Essay On Senior Citizens

doctor, then what are they to do? They can not just sit at home and

This essay aims to represent an argument between two view points: to remain in their own homes with ongoing support from families and the health system or going to residential aged care of elderly in Australia. Especially, it deals with the issue of increasing ageing population in Australia includes statistical information highlighting some causes and telltales. The context presented is economic and social. It also looks at the effects that increasing of the ageing population has on society, the individual and the Australian economy.

The potential consumer target markets fall into two categories; the segments will be referred to as “Suburban Select” and “Young & Active”.

Identifying the target market: the business’s target market is 50-65 year old females, however this is not appropriate anymore for the current demographic characteristic of the area the business is in. The business’s market segment must be encompassing of younger females as well. The business will include clothing that is suitable for females from the age of 20 all the way to 65. The business is known for selling clothing that is targeted at older women; hence it is essential that the business’s original clothing range is not completely abandoned. An expanded range which caters for women of all ages is more appropriate for the

For a number of the challenges associated with aging, consumers can find a helpful ally in the many manufacturers and product designers who are catering to "niche markets" (gearing their products specifically to address age-related needs) and enhancing their traditional products targeted to seniors and older boomers.

The first hurdle for online marketers targeting boomers is the disparity in age that can exist within the group. This has led many marketers to divide the group into two distinct segments: older boomers (those born between 1946 and 1954) and

The advantages of young adults ages from 15 to 25 is that they have some or full independence when spending money, and have disposable income from summer job or part-time or full-time job, they also have desire for social interaction and handing out to ice cream store could be one of the social activities (Exhibit 6 –Demographic Analysis). However, the disadvantage of this group is that they are hard to attract and they are more appeal to lower price products because they do not earn a lot of money while in school. One of the biggest disadvantages of this group is that it contains only 8% of the population in Oakville and 13.87% in Vaughan. Young adults are not a big market for the company to generate revenue goal.

Customers are difficult to attract. Their attention is derived through content marketing and guiding them through cycles of emails, hoping that they’ll commit to a product. It’s even harder when you’re trying to market a product to so many different demographics – a Baby Boomer who is unfamiliar with digital marketing will react differently to a Facebook ad than a College Student who is well-versed in the digital marketing world. Millennials know when a brand is targeting them online. How do you target all of the demographics effectively? Who is most likely to shop in a store or who responds best to a telephone call or an email?

Vulnerability in the older population can be thought of as someone that may develop factors that, without intervention, can be at risk for declining health, both mentally and physically. Frailty is described as becoming physically weak or in the state of being frail. As we age, our bodies become frail, which can cause various health issues. The purpose of this post is to offer my opinion about the elderly population and whether I agree that they should be categorized as vulnerable. I will give a few examples of what might put this population at risk and a suggestion to help reduce or eliminate some of these risks.

I would recommend we use this age group as a starting point to gather more information and determine what motivates them to purchase items. This information can be used to help determine how and when items should be marketed according to age and income levels. I would recommend that a strategy is developed that targets the 25 to 35-year-old age groups. This age group had a low amount of purchases during this time frame. For this age group, I would recommend a strategy that advertise on social media sites and possibly have a popular young star become a sponsor of the product. Another age group with low sales is the 65 to 77-year group. This group has the least amount of sales and depending on the product a combination of television and radio ads may persuade these buyers to purchase

This targets and accommodates a specific age and an emerging group with plenty of disposable income, the baby-boomers. More and more baby-boomers are joining the “elderly” population by retiring and collecting social security, and by mid 21st century 27% will be 60 and older. Retirees do not just sit on their money, they spend are consumers! We will see in increase of consumerism simply from a numerical standpoint since there are so many of them. Age-related design works if there is an adequate market for it, so pretty much the larger the market, the larger chance of making money. Therefore the baby-boomers would be the superlative target for age-related design. However, age-related design demands attention to detail and requires understanding the individual needs of the targeted consumers. A foundation that would help would be empathetic modeling. This method places the designer in the shoes of the consumer, allowing him or her to understand the feelings, aspirations and fears of said target. Thoroughly examining the individual’s needs, will lead to superior real world performance. Another vital aspect of designing for the older population is to know the demographic. Knowing the consumer’s status, such as if they are independent, dependent, wealthy or healthy helps in deciding quality, functionality and price of the product. However, an area to avoid would be labeling products as “for the elderly” because your targeted group may not see themselves as elderly or

U.S., due to advances in medication and health care people are living longer than they did before. According to the World Health Organization (WHO) the geriatric age group is defined as anyone over the age of 65 but this is not universal and depending on which country you live in it can be as young as 50 years of age which is the case in Africa (Definition of an older or elderly person, n.d.). It is extremely important for health care workers to encourage a healthy lifestyle in the elderly population and educate them on healthy personal choices because it can reduce frailty and ill-health in the older population which would lead to savings for the health care system and also personal savings for the patient, and also an improved quality of life. Exercise and proper nutritional choices are two very important lifestyle changes that a senior could make that would benefit their total health. Data shows that when patients are given a solid knowledge base about their disease or treatment, the outcome is much more positive (A Guide to Patient Teaching and Education in Nursing, 2012).

Patient L.G. is a 92 year old black female, born and raised in Augusta GA. L.G. is the oldest of 6 children and has an 8th grade education. She had to leave school at an early age to help her parents who were “Field Hands” with her young siblings. L.G. spent most of her youth picking cotton alongside her parents and tending to her younger brothers and sisters and was unable to complete her education. L.G. was a very quick learner and very good with her hands. She always envisioned she would become a teacher but her interest in a career never materialized.

Market Segmentation – How & Why As well as the physical aspect of our store changing we have to look at the market differently. Where it was once possible to take a pile it high sell it cheap approach, to achieve broad appeal to the population we need to cater to the needs of the population. This is achieved by breaking the population into groups and then releasing products and services that meet the needs of these groups. This is known as target marketing. Although we all appreciate the theoretical economies of scale given by mass marketing a single product, there are few products that appeal to everyone.

Most companies today have changed their marketing techniques. Instead of focusing on all potential buyers out in the market, which is called “mass marketing,” they began to implement the use of “target marketing,” which is where companies focus on specific group of consumers that have the highest potential for the company to make a profit. In target marketing, there are four steps that the company must undertake, to design a consumer driven marketing technique. The first two steps involve the company the selecting potential consumers to target on. The first step is called “market segmentation,” and the second step is called “market targeting.” The last two steps involve the company deciding on how to create specific products for their