This is the 99th email in my series of Monday morning emails. In five more weeks, it will be two years since you started reading my weekly emails.
How many marketing systems have you put into place during the past two years? Has your income increased by at least 30% during each of those years? If your answers to these questions are unsatisfactory, then you’re probably the type of person who would rather read and gather facts than act on what you know you should be doing.
So what would have to happen for you to move forward in accomplishing the things you know you should be doing?
Do you remember when you first started practicing law? You didn’t know what you were doing and everyone around you knew that you didn’t know what you were doing.
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I’m going to share an extremely powerful secret with you that will explain how to overcome all the obstacles, emotions, and fears that are currently holding you back from putting new marketing systems into place.
The first task you need to perform is to set aside the time to figure out what marketing system you’re going to implement during the next 60 days. Then you need to approach the project with the attitude that you’re not going to get it right until you implement the third version of the marketing system.
If you adopt this attitude, you will admit to yourself that the first two versions of the system will probably fail. You know from past experience that most of the time, the first time you try anything new, you usually don’t get it right. So you’re giving yourself permission to make mistakes and even fail on the first two versions of your new marketing system.
Because you know you probably won’t get it right until you get to the third version, you won’t get discouraged if you screw up the first two versions. When things don’t initially work out the way you thought they would, you’ll learn from your mistakes and figure out what needs to be done to get everything right.
The first two versions are for learning and figuring out what the final version of your marketing system is going
In summary, marketing is very important for a business to achieve success. Many businesses have a difficult time in this area. With the stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As businesses all over the world enter into a gigantic marketplace, every business owner is faced with convoluted market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. In every product sold and in every service provided, patience and hard work should take precedence to ensure quality. Products and services should be marketed honestly, planning should not be done with evil
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