Essay On Frenz Ice Cream

In contemporary China, people not only focus on what’s delicious, but also the health benefits that the food product had to offer. Frozen yogurt is a hybrid food, offering both a delicious taste and health benefits. The usage of fresh fruit and lower calorie ingredients has thrust frozen yogurt into popularity amongst dessert lovers worldwide, while still capturing the health food sector of the market. High quality and healthy food defined the Yogen Fruz culture and allow the company to appeal to its target market.

At Cold Stone Creamery® Bishkek, we will be proud of our expertise in innovation and heritage. This heritage is based on a tradition of continuously redefining plain old regular ice cream into something truly extraordinary. At Cold Stone Creamery® Bishkek, we will call every ice cream we serve a „Creation‟ – because each one will be a work of art. Freshly made, smooth, creamy ice cream blended on a frozen granite stone with endless combinations – fruits, nuts, candy, cookies, brownies… our Bishkek costumers will name it. The legal base for the company would be company with Limited Liability.

The main global competitors branching out into China would be Cow’s Creamery, Dairy Queen, Cold Stone Creamery and Haagen Dazs.

In business there are no guarantees for success. Skills, knowledge, great motivation and honest evaluation of ability to carry out and then manage the operations are just some of the requirements that determine the probability of the successful project. Success is never automatic and does not rely on luck. There are no ways to foresee or eliminate all of the risks that might affect successful operation of a new business. However detailed planning, thorough analysis and well-carried out organization create good potential for a new business. In the provided case study, we will assess the probability of success for Icedelights franchise in Florida. Analysis will be done through evaluation of each step in the decision making process, close

Ice-Fili’s ice cream are mainly sold through kiosks and minimarkets (80%). However Nestle also own his distribution channel.

“In 1851, the first large scale ice cream manufacturer opened up in Baltimore, Maryland”, claims Dairy Goodness article.

What differentiates Breyers from it’s competition is it’s “pledge of purity” or the guarantee that it’s product is made with the finest all natural ingredients available. Breyers ingredients are simple and easy to read which is great for health conscious consumers who like read the labels.

We believe that Ice-Fili, to stop the decline in its market share, should focus on the market opportunities in the Russian ice cream market. The main opportunity seems to lie in consumers’ behavior. They only consider ice cream as an "on the go" snack. Ice-Fili should use all possible means to create a change in their way of consumption. It would be doubly useful as it would both increase ice cream sales in restaurants but also in supermarkets so that families eat them at home.

The invention of ice cream can be traced back to the fourth century (BC) but was never really “discovered” until the 1600’s. Much about the history of ice cream has been left to the imagination but historians can give credit to the chef of Charles 1 of England. After much preparation, the King's French chef had concocted an apparently new dish. It was cold and resembled fresh- fallen snow but was much creamier and sweeter than any other after- dinner dessert. The guests were delighted, as was Charles, who summoned the cook and asked him not to reveal the recipe for his frozen cream. The King wanted the delicacy to be served only at the Royal table and offered the cook 500 pounds a year to keep it that way. Sometime later, however, poor Charles fell into disrespect with his people and was beheaded in 1649. But by that time, the secret of the frozen cream remained a secret no more. The cook, named DeMirco, had not kept his promise. It is likely that ice cream was not invented, but rather “came to be” over years of similar efforts. Indeed, the Roman Emperor Nero Claudius Caesar is said to have sent slaves to the mountains to bring snow and ice to cool and freeze the fruit drinks he was so fond of. Centuries later, the Italian Marco Polo returned from his

There are approximately 1.3 billion people in China (The World Factbook, China) and it is becoming one of the largest ice cream markets on earth, the industry entered a period of rapid development since 2004 and the growth is going to continue. There are many local and foreign brands competing in the market and selling different types of ice cream, consumers can find options for every taste and budget. This research will be focused mainly on Haagen-Dazs ice creams compared against its main competition in China Cold Stone Creamery, these two brands might not be the biggest actors in the Chinese ice cream market but they have managed to become popular and fashionable among Chinese consumers.

Ice-Fili is the top ice cream producer in Russia. Currently, the company is experiencing tough competition with Nestle, Baskin-Robbins and regional ice cream producers. Its loss in market share due to their poor quality decisions-making after Russia became an open marketing in 1992. Nestle took great advantage of Ice-Fili’s low reaction adjustment and is taking over their market.

Ice-Fili’s marketing approach and product distribution could be seen as weaknesses in the company’s primary activities. In 2001 the firm started its first TV marketing campaign years after competitor’s advertised through the media outlets. To date Ice-Fili is still very inexperienced and far lacking of marketing strategies deployed by Western competitors such as Unilever and Nestle. Not only does Ice-Fili need to market more fiercely against competitors within industry, it must also compete against other consumables such as beverages and snacks. Another weakness is the distribution that is handed over to several distribution companies. There is a much higher chance (twice as likely) to find products of its biggest competitor Nestlé than those of Ice-Fili. Another detriment is how ice cream is viewed socially. Currently ice cream is primarily an impulse purchase. If Ice-Fili can change this outlook, it would result in an enormous

Around the Middle Ages many European countries were already making desserts that were made from cream. But because there weren’t any freezers or refrigerators at the time, ice cream had to be served immediately or it would melt. When the technology for refrigeration and freezing were not advanced yet, cooks would be able to tell step by step how to make mixtures for cream but not how to keep them cold. So with more understanding on the cooling process, they were able to make what they called “cream ice”. The Arabs were the first known people to know how to make ice. Italians and French learned of their techniques and were fascinated by using both ice and salt to freeze mixtures and keep them cold. Later on ice houses were being made as kind of their version of a refrigerator. This way people were able to have ice year

Ice-Fili is a famous and one of the oldest ice-cream producers in Russia. Ice-Fili produces ice cream generally loved by consumers because its products contain 15% milk fat, compared to 10% found in the western ice cream. Ice-Fili traditional method of production adds to the unique flavor of its product. Typically, the company produces ice cream with natural ingredients with no preservatives making million of foreigners to consider Russian ice cream to be best in the world. In 2002, Ice-Fili engaged in an aggressive unique product offering, and the company offered up to 170 different kind of ice-cream products, and the company adds other

Ben & Jerry’s Homemade, Inc. has been in business since 1978. Approximately 40% of the world 's frozen dairy desserts, 5.6 billion liters per year, are manufactured at more than 450 U.S. ice cream plants. This makes the United States the largest producer of ice cream and related products in the world. With the world 's largest milk supply, an abundance of land, and investments in research & development, U.S. frozen dairy dessert production has remained