1.1 Executive summary:
This project describes about marketing plan of Peugeot to enter in Indian market. Peugeot is a French automobile company and it is present in many parts of the world. Peugeot is one of the top automobile industry in France. It is well known for its performance and maintenance. And Indian market has a great demand for automobile industry. And Peugeot is present almost in all the parts of Asia. India is a developing country and has good scope for automobile industry many automobile industries have entered into Indian market and have succeeded. Mumbai in India is the most populated city and is even the financial capital of India. Mumbai as develop city of India has great demand for automobile. Joint venture with Indian
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. Peugeot emerged as a coffee mill business during 1810, as a bicycle producer in 1830, as a car maker during 1882. Armand Peugeot built the first car of company. In a bid to acquire a bigger share of the market, Peugeot bought 30% of Citroen in 1974, taking over completely in just two years which meant a change in the company's name, now the PSA (Peugeot Societe Anonyme). This partnership meant that the two brands could make use of each other's technical achievements but keep their independence design-wise. Peugeot has received many international awards for its vehicles, including four European Car of the Year awards. In 2013 and 2014, Peugeot ranked at the second lowest average CO2 emissions among generalist brands in Europe. Peugeot has many manufacturing plants around world and has entered foreign market mostly by joint Venture Austria, China, Czech republic, Iran, Italy, japan, Malaysia, Russia, turkey are some of the country where Peugeot is present. Peugeot has achieved many car of the year awards in Italy, Spain and many other countries. Peugeot has also manufactured Hybrid cars, and Peugeot is also present in Motorsports and produces Racing Cars. While the main competitors of Peugeot in India are Hyundai, maruti Suzuki, Renault, Mahindra, Honda, Chevrolet, Toyota etc. PSA Peugeot Citroën unit sales up 4.3% to 2.939 million vehicles in 2014 compared to …show more content…
So to grow again it is necessary for Peugeot to obtain new strategy and try their hands on developing countries. And as given in BRIC India is an upcoming market. Peugeot can try and get benefit from Indian market.
1.3 Indian automobile industry:
The automobile industry in India is expected to be the world's third largest by 2016, with the country currently being the world's second largest two-wheeler manufacturer. Two-wheeler production is projected to rise from 18.5 million in FY15 to 34 million by FY20. Furthermore, passenger vehicle production is expected to increase to 10 million in FY20 from 3.2 million in FY15. As we can see the percentage of passenger vehicle in India is less compared to two wheelers but it is still at a good growth. Many companies for example ford, BMW, Nissan, Renault have invested in India as the growth of automobile industry is rising an India is second largest populated country in world after china.
1.4 Target
China is one of the most attractive investment destinations for the world investors, now almost all the world car-manufacturing giants have launched their factories in this country, making huge efforts to explore their market share. And it has one of the world’s largest car markets, in the past few years sales have grown forty to sixty percent
Indian automotive industry has witnessed dramatic changes right from liberalisation, 100% FDI through automatic route, steadily rising in national income, steadily rising standard of living, Socio Cultural Revolution of joint families to nuclear families, working couples, change in mind-sets where car was once looked as rare luxury now in some parts of India it is just a necessity, increasing people awareness and they being more
Volkswagen a parent company of Skoda is Europe’s largest carmaker producing cars, trucks and vans. It
With a sense of gratitude and respect, we would like to extend our heartiest thanks to all of those who provided help and guidance to make this project. No Project is ever the outcome of single individual’s talent or effort. This work is no exception. This project would not have been possible without the whole hearted encouragement, support and co-operation of our guide, friends and well-wishers. Although it is not possible for us to name and thank them all
Tata Motors Ltd. is the largest Indian automobile company having the revenues of USD 20 billion in 2009-10. Tata Motors is the leader in the manufacturing of commercial
The organization examined in this report is Manukau Nissan - the NZ’s auxiliary of Nissan Motor Corporation of Japan. NZ plans to dispatch another car with name of "Nissan next" and this assignment gives an effective and feasible marketing plan for the item. In NZ car industry is developing at a fast speed. The demand for cars in NZ has gradually expanded to a considerable measure because of development of economy and soundness of people’s monetary condition. This has pulled in various makers headed for the market. Nissan alongside different makers like Suzuki, Toyota, and Tata etc. is a participant in the car industry. Presently Nissan has intended to dispatch another car with noteworthy developments and steps on the way to betterments.
Introduction: This report is about GM Holden Ltd Aus. to expand its automobile industry overseas in developing countries like India. For this purpose we have to analyse the some facts about that country and also the demand. Knowing some of the facts like economical condition, political, environmental and legal are very important to start business there, because there factors are different in each and every country. The purpose of this report is to analyse the automobile market of India and give result whether it is suitable for new company or not. So we are assuming the mid sector of India where the budget cars are so popular.
The small car market in India is soon going to be one of the biggest in the world, as major
Automotive business in India faced loads of radical changes in the past decades which now entered into a competitive phase due to liberalization and de-licensing. Later this industry is just started a small ventures which later become a important sector for the Indian economy. Right now there are more than 400 major players in the automotive sector. In early 90 's the auto component industry production was 1,705 million US$ which massively increased up to 2,300 million US$.
India is a developing country with an emerging automobile sector that grew rapidly over the past few years. It has become Eleventh largest passenger car producer. India is the largest democracy in the world. Recently Indian Government also came up with their ‘Auto Policy’ and the vision of this policy is “To establish a globally competitive automotive industry in India and to double its contribution to the economy by 2010.” The Indian automotive industry has already attained a turnover of Rs.1, 65,000 crore ($34 billion USD). The contribution of the automotive industry to GDP has risen from 2.77% in 1992- 93 to 5% in 2005-06. The auto companies have a manufacturing capacity of over 95 vehicles per annum. Foreign
However, with all these in context, Indian Automobile Industry is destined to become one of the largest in the world. India already ranks second globally in two- wheeler production, eleventh in passenger car production and thirteenth
The Automotive industry in India is one of the largest in the world and one of the fastest growing globally. India manufactures over 18 million vehicles (including 2 wheeled and 4 wheeled) and exports more than 2.3 million every year1. It is the world's second largest manufacturer
India’s transport sector has predominantly been driven by the growth of Internal Combustion Engine based vehicles that run on petrol, diesel and compressed natural gas (CNG). The growing middle income class and their increased aspirations, cheaper finances, are some of the key factors that led to increased demand for personal mobility. This led to proliferation of production and sales of two and four wheelers in recent decades. As per recent statistics, India’s annual vehicle production is more than 25 million. Two wheelers has the largest production share of 79 percent, followed by passenger vehicles 14 percent and the remaining 7 percent largely comprising of commercial vehicles that include three wheelers, light commercial vehicles and
This part incorporate the profile of Indian Automobile industry and Theoretical background of the study
Tata Motors is today one of the most competitive & profitable Automobile Industry in India as can be clearly depicted by the analysis