Essay On Mobile App

App development becomes increasingly critical for eCommerce companies, and consumers have embraced apps in a big way for their Internet-connected devices. Mobile apps sell in locations like Apple 's App Store, Blackberry App World, Google Play and the Windows Phone Store, and more than 100 billion apps were downloaded from Apple as of the middle of 2015.[1] In particular, eCommerce companies get strong cost-value results by developing proprietary apps for their customers because these applications make it easier to order on mobile devices and provide shortcuts for many online activities. Fitness and health apps, which are usually subject to HIPAA Privacy and Security Rules, have become increasingly in-demand on eCommerce websites.Downloads of fitness apps have increased 87 percent faster than market averages

Smartphones and tablets are anticipated to grow and play a bigger role in how people are shopping. Mobile offers customers the convenience of mobile ordering and helps to create customer loyalty since they will be able to track past and present orders all in one places (Vine, 2015).

Mobile application development started long time ago, around ten years back. But although the development of mobile applications was done long ago, their popularity has increased since the apple store by iphone has been developed in 2008. Ever since the marketers have spread the apps

Technology is one of most significant element which shapes our life in contemporary society and plays an influential role in marketing strategies (Kotler and Armstrong, 2012, p. 104). Technologies not only create new products but also create opportunities to marketers. Applications on smart phones and tablet computers are the typical innovation in this generation, and the of power influence of applications in marketing are unpredicted. Masters Home Improvement valued and launched an application on iPhone (Masters launches real-time customer service app, 2013). This application not only provides the basic function such as searching information and purchasing products but also offers some special functions such as “chat now” which connects directly with Masters’ service

The first question needing to be answered was just how much an app like this would cost to develop, a cost that must take into account the size, complexity, and infrastructure. Based on Clutch’s data results, we estimated that an app of this stature would cost about $30,000 to develop, this number being drawn from the median-low app development extreme with an average of 300 hours being spent in the 12-week development period at an estimated $100 an hour (“Cost to Build a Mobile App: A Survey”- full breakdown of survey components table). Post the 12-week development period is when the maintenance costs begin, a number that that was estimated based on the average salary of an application developer working five hours per week on a weekly basis at $35.00 an hour (“Application Developer Salary”-indeed.com).

Everyone prefers to purchase using a mobile app as they find it more interesting and quick. This kind of service was not that famous many years back, people used go to markets and buy goods by themselves. Consumer nowadays are always busy with their hand phones and m commerce took the

The two largest mobile app stores (Apple App Store and Google Play Store) already have over 4.3 million applications. It is almost impossible that there won’t be at least an app in the stores that will be similar to your application. If you want people to see and download your application rather than installing the app of your competitors, there is no alternative to App Store Optimization. As the number of your downloads is strongly impacted by ranking in search results, your main aim should be to increase the ability for your app to be found in app stores. Therefore, the higher your ranking in search results, the higher the chance that users will download your application. Despite how time-consuming App Store Optimization (ASO) can be, it should be a vital part of your mobile app marketing as a mobile app development company. By continually using your app meta-data such as keywords, description, and app title, you can increase your keywords ranking without spending money.

The primary objective of this application will be to make it easier for potential customers to find the service via one app that fulfils their  demand and needs. I personally believe this application will make customers life easier as they can plan their day accordingly and saving time as you can find all the services you may require in one handy application instead of searching the internet or yellow pages and having to call numerous places which I believe to be inconvenient for the customer. I have carried out market research and there is a demand and a need for this type of app as shown by customer feedback. In todays society we place emphasis on time,quality,service, and cost. This app will help to fill a gap in the market and further enhance customer experience and help small businesses to draw in customers which they could

Building the mobile application in house ensures that the application will custom made to fit the specific needs of the company. There is typically a lower upfront cost when building. Support for the whole system will remain local and immediate fixes and enhancements are available. Due to the locality, the user base will also be localised and focused to the particular needs. There will be no obsolescence as long as the system is maintained. When building, investments in updates and enhancements is controlled by the company fully. With a uniquely developed application, a competitive edge is ensured and the system itself can be designed to support some of the legacy systems still in use.

The good news for you is that it 's not too late. There 's still time to develop an effective mobile marketing campaign. The only problem is convincing your management team. If that 's the case, then blow their minds with the following eight pieces of information.

Business users are particularly intrigued with the prospect of having mobile serve as another revenue-generating channel. A survey undertaken by Opinion Matters, sponsored by OutSystems, shows that more than 200 UK and US respondents were asked about the primary goal of their new mobile app initiatives, and 64% said their main aim was to generate revenue. (digitalmarketingmagazine.co.uk)

Marketing - getting the apps to work with the market’s distribution and making the consumer sharing ability across the board is ease and successful.

In the present circumstances, the Internet is playing a big role in our daily lives. The Internet is accessed by the people mostly through desk- top PC or mobile computing devices such as laptops, tablets, or Smartphone (UAB, 2016). Among many computing devices, the Smartphone is emerging as the most preferred electronic tool to interact with the world. With the help of this electronic gadget, people are not only communicating, but also learning new

Furthermore, mobile apps can present specials and promotions to online customers, rewarding them for ordering via mobile app rather than

Retail products that have popular mobile applications are really benefiting from the prominent visibility of mobile app in the organic search results of Google. Searches for QVC, Target, Amazon, eBay, Groupon, or so many others. Along with the brand site listing, social profile, and local listings, searchers are beginning to see the links to the Android, iPad, and iPhone app profile pages of these brands, right on Google’s first page. The URL pages of these apps are presenting powerful opportunities to occupy the first page of Google SERPs for mobile and desktop searchers.