10/90 Rule

Since the dawn of the internet era, websites have been obsessed with one thing over all others: traffic. Every website wants to maximize the number of visitors it gets, and they want that number to keep growing every month. The web traffic matters because it presents opportunities. Many sites rely on advertising to support their online business model, and the advertiser will pay a premium for better exposure. So if we have high traffic, we can charge those advertisers more for the privilege of annoying our visitors. for small businesses and those that want to use their website to drive sales, increased visits mean more chances to generate leads. regardless of our ultimate goals, it’s never a bad thing to have a lot of traffic. In this Assignment, we will discuss the Google analytics and How google analytics will help us to understand the website matrices or customer behavior in order to develop our website.

First, Web analytics can offer organizations some assistance with tracking information of the visitors to the site. The visitors can be from any part of the world, subsequently, Web analytics gives an organization the potential profitable data. It likewise gives present, verifiable perspective of business operations. When companies can find where visitors are found, they can better focus on those zones. It is advisable to use a geographic channel to make sense of which nations, areas or states produce a larger number of purchases than others. At that point they can utilize this data to make centered promoting effort for particular geographies. They can likewise utilize the data to attempt and make sense of why a few areas don 't convert and consider extraordinary offers, rebates or different incentives to increase deals for those areas."

To overcome all these shortcomings, Avinash Kaushik, who is a specialist in the field of web analytics introduced 10/90 rule in his blog Occam’s razor which was published in 2006. This rule explains that for every $100 investment you make on your business, $10 should be invested in selecting an advanced web analytics tool and $90 should be invested in choosing highly skilled analytic professionals, who can configure and implement the advanced web analytic tools

“Google Analytics enables you to put the pieces together and improve your overall business presence. You can decide

With the evolutions on business patterns and strategy it became necessary tracking for example the daily levels of virtual accesses and sales through Web Analytics.

Picking the right analytics tool for a website can be a difficult, time-consuming and an expensive business. Choosing a suitable web analytics tool usually depends on the degree of interaction that a business has with its customers based on their determined businesses strategy. For companies such as Amazon that internet is the main platform to communicate with its customers a strong and reliable web analytics tool is vital. It is not surprising that such a big firm would use an internal comprehensive web analytics tool of its own. On the other hand, for small businesses that are not interacting with their customers solely through the internet or not selling their products online a less sophisticated web analytics tool would be enough.

Web analytics is the study of the impact of a website on its users. Ecommerce companies and other website publishers often use Web analytics software is to measure how many people visited their site, how many of those visitors were unique visitors, how they came to the site (i.e., if they followed a link to get to the site or came there directly), what keywords they searched with on the site 's search engine, how long they stayed on a given page or on the entire site and what links they clicked on and when they left the site. Web analytics software is used to check whether the site pages are working properly or not.

In this case study, we are defining a scenario as a client where Trade Me which is New Zealand’s giant and how online auction & transaction is improvised by using Web Analytics. Clients site usability and experience is enhance by applying the science and Web analytics methodology. It is a science in light of the fact that it utilizes statistics, data mining systems, and a methodological process. Online marketing deals with huge web investigation for the validation and verification purpose that reduces cybercrime, hence Web Analytics Maturity Model makes it more precise, straightforward and accomplished to define variables that can be implemented in online transactions. While we focus on the certifiable state of Trade Me business for the majority of the part, the future will totally regard the benefits of the business investigation & system streamlining that are outside the area of web advancing.

In 2012, the American Cancer Society utilized web analytics to understand how visitors interacted with their site. The American Cancer Society used visitor data to isolate individuals into three segments: information seekers, event participants and donors. Analytics allowed the American Cancer society to determine if:

How Google analytics can help a small company utilize their web data to increase and target sales to a particular region.

Guess work is eliminated; you no longer have to presume what will work on the website [7].

Some people execrate by the axiom that one gets what they pay for. Of course, to a certain extent that is true. But, with so much competition in the web analytics market and availability of various analytics tools at different prices, it is difficult to choose the right tool for the website. However, several studies have pointed out that even though all fortune 500 companies have a prodigious investment in web analytics tools, they still scuffle to make successful business decisions. The most important thing to remember is that while choosing the right tool is vital, far more important are the people who extract the key insight from the data obtained with the help of these tools. Therefore, a business needs a proper balance of technology

In this electronic and online world nowadays everything is online. This all had grown bigger in last few years. Because if we go back before 20 to 25 years, there was not any website. And now you look to any business, there is no business without having online websites. So there came a need of something which would not only help to develop but also maintain the website. And the field which do both of the thing is called as web analytics.

Generally small business which is based on web uses analytical tools to analyze their business and their web site based on the metrics derived from the analytic tools. There will be lot of data which is obtained from the analytic tools which most of the time the web site developers don’t make right insights with the data obtained from the analytic tools. 80% of the web based business does not use their analytics data; they don’t even track important factors like conversion rates and purchases.

In a real store, sellers can interact with customers and watch their behavior and habits. Sellers can identify what buyers want and what they do not want. However, in an online-based business, sellers cannot ensure what their customers want or do not want, what are their habits and behavior. Thus, to simulate real world stores, online sellers should find a tool that tracks their customers’ habits and behavior in the marketplace. This tool helps sellers to define their weaknesses and strengths. Therefore, web analytics emerges to cover these aspects and enriches sellers’ appetite. Web analytics helps sellers to collect and analyze data that related to customers’ behavior in websites. One of the top famous analytics tools is google analytics that is widely utilized in many, if not all, of commercial websites. The collected data aids sellers to offer better services and products to meet customers’ demands. Also, the collected data helps sellers to focus on increasing sales volume while maintaining low operating costs. Thence, sellers should realize how google analytics works to achieve their targeted aims.