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Essay On Social Media Audit

Decent Essays
For my social media audit, I have decided to do it on the company AMC Theaters since it is one of my favorite places to go to. The company’s website is https://www.amctheatres.com/. I found this company’s website by googling it on Google Chrome. Based on the opening menu, the website is targeting fans of superhero movies since it features a large image of Spider-Man. There is a slide show in the main menu that features the most recent movies coming out and promotion to become a “AMC Stubs Member”. The website is pushing the viewers to buy tickets for the four biggest summer blockbusters which are Spider-Man: Homecoming, Despicable Me 3, War for the Planet of the Apes, and Dunkirk. It also encourages the viewers of this website to become a…show more content…
Each of their social media accounts (excluding YouTube) feature the identical items. They all show movie posters and trailers, fan art, upcoming movie release dates, memorabilia from popular movies, and interviews with actors and filmmakers. It appears that the company itself operates AMC Theaters social media accounts. Their YouTube channel shows movie trailers, reviews, film news, and exclusive interviews. Each of their social media account is meant to encourage the general public to go to the theaters and become subscribers to their AMC Stubs Members. On AMC Theaters Facebook page, they state that their mission is “Since opening our doors in 1920, AMC Theatres has been dedicated to delivering the most entertaining movie-going experience in the world.” Their Facebook page has over six million likes and about 28.5 million people have visited their Facebook page. As mentioned earlier, this firm mainly uses their Facebook to show movie posters and trailers, fan art, upcoming movie release dates, memorabilia from popular movie, and interviews with actors and filmmakers. Often times, AMC Theaters will post on Facebook images of films that are currently out and provide links to their website to view showing or buy tickets for that movie. Each of their Facebook post will typically have around tens of thousands of likes along with over a thousand comments. This company also includes a way for people to access their Instagram page from Facebook. With their Facebook account,
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