Essay On Gelato

Threat of Substitution is high. Many other products are able to meet consumer needs for snacks, including beer, soda pop, chocolate, and other candies. Many of these other industries are far larger than the Russian ice cream industry and thus have greater access to resources and bigger marketing budgets. Rivalry Among Existing Competitors is low. International players have entered the market and other domestic producers are able to make some of the staple products produced by Ice-Fili. However, many international companies were scared away by Russia’s volatile economy, and many of the domestic producers were not able to successfully transition from state-run factories to private companies. In addition, a large

When eating gelato, second scoops are always a must. This metaphor applies in all situations. In the fiction novel, Love & Gelato, by Jenna Evans Welch, Welch illustrates the importance of never skimming the surface, but instead to always concede a second thought. It is human nature to often be quick to judge, however it is critical to give each option a fair chance.

Another school of thought is that the pre-historic version of our modern-day favorite began in the Middle East. And similarly we see the dough covered with herbs and spices, known as focaccia, began being served as an appetizer or snack nearly one thousand years later in Naples, Italy. The focaccia was originally used to hold leftovers and baked in the oven by housewives. This was eaten primarily by the lower class, or peasants, because it did not require utensils and used fresh produce.

In their culture every one of their aspects is spent on sports, music, arts and food. The development of their country provides a unique religion insight. Since they are a former Spanish colony most of their food comes from a Latin American feel. You might not know but they demonstrate their heritage through art. The most common food that they have is "La Bandera" or "The Flag". In their culture that dish is made from meat rice and red beans. Their jewelry is made from bone, coconut husk, horn, and amber. As well as their artist uses clay, porcelain, hemp, and guano to make religious figurines. When you think of Italian people you think of a pretty accent, pretty hair type of person. Well that’s what I thought until my grandmother was telling me about my great grandfather. Being that he was mixed he only had the Italian hair but the American accent. At first I thought that he used to live in Italy but once again I was wrong. My great grandfather mother once lived in Italy. When she found out she was pregnant she soon moved to Virginia. Italy is home of the Roman Empire, its also a major part in the Renaissance. Italians take up 96% of the population in Italy. The remaining of the population is spreaded all over the world such as North African Arab, German, and more. My great grandfather mother was a full blown Italian where as his father was Italian but also an African American. Learning

spread to Florence, Italy by 1348.(Boccaccio, The Decameron) In this essay I will give specific

Italy is an European country. Italian is its official language, and 93% of the population is native Italian speakers. Its ethnic background includes small clusters of German-Italians, French-Italians, Slovene-Italians, Albanian-Italians, and Greek-Italians. With various clusters of people come various beliefs in religion. Religion has influenced the culture, artists, and national treasures of Italy in various ways.

pizzeria in the United States was Lombardi's! What started out as a New York grocery store in 1897 transformed into a pizzeria during 1905 in Little Italy!

1846, ice cream started to develop and evolve. Just after this time, it quickly spread and the first hand-cranked ice cream freezer was invented in the US at this time.

An interior project called Gelatoria is being developed. To make this successful, it is important to become familiar with the industry not just by knowing the components and ingredients of product but also through familiarity with other factors correlated with the success and survivability in the market. The typical gelato shops in Italy are characterized by its unique atmosphere imitating the European lifestyle. Its homemade frozen desserts are the center of attraction not only for adults but for all consumers of all ages. Gelato is indeed popular in Italy as it is enjoyed by all kinds of consumers (D’amico, Nevstrueva, Guan, Gon, Annini, and Yang 8). This paper aims to provide a discussion of the cultural, economical and social factors that affect the industry of gelato, ice cream, yogurt and other frozen desserts. These factors will provide a deeper understanding why certain products become successful in specific regions and how culturally diverse products could be introduced to other nations.

Throughout the years the name Little Italy in New York, changed from a negative to an acceptable, cultural, food, religious festivals like San Genaro, proud to display heritage. For many Italians

A biscotti is a cookie that has been baked two times in the oven to give it a crunchy and good taste. Also taste very dry it is usually always served with a beverage because of its dryness. Travelers that had long journeys had biscotti’s because it was a good tasting nonperishable food. They are a great addition to any dessert menu and are especially enjoyable when eaten with coffee ,espresso,or dessert wines. The biscotti’s origins and how they cookie itself changed over the years is interesting. Over time the recipes change and inventions are made to make biscotti’s faster and make it less expensive. In Italian, the word "biscotto" means "biscuit" or "cookie." More specifically, biscotti are named according to their original method of baking. The root words "bis" and "cotto" literally mean "twice" and "baked." So the cookie’s name tells you exactly how many times it is baked. There are many more interesting facts about a biscotti.

The invention of ice cream can be traced back to the fourth century (BC) but was never really “discovered” until the 1600’s. Much about the history of ice cream has been left to the imagination but historians can give credit to the chef of Charles 1 of England. After much preparation, the King's French chef had concocted an apparently new dish. It was cold and resembled fresh- fallen snow but was much creamier and sweeter than any other after- dinner dessert. The guests were delighted, as was Charles, who summoned the cook and asked him not to reveal the recipe for his frozen cream. The King wanted the delicacy to be served only at the Royal table and offered the cook 500 pounds a year to keep it that way. Sometime later, however, poor Charles fell into disrespect with his people and was beheaded in 1649. But by that time, the secret of the frozen cream remained a secret no more. The cook, named DeMirco, had not kept his promise. It is likely that ice cream was not invented, but rather “came to be” over years of similar efforts. Indeed, the Roman Emperor Nero Claudius Caesar is said to have sent slaves to the mountains to bring snow and ice to cool and freeze the fruit drinks he was so fond of. Centuries later, the Italian Marco Polo returned from his

Few things identify Italians as well as food, “the cross-cultural consumption of Italian cuisine is a significant marker of the way in which others see and imagine Italy and the Italians.” Food is cultural artifact. The Italian culture lives to eat. Where as, the American culture eats to live. Food is a way of life in Italy, not just a way to survive.

GELATO will be the leading ice cream manufacturer and wholesaler in territory 30. GELATO will produce three products for three different segments; family, gourmet and lifestyle. Each product will have different tastes, cream content, packaging...etc. Each of these features will be further discussed in this marketing plan.