Essay On Puig

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HISTORY OF THE GROUP Puig is a third-generation family-owned fashion and fragrance business based in Barcelona, Spain. The strength of the group Puig lies in its ability to build brands, to shape the image of brands through fashion, and to translate that same image into the world of fragrance through storytelling and product excellence. Puig success stories include a combination of owned brands such as Carolina Herrera, Nina Ricci,Paco Rabanne, Jean Paul Gaultier, Penhaligon's and L'Artisan Parfumeur, licenses such as Prada, Valentino and Comme des Garçons, and a veriety of celebrity fragrances such as Shakira or Antonio Banderas among others. I will introduce the brands of the group in a second time of this part. Puig has an international presence since the products of the company are sold in more than 140 countries. The identity of Puig is defined by three key values that are part of the motto of the Spanish group: Passion,…show more content…
The document focuses on the Middle East, making the region known to the world while referencing Chalhoub’s position as an expert on luxury. The group’s ambition is to bring value to its customers through an unparalleled experience that they would not find anywhere else. To that end, it is focused on developing new ways of offering a personalized service – a necessity in today’s evolving market. There has been a shift from a customer focused on price two decades ago, to a consumer now looking for choice. “Dubai will remain the retail heart of the Gulf countries, yet gradually the other emirates are rising,” says Chalhoub. “ The Chalhoub Group has placed education at the heart of its corporate social responsibility (CSR) strategy. The group aims to empower the youth living in the Arab world by supporting academic institutes in the Middle East and
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