Essay On Social Media Marketing

We understand the importance of technology and social media in the operations of business and how technology can be an aid in our business operations. We plan on focusing our attention on sites like Facebook, Instagram, and other social media outlets to advertise our business which will provide the customer with daily information on specials as well as access to coupon programs we provide. Using social media will provide an outlet for our customers to provide reviews and feedback on our business. Many people feel that bad reviews can hurt a business; we feel that bad reviews provide an opportunity for us to make a new friend and change a process which may harm our business with future guests. Two brothers would also like to develop a smartphone application for iOS and Android which we find is also lacking with many businesses in the Wenatchee valley. This application will also provide instant access to our business as well as letting us track our market. As far as marketing outside of social media we plan to brand our image using items like car clings, bumper stickers, clothing, and sponsorship of local

In today's society, social media rules the world and is one of the easiest marketing strategies for younger customers. As stated in The Shallows, when people are interrupted from social media communication they feel out of the loop. "We want to be interrupted, because each interruption brings us a valuable piece of information. To turn off these alerts is to risk feeling out of touch, or even socially isolated," (Carr). I will utilize the societies weakness to my advantage. By using marketing strategies like offering free items from a company if they follow a link through a social media application like Instagram or Facebook. Customers will feel socially isolated if all of their friends received a free item because they were on social media. This marketing strategy would be one of the least expensive types and reaches one of the largest networks of people. Using my skills in statistics I can analyze which social media application gets the most feedback and tell a company which application to put more money into advertising. This not only makes the customers maintain their feeling of being in the loop but increases the company's sales and potentially lowering their advertisement

The next step is developing a comprehensive social media strategy, which should include Twitter, LinkedIn, Facebook, Instagram, Pinterest and Google+ along with content sharing sites like StumbleUpon and Reddit.

Do not lose touch with key social media supporters; do so by consistently updating each account on regular basis with content relevant to the project.

The success of the strategy would be amplified if Tweeter educates its customers better about APP since according to the survey, exhibit 14, in the case a large percentage of people are unaware of or have misconceptions about APP thus making it less effective.

Build relationships. One of the important aspects of Social Media is building relationships with followers, important groups and influencers. We recommend creating a list of target press, analysts, customer groups, industry groups, partners and other influencers. One of the key goals is to start conversations and create/nurture interest in your skills and services. This is a key area where we recommend some additional strategies. While social media can generate some B2B leads, its strongest potential lies in helping to nurture leads and move them down the funnel.

The tendency for businesses new to social media is to jump on any popular platform. This approach is not an efficient use of your time and money in the long run.

Social media and online messaging has become increasingly popular and as a result people will gravitate towards a new social media app.

I would recommend for you to set aside a day or a time block during the week for you to work on scheduling your social media posts. Stick to this plan no matter what. It sounds like a simple task to complete, but many small business owners often lose sight of their social media efforts. Then their social media campaigns begin to suffer because they aren’t thought out and planned. Scheduling your social media ahead of time will allow you the

The idea of leadership and what qualifies some individuals as leaders is often shadowed by the harrowing misconceptions of its false reality. Yet, these misconceptions are taught and suggested so often in society that we all have come to believe them… Leaders are born; Leaders are charismatic; Leaders don’t work, they delegate; Leadership is an ability only given to a few; Leadership is about power, prestige, and status… Those are just a few of the many.

The best way to gain a social media audience is to be persistent, authentic and helpful. Storytelling acts as a critical way to captivate and gain attention online. Video content works well to share stories through a way that most users engage with online. Getting creative with the copy of a post can differentiate an organization form the rest of the field. The Key to good content is to be “concise, tell a story, discuss needs, state urgency, show effects.” A consistent tone for an organization will help post be more consistent and raise engagement if done properly. The types of posts and how they are presented make a page successful or unsuccessful. Content calendars can help social media managers more effectively plan for upcoming events and make posting easier as a whole. The consistency gained through this schedule also helps raise engagement on a

Social Media Management: Hootsuite – Not only does it allow you to consolidate all your social media platforms to manage them in one place, but you can schedule posts well in advance.

After that, you should try to get as many followers as possible. That way, your followers begin to build a relationship with your brand gradually. However, you should always post fresh informational stuffs regularly to retain your followers and even get more. The more interesting or informational your posts are, the more they will be shared.

I utilize Buffer App to send general tips out to my supporters on composing, content promoting and online networking. For a financier customer, I may tweet budgetary/investment funds tips. See yourself as a distributer and guarantee you put spotless, helpful, quality data out there.

If you are using a social media platform to market your brand, you need to dedicate a good time on each social platform to manage your business profile. You need to post relevant texts and images on these platforms on a regular basis. You will also have to be available to answer the queries of your fans and followers on social