Essay On Movie Streaming Sites

Unlike traditional pay per view, VOD, usually offered by a local cable provider, offers subscribers wider choice and the ability to start a movie whenever they want, instead of at a pre-arranged time. Up to this point, Video on Demand (VOD) is expanding,

Netflix is in a fairly favorable position on the strategic group map. Where Added value is measured in terms of instant movies and recommendations, and market coverage is measured in number of stores, vending machines, and online presence.

Netflix provide streaming service with monthly plan that is only provided by Netflix. Customers can watch movies on demand through several electronic devices such as Play station 3, Xbox 360, coming up

Another weakness is their lack of movie selection since they are primarily focusing on TV shows. Competitors, such as Netflix, dominate in the movie category, making it hard for Hulu to make a higher known presence.

BBC News 2001, Disney offers movies on demand, viewed on 3 November 2004, , p. 1.

The third issue affecting Netflix is the age of movies that they offer to their customers. Netflix cannot deliver the newest movie titles online because they are not offered through VOD for at least a month after they come out on DVD. This is a huge disadvantage to their customers that exclusively use Netflix’s online service. This is the only advantage that Blockbuster still has over Netflix, because if someone wants to see a movie the day that it comes out on video then

* Hulu harnessed existing technologies namely online video and broadcast media to create a new platform that was “focused on helping users find and enjoy the world’s premium, professionally produced content when where and how they want it”. The platform brought together professional content owners/providers, advertisers and content consumers/users in a platform mediated network.

Currently the competitive forces in the movie rental marketplace are not very strong. There are not very many players seeking to gain share in the market. The only competitors that come to mind when thinking of the movie rental marketplace are Netflix, Blockbuster and Red box. The evolution of technology has allowed many people to stream movies from online at no charge, for most and without any required subscription. Places like Blockbuster and Movie Stop are not as vivid as they have been in previous years due to the market shifting

Instead of various local chain stores, Netflix operated from a single virtual store that offered customers new rental features. The web services platform utilized customization and a user-friendly design to facilitate renting movies. “CineMatch,” a proprietary developed application, tailored the virtual store to each subscriber. This technology produced customized rental suggestions for customers while maximizing potential inventory. “CineMatch” incorporated a subscriber rating system of past rentals to generate more efficient and personalized future recommendations. The web-based services also improved selection through the ability to easily browse Netflix’s large inventory catalog and add selections to a personalized “Queue,” which lists movies customers have scheduled to receive. Instead of being forced to navigate through the traditional genre and alphabetized catalog, Netflix offered an easier movie selection process. Besides the selection efficiencies, members have the ability to share ratings, reviews, and movie selections with each other through the “Community” feature.

Growing competition as a challenge represents the various companies that are now entering the market of online media-streaming. Companies such as HBO, Amazon, Google, and Hulu Plus have all began to offer media-streaming on the same electronic devices as Netflix, Inc. Currently Netflix, Inc. remains in the lead amongst its competitors; however, there is no guarantee that this advancement is a permanent one. It is inevitable that emerging companies will come up with creative ideas to gain the competitive edge and receive more consumers. For example, Amazon.com has “amplified

Netflix is able to offer its customers a flat monthly fee for services, no contract requirement, no late fees, a large variety of television shows and movies, in a convenient way, at a reasonable price.

In addition, an independent research conducted in Bryant University suggest that out of 50 domestic students, 35 students like watching Indian movies whereas 8 did not like Bollywood movies and 7 have not watched it yet. Though the sample size is small, it serves to show that the domestic people are watching and accepting Bollywood movies. Netflix is an American internet based steaming media provider company which provides more than 100,000 movies. The most interesting fact is that 89% of the Foreign Movie section in Netflix, is Bollywood movies. Netflix has about 33.1 million viewers in United States alone and yet the “Most Watched Movie “and “Foreign Movie” section consist of many Bollywood movies. This shows that Bollywood has influenced the domestic audience as well the industry itself. The influence of Bollywood element and the Indian culture can be seen quite evidently in the music, dance and visual representation in Hollywood movies.

By offering suggestions from the over 75,000 titles the firm provides the subscriber with a significantly increased likelihood that they will find a title that is acceptable. Titles are then added to the firm’s patented dynamic queue system. Subscribers use the queue system to create and modify a prioritized list of movies they wish to see. Subscribers simply return a movie and are shipped the next title in their queue (Netflix SEC).

The online movie rental business is changing. As technology changes, DVD’s will not be the medium of choice. The shift will be downloadable movies. Most people enjoy the ability to watch a movie immediately, thus another of Netflix’s

Because users of the above websites and social media outlets overlap heavily with Netflix’s target demographic, the coverage of their selected audience will be stronger than most other forms of communication (and e-mails and letters to their