Essay on Marketing Strategies

970 Words4 Pages

Content: The decision content includes market opportunity analysis, brand development, advertising, pricing and basic sales force management decisions. It also includes a simplified profit analysis.

Decisions by Quarter

Quarter 1: Setup your company, evaluate market opportunities and prepare for test market.
• Determine desired image of company - Designate a company name
• Analyze market opportunities—evaluate segments, geographic markets, and potential competition - Evaluate market survey results in End User Profile
• Establish corporate goals and
…show more content…
Careers in Advertising 3. Careers in Brand Management 4. Careers in Market Research 5. Careers in Public Relations

Overview of Careers in Marketing

There are many options to careers in marketing, but how do you know which one is right for you? Marketing can be defined as being the intermediary function between product development and sales. Think of it as the storehouse for such things as advertising, public relations, media planning, sales strategy, and more. It 's the marketing professionals job to create, manage, and enhance brands.

• Breaking Into the Career Field of Marketing
• Marketing vs. Advertising: What 's the Difference?
• How Do You Know if a Marketing Career is Right for You?


Careers in Advertising

In Advertising you will work with all aspects of marketing from strategy to concept to the execution of the strategy. You will find that most jobs on the business side of advertising include Account Management, Account Planners, and Media Buyers.

• Advertising Manager
• Advertising Sales Director
• Account Executive
• Account Coordinator
• Media Director
• Media Coordinator
• Media Buyer

Careers in Brand Management

Brand management is the career track you hear about most often. It is the key function in the consumer products industry. Brand managers are often likened to small business owners because they assume responsibility for a brand or brand family. They are always focused on the big picture.

More about Essay on Marketing Strategies

Get Access