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Essay On Peugeot

Satisfactory Essays

1.1 Executive summary:
This project describes about marketing plan of Peugeot to enter in Indian market. Peugeot is a French automobile company and it is present in many parts of the world. Peugeot is one of the top automobile industry in France. It is well known for its performance and maintenance. And Indian market has a great demand for automobile industry. And Peugeot is present almost in all the parts of Asia. India is a developing country and has good scope for automobile industry many automobile industries have entered into Indian market and have succeeded. Mumbai in India is the most populated city and is even the financial capital of India. Mumbai as develop city of India has great demand for automobile. Joint venture with Indian …show more content…

. Peugeot emerged as a coffee mill business during 1810, as a bicycle producer in 1830, as a car maker during 1882. Armand Peugeot built the first car of company. In a bid to acquire a bigger share of the market, Peugeot bought 30% of Citroen in 1974, taking over completely in just two years which meant a change in the company's name, now the PSA (Peugeot Societe Anonyme). This partnership meant that the two brands could make use of each other's technical achievements but keep their independence design-wise. Peugeot has received many international awards for its vehicles, including four European Car of the Year awards. In 2013 and 2014, Peugeot ranked at the second lowest average CO2 emissions among generalist brands in Europe. Peugeot has many manufacturing plants around world and has entered foreign market mostly by joint Venture Austria, China, Czech republic, Iran, Italy, japan, Malaysia, Russia, turkey are some of the country where Peugeot is present. Peugeot has achieved many car of the year awards in Italy, Spain and many other countries. Peugeot has also manufactured Hybrid cars, and Peugeot is also present in Motorsports and produces Racing Cars. While the main competitors of Peugeot in India are Hyundai, maruti Suzuki, Renault, Mahindra, Honda, Chevrolet, Toyota etc. PSA Peugeot Citroën unit sales up 4.3% to 2.939 million vehicles in 2014 compared to …show more content…

So to grow again it is necessary for Peugeot to obtain new strategy and try their hands on developing countries. And as given in BRIC India is an upcoming market. Peugeot can try and get benefit from Indian market.
1.3 Indian automobile industry:
The automobile industry in India is expected to be the world's third largest by 2016, with the country currently being the world's second largest two-wheeler manufacturer. Two-wheeler production is projected to rise from 18.5 million in FY15 to 34 million by FY20. Furthermore, passenger vehicle production is expected to increase to 10 million in FY20 from 3.2 million in FY15. As we can see the percentage of passenger vehicle in India is less compared to two wheelers but it is still at a good growth. Many companies for example ford, BMW, Nissan, Renault have invested in India as the growth of automobile industry is rising an India is second largest populated country in world after china.
1.4 Target

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