in buying cars, not buying houses, and avoiding starting a family, which disables our customer-driven economy. However, the most annoying part is that, they are avoiding professional and graduate school programs, for example, medical and law school, because of the a huge number of dollars in debt they are troubled with at the end. And if we don't act to make higher education more affordable, the interest for profoundly skilled jobs will be neglected, and America will lose ground in the competitive worldwide market.

The average debt suffered by every 2013 college graduate was a staggering $35,200 (Roos p. 2 par 1). According to experts, this is the worst the economy has been in 80 years (Thompson, par 4). There are so many things working against the generation of today from an economical standpoint. The housing market crash of 2007-2008 took a toll on the economy as a whole, but in turn managed to affect millenials more so than any other generation. Throughout American history, every generation has had one of the same major goals; get rich quickly and be more prosperous than the generation before. Even today as the country has grown richer, Generations X and Y (people up to the age of about 50) have amassed less wealth than their parents had when they were the same age. If this is not harrowing enough, the average net worth of a person aged 29-37 has been lowered by 21% since 1983 while the average net worth of a person aged 56-64 has more than doubled since the same year. It is depressing to think that millenials will almost indefinitely suffer more instability in their retirements than their parents or even their grandparents (Lowrey, p. 2 par 5). Someone at the age of 30 in 2013 was worth 21% less than someone at the age of 30 in 1983, meanwhile the net worth of an average 60 year old in 2013 was more than twice as high as a 60 year old in 1983. In other words, young people are getting poorer as older people becoming richer

Generation Xers see themselves as a generation with its own voice and vision. They are said to be savvy consumers with an annual spending power of 125 billion dollars. Most of which they spend on electronics and computer products. However they have economic problems: the starting wages of entry level jobs are declining, housing cost are so high that 46% are still living with mom or dad. But despite their financial pressures, they are as likely as baby boomers to think about long term savings and retirement plan.

Extensive research has determined that the banking industry is in an unstable state. The industry’s profits have

We've all seen those movies of those lazy individuals we call millennials. These people are often depicted as dependent individuals that are either living with their parents or renting some shady apartment. That's the question has been proposed whether or not are they justified in doing so. It is obviously easy to say that they have a right to do so, but can it be considered rational in the days we live in. Are their benefits from withholding to buying a house. And maybe even this could be the redefining of the new “American Dream.”