Essence Magazine Marketing Analysis

Paint-Pen, Inc. is a company that manufactures and distributes liquid paint dispensed in ball-point tubes. The product is sold under the registered trademarks “Paint-Pen” and “Liquid Embroidery”. Aside from bearing the Good Housekeeping Seal of Approval (awarded in 1973), Paint-Pen distributes its products under the home party plan with exclusive franchise agreements with its distributors.

The definition of true beauty continues to evolve as generations pass and new ones emerge. Ulta Beauty, a popular cosmetic store, sells products with the aim to make women feel confident in their skin. Their use of advertisements helps spread the word about new, improved product lines and reach out to potential buyers. Selling makeup is the obvious goal of a cosmetic store, but the kind of consumers they attract and how varies between different franchises. When a company displays their products in one shot instead of in a commercial, the task of conveying the message becomes harder. Ulta Beauty persuades women to purchase their products by pointing out buyers’ insecurities while still appearing to promote empowering feminist values.

The white coat is the first step in the application process. Then, when this dries, the technician will apply a coat of pink acrylic. Yet, they will only apply this to the nail bed, and the white tip remains exposed.

The target audience is both males and females in their late teens to mid twenties. This company gets the male side of the equation by getting their attention and interest drawn to an attractive woman scantly clad

The ad for Sally Hansen Insta-Dri Fast Dry Nail Color caught my eye because it uses an intriguing analogous color scheme, of magenta and deep purple. The ad shows a female’s hand with nails that have shiny flashy fuchsia polish and she seems to be buckling her shoe. She has on a flirty peep-toe purple heel and has uptempo purple nail polish on her toenails. The ad captives the reader with its catch line of “Nail Color Newsflash. One Stroke. One Coat. Done.” This slogan explains that with one stroke of the brush that one will have full coverage of the nail polish on your nail. The ad also says that one coat, which means that with one coat ones nail with be fully covered with nail polish. The ad also gives in more details of the advantages of the Nail Color, such as the one-stroke application, one-coat coverage, and that it dries in just 60 seconds. The ad shows the twenty- four shades of nail colors for this brand. This is one of the many products made by Sally Hansen.

Our group decided the pen was Vis-a-Vis wet erase marker for multiple reasons. This first reason was that the colors appeared very similar, as most other pens appeared very dark with shades of blue on the TLC, while Vis-a-Vis and the unknown marker were lighter and had shades of yellow and light blue. Our unknown pen

Most rival products in the market lack variety and this makes the product stand out in the market. The product will also be available in unique packaging that will make it very attractive. The packaging will also be in different quantities in the market. The advertisement will also aim at insisting the fact that the price of our product is affordable to our target

This super-detailed fourth of This summer nail art in one Nail to Rule All Of Them now is easier of computer appears. Red-colored and blue glitter polish, a whitened base coat, along with a whitened nail art pen are what is needed to snag this sparkling look. Adding some star-formed nail peel off stickers closes the offer! This drip design by Spellbound Nails is really a funky undertake flag-inspired nails. Begin with a deep blue base along with a glitter topcoat. Then freehand-fresh paint the whitened and red-colored stripes utilizing a nail art

Upon a quick glance, the advertisement published in 2015 by Borgata Hotel Casino and Spa appears to be abundant in color, joyful and fairytale-like; at least when I first saw it a year ago. However, after reading about the different variations of objectification in advertisements I no longer see the ad as an innocent take on fairytales. Advertisements are meant to be geared to a public, or a specific public, in order to sell a product. Still, some ads showcase women as the product or at least a way to get people to purchase the product. Although any gender, culture, religion, or group can be victims of objectification in advertisements, women are mainly targeted.

The film includes many exclusive interviews with representatives of some of the world’s most popular brands and brands which have revolutionized marketing. It also features opinions of many well-known advertising

An orange object that lays at the bottom of bags and purses. It helps messy people in their time of need. Mothers around the world use this to make their kids more presentable while out for the day. It is like a pen for easy application and to take it around the town. It is as wide as a dry erase marker but it is not as long.

This P talks about the product as a whole, as what is consumed by the end consumer.

By portraying the secondary message that whoever buys the Be Delicious perfume will stand out among others, DKNY tries to convince consumers to purchase its product. The title of the perfume, Be Delicious, shows that those who buy the perfume will be attractive and those who do not buy the product will only be ordinary. The woman in the advertisement also has a wide gap in her two front teeth. In American society today, perfect teeth are considered to be gapless and straight. This woman was most likely chosen to be in the advertisement because her gap is unique and therefore makes her stand out. The advertisement tries to portray the message that whoever uses the perfume will be as unique as the woman. The name of the product and the woman’s unique physical feature therefore show that this perfume is made for women who would like to stand out among ordinary people. The portrayal of the secondary message that a consumer of the product will be socially distinctive is an effective strategy in convincing viewers to buy the Be Delicious perfume. This is because Americans often try to receive

The advertisement speaks to the reader in a soft, familiar, enticing language as though she (and it is a female) is alone in the room with you. Although the advertisement mentions as an aside that the product is also patented for men, we receive the strong impression that it is the female who has been targeted as prospective market. This is due to the picture used, as well as colors, words, and situation. The colors are mostly lilac consisting of soothing pink, cream and purple all feminine associated colors. The picture is of a seductive woman, vibrant with health, hair falling into eye, bra straps peeking out, who smiles flashing her pearl teach at you, appearing the picture of health.

This ad targets multiple markets, including: all races and religions, as well as people of any age. This is evident because the ad features people