Essay On Opening A New Pharmacy

This report is Part 1 of assignment for Marketing MBA 565-MBOL1 to Dr. Stephen Baglione

* Understand managed markets and position Testim as the best option where preferred. Leverage pharmacy relationships to help with the managed care trends they see.

Pharmacy is a prolific field of study that is taking a prime position in the world of academia. It is quite demanding and needs completeness and vigilance. Thus, by going through pre-pharmacy, it will help me reshape my educational and career aspirations by bringing into reality what pharmacy entails through prerequisite coursework. I will also be able to come to terms with what the profession has at the end of the tunnel and asses with it marches my career goals. The profession is loaded with numerous employment and personal advancement opportunities, and I am motivated to study pre-pharmacy since it will spark of my innovativeness and optimistic that my future days would be worth the trouble.

In our experience with Pharmasim we learned that Marketing decision making must be very sensitive and responsive to everything going on in the industry which is very complex. Consumer responses to marketing tactics can be volatile and unpredictable and no idea is guaranteed to work well. Marketing is a matter of meticulous research, assumptions, planning, and volatility at times. Overall we took away two major points: 1) that it is important to consider the product lifecycle in evaluating how to promote businesses and, 2) that the “Sweet Spot” as a competitive advantage should be the greatest point of consideration when evaluating how to best gain leverage to beat the competition in the minds of

The intended use of medications is meant to improve a person’ health, it is very important the individual administering medication or self-medicating use the drugs correctly, by following the doctors’ instruction for the medication prescribed. Medication is given to diagnose, treat, and prevent illness. Medication can be very dangerous, which can potentially cause harm or even deaf if it’s not used properly.

The twenty-first century has seen pharmaceutical companies grow in unprecedented size and strength. Due to the unprecedented growth the larger pharmaceutical companies have gained leverage and power in the prescription drug industry, but they lack innovation to market and they seek ways to help the business continue to increase its profits. The pharmaceutical industry was once ethically sound and was a valuable player in the development of human health. However, overtime with the lack of innovation pharmaceutical companies are becoming an unethical market that exploits patients, doctors and anyone else it can to increase its profitability. With eyes only on profitability this can create a hazard for patients because there

With the huge shift in the U.S. healthcare system, healthcare services are now trending towards value-based outcomes.1 With passage of the Affordable Care Act (ACA), it has become increasingly important to improve quality of care while simultaneously reducing health care costs.2 Pharmaceutical care services are one of the key components that has an essential impact on optimizing therapy outcomes; minimizing cost and enhancing quality of life of chronically ill patients. Community pharmacists are the third largest healthcare provider group in the world after physicians and nurses.3 Despite the fact that many studies have shown that community pharmacists’ provision of direct patient care can lead to improved patient outcomes and reduced health care costs. However, community pharmacists are the only health professionals who are not primarily rewarded for delivering health care and hence are under-utilized as public health professionals.3 Community pharmacists could help to improve health by reducing drug-related adverse events and promoting better medication adherence, which in turn may help in reducing unnecessary provider visits, hospitalizations, and readmissions while strengthening primary care delivery across the health system.

Our pharmacy policy and advocacy journey continued on to Anaheim, California, where the APhA-ASP Midyear Regional Meeting was held. The purpose of this gathering is to provide an opportunity for APhA-ASP Chapters across our region to share with one another various proposals on how we can advance the profession of pharmacy. This year, our Chapter suggested the following resolution:

In today’s business world, production cost was an increasing concern for companies working to stay competitive in the global marketplace. The top management must search for a global solution to drive down costs and reduce difficult activities associate with inventory management and production management. Global sourcing aimed to exploit global efficiencies in the delivery of services and goods across geopolitical boundaries, including low cost skilled labor, low cost raw materials, tax benefits, and price breaks. Whelan Pharmaceutical was the best example to illustrate how the company chose the best manufacturing site for global sourcing from different perspectives.

The Pharmaceutical industry has been in the spotlight for decades due to the fact that they have a reputation for being unethical in its marketing strategies. In The Washington Post Shannon Brownlee (2008) states, “We try never to forget that medicine is for the people. It is not for the profits. The profits follow.” This honorable statement is completely lost in today’s world of pharmaceutical marketing tactics. These tactics are often deceptive and biased. Big Pharma consistently forgets their moral purpose and focuses primarily on the almighty dollar. Big Pharma is working on restoring their reputation by reforming their ethical code of conduct.

Over the past couple of decades, a sudden change has started to take over the way business is done. The time when no rules applied, and anyone could do what they pleased at the cost of others or the environment is rapidly ending. Instead, companies today have become aware that it is essential for them to employ ethics and morality in their actions, if not they will be heavily scrutinized and rejected by the public. This way of thinking also applies to the pharmaceutical industry, which over the past century has been rapidly expanding. Do to the fact that this industry can determine the health and lives of millions of people, it is imperative that this industry follow an ethical and moral path.

“Helping people on their path to better health” is a quote used by CVSHealth, I first heard it during the orientation for my pharmacy technician job. I love this quote because it really defines my purpose for wanting to be a pharmacist in the simplest way. My journey to becoming a pharmacists consist of why I selected pharmacy as a career, future goals, and my backgrounds that will help me achieve the goals that I set for myself.

Society expects drug companies to improve people’s well-being and to behave like a nonprofit company not overly concerned with making large profits. However, investors

Today in the 21st century the roles of pharmacist have expanded tremendously. Before pharmacist had the role of solely dispensing drugs. Pharmacists were limited to only being regulatory or clinical pharmacist. Back then they were called medical purveyors who were much like today’s regulatory pharmacist and hospital pharmacist who are similar to hospital pharmacist. Now pharmacists carry many roles in healthcare. Pharmacist can play roles in public health, community, health systems, state, and federal government.

The flow of the medical community is dependent on every person employed there. The harmony it creates does not only come from the doctors or nurses, but the janitors, surgeons, receptionists, and even the pharmacists. Each job is necessary in order for the hospitals to function properly; for instance, the doctors diagnose the patient with their illness, prescribe them medication to cure it, and send them to the pharmacist, who then gives them their medication and sends them home. However, some jobs are overlooked more than others and do not receive the proper credit, like the pharmacist. Pharmacists are recognized for dispensing and sorting drugs, but their jobs help educate patients over their prescription and uphold the