Essay On Social Media Marketing

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

It is interesting how social media today is influencing the marketing role of many companies and how it’s playing a big role in their success. The more the company advertises on social media, the

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

| First, marketers must realize that they often do not control the content on social media sites. Second, the ability to share experiences quickly and with such large number of people amplifies the impact of word of mouth in a way that can eventually affect a company's bottom line. Third, social media allow marketers to listen. It is no longer one way communication. Marketers now can actually have conversation with customers and get feedbacks. Fourth, social media also provide more sophisticated methods of measuring how marketers meet and interact with consumers than

Every social network have their own functionality or tools that allows a business to promote its identity and services. We need to understand that the development of the social media was primarily targeted to the casual internet users who are very much inclined in today’s technology and services such as creating information, content and other types of media such as text, photos and videos. As day goes by, developers are very much keen to enhance the experience of the social media, they were able to apply on how can a businesses to take advantage of the tools and functionality of a social media to the potential

Social Media today is present everywhere and Brand pages on sites like Facebook, Google+, YouTube and Twitter have gotten popular around the world. Concept of marketing has changed with the customer engagement on these platforms.

Social media is a great asset for businesses to use to help grow the American economy. Everyone's lives run much more effectively and smoothly when the economy is thriving, and the economy can no thrive without businesses booming. A great way for the business word to stay in the up and up is by using the media. Businesses can reach out to there clienttell to advertise a product with these sites (social media in business). Staying in touch with the people is the only way to hear their thoughts and concerns The business can grow when they are able to reach out to either existing clients, or catch the attention of a new base of clientele. With an ever changing economy it is crucial that businesses stay on top of what is trending in the markets.

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

As a result, many business organizations which are already exixting as well as startups are capitalizing heavily on social media in the establishment of market segments and growing their businesses. Social media has also transformed business communication in corporate practices with feedback being real time thereby enhancing handling consumer needs.

Nowadays, social media hold a place alongside broadcast and print as a major, essential brand’s product and service channel for your businesses. As such, nowadays social media should be held to the same standards as those marketing channels that contribute a lot more to your bottom line

In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in

The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.

Singla and Durga’s (2015) research proposes an explanation for the competitive advantage by using social media in business marketing. The article presents the benefits of internal and external use of social media within an organization. These values include processes of the value chain, and the influence on sales and marketing (Singla and Durga, 2015) . Incorporating social media can contribute to the overall success of a company by providing a unique approach highly targeted marketing (Assaad and Gomez, 2011). Individuals use social media platforms to obtain information about a given business, due to the frequency and timely information that is offered by the business social media sites. Businesses have the opportunity to post about the latest products, services, or upcoming events so their publics can stay up-to-date (Ozya and Edwin, 2015). Social media provides marketers and retailers with a convenient and accessible way to reach consumers and allows consumers to purchase more through the internet

Of course, marketing is one of the biggest aspects a company or business needs to have in order to thrive. When marketing good or service marketers should consider advertising on social media, due to, “86 percent of Americans use the Internet and 73 percent of Americans use at least one social networking site, with 42 percent using multiple social networking sites (Solomon, Marshall, & Stuart, 2016)”. Over a billion people alone use Facebook everyday (Solomon et al., 2016). According to the New York Times, the average user spends about 50 minutes to an hour on Facebook a day (Stewart, 2016). This time provides users with the ability to see and view advertisements. Other social media marketing platforms are Instagram, Twitter, Pinterest, LinkedIn, and YouTube just to name a few. All of these networking medias allows business owners and marketers a better way of advertising to their existing and potentially new customers. In the same fashion, marketers need to understand how to use social media and digital analytics to appeal more effective to their customers.

In today’s day and age, many businesses have made use of social media to market their products and brands. Although nearly all of these organizations share a common goal of gaining publicity, the strategies they use to attain that goal varies on different and even on the same social media platforms. In order to gain attention on Facebook, the most popular social media website, companies have to utilize multiple approaches to maximize their yield from such marketing investments. On Facebook, companies have set up third-party applications to enable fans to participate in competitions to win rewards. Snapchat, Google+, and Instagram have also been used by along with Facebook to encourage the participation of customers in spreading the word about certain promotions. Moreover, community service events and the allocation of beneficial intellectual ideas that can both help the world move forward have also been made possible by social media websites such as Instagram and LinkedIn.