Essay On Taj Hotel

After 15 years has passed, the general manager decided to retire and decided to sell this magnificent place to a large American hotel chain that was somewhat similar to what they have experience with their hotel thus far. The new American chain hotel decided to keep all 700 employees and promoted a few people in different positions. One of the spots filled was an American man named John Becker. He was promoted to general manager over this hotel because of his prior experiences. The hotels that John previously worked at was underprivileged, and in horrible shape when John took over. Then later he made it a successful hotel.

This sector works closely next to some other sectors within the hospitality industry. People frequently enter this moving sector from the fast food (quick service) outlets, restaurants, bars, cafes, pubs, catering or food services. Hotels were always major providers of food services, entertainment (business and conference services), leisure and sporting. (Cooper and Shepherd, 1998)

They've asked me to choose about two kinds of businesses and I have to choose one product of each of the firms. After I’ve done that I should describe the marketing techniques that they use to promote they're product.

the Strayer Library, select one (1) hospitality industry type such as fast-food restaurants, luxury hotels,

In this section, I will give a detailed explanation of the marketing mix and why it is used in businesses. I will be giving a detailed analysis’ of the Product, Pricing, Place and Promotions. This section is based on about how I found my target market and then fulfilling their wants and needs.

The scope of the hospitality industry refers to the range of businesses that provide services and facilities. The hospitality economy is one of the country’s key industries with huge growth prospects in jobs. In employment terms, restaurant are easily the largest sector, closely followed by a pubs, bars and club with the hotel sector growing more slowly, and the contract food service sector holding steady .

Explain what is marketing and why is marketing is so important to organizations and businesses. What is the aim of marketing? Why do business rivalries exist? What is the objective of your assignment?

In your role as a Marketing Assistant your Manager has asked you to look at the marketing activities of Uxbridge College and another organisation. You have been asked to complete a table like the one below that describes how marketing techniques are used to market products in each of the organisations. You need to focus your research and analysis on one product or service (e.g. educational course) from each company;

In the Marketing analysis part , first things , we need to know What is Marketing ?

Hospitality Industry is broad and diverse; organizations within it share some things in common. One is the need for staff members with a variety of knowledge, skills and experience to produce the products and services that are needed or desired by consumers. Each job has specific requirements. Anyone who is capable of meeting those requirements become effective in job performance. These

The nature of the organization that I had interviewed is hospitality industry. The hotel started its operation in July 1990. The mission of the hotel is excellence in service. The hotel hopes to achieve certain objectives and goal which is courteous to the guests, productivity of the staff, staff welfare and provide guests with excellent service.

1).The relationship between Hospitality and Tourism: Tourism and hospitality go hand in hand, the hospitality industry offer services like accommodation, transportation, food and beverage, recreation and leisure. Tourism is the activity by the tourists where they engage in travelling to destinations where they want to experience recreational and leisure activities and most of the time avails of accommodation, food and beverage. The hospitality industry is the supplier of the services for tourism. The meaning of hospitality is providing a safe and enjoyable environment for patrons. It also means responsibly serving liquor, to ensure that patrons do not become unduly intoxicated and subsequently a problem for management, staff and the

Hospitality and tourism two topics but one objective, if you think travel as automobile body the tourism will be the engine. So this relation between them, Travel has started over thousands of years ago. From the ice age to the civilized age it is the traveling that brings people so far. Traveling was the mean of enjoyment, survival and knowledge. And now it is the part of marketing. Tourism and hospitality has in turn is the product of marketing. but In the past people learn through traveling. But tourism has become the recent format of traveling. When the travel becomes enjoyment and connected to business it becomes the tourism. And this is how it runs. But for the tourism to develop into current format the thing that is most important is government. It is the government that put regulation on the tourism and promotes it for its betterment. And they have a reason

The globalisation processes conduce to the blurring of boundaries between nations. The modern life let us feel ourselves the global citizens, according to the concept of global citizenship. Every year, tourists totalling two times the population of Agra pass through its gates to catch a glimpse of one of the most magnificent and spectacular buildings in the world. Few leave disappointed after seeing this beautiful site.

This study focuses on the key players in the industry of hospitality in India (Taj Hotels, resorts, and Palaces, The Leela palaces, Hotels and Resorts, ITC Hotels). Review