Essay On Social Media

Interest: I think direct mail is the best media to get people’s attention. Through direct mail I can easily send pictures of new and designer products and special offers to make interesting for people to buy.

I expect to achieve new customers to my restaurant. Through the use of Facebook, Word of mouth is expanded and accelerated, generating a new group of people to come to Canal Park Brewery.

Recently Pizza Hut announced to the public the ‘Virtual Waiter’ technology. This online ordering is designed to enhance customer experience. The “virtual waiter” technology gather data from millions of online orders and suggests menu items that best match customers’ orders. Recent statistics show that online ordering is definitely heating up (Pizzahut.com, 2008). This is a good example of how marketing can make a company successful. Earlier this year, Pizza Hut introduced Total Mobil Access, making the chain the first nationwide to offer ordering via both text messages and mobile web. Thousands of customers have learned it just takes a couple of clicks of your keypad to place your favorite order when you are on the go (Pizzahut.com, 2008).

Social networking on sites like Facebook, Twitter and Instagram provides a forum where your customers can interact with your brand. Instagram provides a convenient app for posting photos and videos of your restaurant and its food, and you can get a lot of promotional headway if you post high-quality material that 's interesting, relevant and timely. Restaurants can ask customers to help them name new menu items, host photo contests and challenges and share Instagram photos in other social outlets and Internet sites. Other promotional possibilities include providing videos on how to cook, demonstrating preparation techniques for popular restaurant dishes and revealing behind-the-scenes drama and action in your restaurant.

Woo had an impressive following of repeat customers by being active in regards to social media engagement. By building engagement, Woo managed to create a good relationship with a repeat clientele. In fact, he estimated that 70% of his business comes from a dedicated 30% repeat customer segment. Woo was heavily invested in his social media streams, considering that he did not advertise on social media but had been engaging with prospective users by sharing relevant content and building a network organically over the course of a whole year when the restaurant concept was being developed. That is demonstrated by his Twitter following reaching 1,000 followers prior to opening.

Bombarded with email from friends, family, and co-workers, the last thing you think a customer would want is a message from your business. In fact, they do. The Data & Marketing Association reports that “almost 50% of consumers prefer to hear weekly from companies sending promotional emails.”

They said to the owner of this restaurant, that their app will never change something for him just this will allow customers to have an information. They gave the opportunity to the owner of this restaurant to do some advertise by a new way of communication which is

If compared to standard email, direct email marketing produces higher response rate and higher average order value for e-commerce businesses.[9]

Email marketing has a lot of advantages. It is sent directly to only the intended recipients. It is also about the most cost effective marketing techniques. Besides, you can be able to track who received the mail and who didn’t.

One incredible approach to expand the accomplishment of your electronic mail publicizing and promoting efforts is to give your customers choices. Give the supporter a chance to direct how frequently they might want to get messages out of your business undertaking, how a great deal private records they give up to you, and what number of messages they would love from you in a given timeframe. Having the capacity to control their appreciate will make them additional agreeable alongside your logo and your messages.

Social media marketing is a term that defines marketing that is done via social networks, such as online communities, networks, blogs and many other marketing tools to raise awareness amongst their potential clients. These sites are used to publicize, make sales, create connections between the business and

Gone are the days when undertaking needed to convey flyers to mass markets or have them put on vehicles in parking garages and want for the top notch. Email promoting enables gatherings to accomplish their set up customers and people who could for all intents and purposes be keen on their stock. This pamphlet can enable you to expand an email publicizing promoting effort that will enable you to achieve your objective.

It was a promotional campaign to increase visibility and sales. To attract customers and to gain their trust.

Set up some expectations for your recipients when they sign up for your email campaign. Once they sign up, they should receive an immediate confirmation email that highlights what they can receive from signing up. This can help you build great customers relationships and help you avoid complaints from the recipients not being aware of what they were receiving.

The restaurants are one of those professional fields that have taken advantage of advances in technology and new trends to be at the forefront of social media. In fact, according to results of a survey conducted by Carayannis (2011), besides the retail sector, restaurants are among the most active in this type of media. The growth of the internet and the high activity of its users, the network has become the main battlefield of this business. According to a study by Carayannis (2013), in 2012 over 1.3 million online restaurant reservations were made, generating a turnover of more than 24 million Euros to the catering sector.