Essay On Individualism And Collectivism

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This essay will discuss the influence of cultural dimensions on behavior. A cultural dimension is defined as a perspective of a culture based on its values and cultural norms. In particular, Hofstede’s cultural dimension of individualism vs. collectivism will be discussed. Individualism vs collectivism is defined as the preference of a person only being concerned about oneself and looking after oneself, compared to a person who wants to remain in a closely knitted network. These are some terms with definitions which will be used in this essay: the Asch paradigm, which refers to the studies conducted by Solomon Asch, in which he showed his participants different lines and asked them to verbally judge and respond as to what the length of the…show more content…
Expanding on that, a person is immeresed in his/her culture since birth, and has no choice but to adopt the values necessary to survive. An individualistic community encourages a person to make his/her own choices; moreover, one would be less concerned about the “we” and more concerned about the “I”. This lowers conformity levels, because each person is willing to do what he/she wants and is more concerned about self-surival than harmony in the community. A strength of this study could be participant variability because it eliminates the possibility of this behavior only being limited to one type of person/community. Accordingly, a limitation could be the lack of ecological validity (one will not be asked to identify the length of a line in real life), and the multitude of confounding variables including the time and place, which could influence the results. Overall, the study demonstrates how individualism affects behavior, since a person who demonstrates indivdualistic behavior would exhibit less conformity, as seen above.
In a collectivist society, the individual is integrated into a tightly knit society that offers protection and support. If an individual in a collectivist society does not live up to the expectations or norms of that society, the result could be severe. This is seen in the meta-analysis conducted by Bond and Smith. The meta-analysis focused on studies done utilizing the
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