Essay On Mahindra

The Mahindra Group is an Indian conglomerate spread over various countries, headquartered at Mahindra Towers in Mumbai, India, operating in over 100 countries around the globe. The group has a presence in farm equipment, agribusiness, aerospace, automotive, construction equipment, defense, energy, finance and insurance, aftermarket, industrial equipment, leisure and hospitality, logistics, real estate, information technology, retail, components, and two wheeler industry. It is considered among one of the most reputable Indian industrial houses [with market leadership in utility vehicles as well as tractors in India.

The company produces vehicles under the names Ford, Lincoln, Mercury, Jaguar, Volvo, Land Rover, and Aston Martin. Ford likewise keeps up controlling enthusiasm for Mazda Motor Corporation

TATA motors has been a pioneer in indian automobile sector for more than the 60 years, established in 1945 ,today it is valued at over USD 40 Billion.The company now has its presence in almost every continent around the globe ,in about 175 countries.It currently caters to 3 market segments The passenger cars, Utility vehicles and commercial vehicles

Maruti Suzuki India Limited exporting to 98 countries in Europe, Asia, Latin America, Africa and Oceania. Some leading overseas markets of Maruti include Germany, Netherland, France and UK. Presently the company exports various models like A-Star, Ritz, Estilo, etc. In year 2009-10, Maruti Suzuki clocked export sales of 147,575 units its highest ever and in 2011- 12, the company exported 1,27,300 units.

In 2004, Navistar joined M&M which gave Navistar access to the quickly growing truck market in India (BOOK CITATION). Mahindra and Mahindra Limited is an Indian multinational automobile manufacturing corporation headquartered in Mumbai, Maharashtra, India. It is one of the largest vehicle manufacturers by production in India and the largest manufacturer of tractors across the world. It is a part of Mahindra Group, an Indian conglomerate ("Mahindra & Mahindra - Wikipedia, the free encyclopedia," n.d.). Navistar had hopes of success with M&M, but like Ford and Navistar, Navistar left their joint venture with Mahindra and Mahindra Limited. Navistar announced in December 2012 its intention to exit the joint ventures as part of its “Drive to Deliver” turnaround strategy, which is focused on strengthening its North American core businesses and pursuing near-term initiatives to improve the company’s return on invested capital (ROIC) performance ("Mahindra completes purchase of Navistar's stake in India Joint Ventures," 2013). In 2013, M&M completely bought out Navistar’s stake in Mahindra

Skoda. In India, the group was present with Skoda, Audi, and VW.1 Maik Stephan, Managing Director, Volkswagen

General Motors produces cars and trucks in nearly 31 countries and sells them through these brands, they are: Buick, Cadillac, Chevrolet, GMC, Opel, Vauxhall, Daewoo, Isuzu, Wuling and Holden. The worldwide ranking of automobiles is done per year by International Organization of

Tata Motors Limited is one of the India's largest multinational automobile manufacturing company with 42 billion USD turnover. The company is a leader in development of commercial vehicles, such as sports vehicles, trucks, defense vehicles and cars. Tata Motors is part of the Tata group of companies founded in 1868 by Jemsetji Tata. The company is mainly located at India, Italy, Korea and UK. It has sales in more than 175 countries around the globe.

Today, it provides a full marketplace to the online customers. The company boasts of more than 80 million registered users. Estimates suggest that the company receives more than 60 million orders per month. It is headquartered in Noida, India.

Tata Motors was formerly known as TELCO (Tata Engineering and Locomotive Company) is a leading global automobile manufacturer. Originally it was manufacturer of locomotives named as TELCO, the company then manufactured its first commercial vehicle in 1954 having a tie-up with Daimler-Benz. Tata motors have a wide range of variety from heavy commercial vehicles to carriers, buses, SUVs and passenger cars that covers a wide range of cars, sports vehicles, buses, trucks and defense vehicles.

The Scorpio is the Mahindra’s highest selling SUV offered in two kinds of turbocharged diesel engines, 2.2-litre and 1.99-litre with the CRDI (Common Rail Diesel Injection) fuel system. The 1.99-litre Scorpio models only available in the National Capital reason while the 2.2-litre models offered in the rest of the places in India. It is available in both rear-wheel and four-wheel drive versions. Very recently, the carmaker has introduced the special edition, Scorpio Adventure with the special effects on the exterior design.

The Demand for cars are increasing day by day and the trend that is seen in the market is that the customer preference is shifting towards the Maruti car brand. This is an issue for the other car brands to gain market share. Statistics show that the market share of the Maruti car brand has gone up to 40%. Although this is a positive sign for Maruti, this may not be a promising situation for other car brands. The study helps to focus on the key aspects that influence the customer preference of Maruti so that the other car brands may follow the leader and compete in the market.

In terms of number of cars produced and sold, the Company is the largest subsidiary of Suzuki Motor Corporation. Cumulatively, the Company has produced over 10 million vehicles since the roll out of its first vehicle on 14th December, 1983. Maruti Suzuki is the only Indian Company to have crossed the 10 million sales mark since its inception. In 2013-14, the company sold over 1.13

TATA Motors is the flagship company of the TATA group & is India's largest automobile player with consolidated revenues of USD 14 billion in 2008-09. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. TATA Motors was listed on the New York Stock Exchange in 2004.

Today Tata Motors ranks as the world’s fifth-largest manufacturer of medium and heavy trucks—it has a 61 percent domestic market share in this segment—and has taken the number-two position for sales of passenger vehicles in the Indian market. It has also built a significant global presence, both through sales efforts in overseas markets (such as the former Soviet republics, the Middle East, South Africa, South Asia, and Turkey) and through acquisitions such as the takeover of Daewoo’s commercial-vehicle business in South Korea and the purchase of a 21 percent stake in the Spanish bus