Essentials of Healthcare Marketing Essay

A new field will be needed and a gym at which conditioning and therapy processes can be conducted. In addition, uniforms, equipment, Insurance, and various other needs will be met through two financial allocations, which are private lenders ort investors and government grants along with state contributions from various anonymous businesses. Also, advertisement endeavors will be implemented for local businesses to extend their business in hopes of expanding the sports team.

American Rehabilitation Centers (ARC) is a leading provider of outpatient rehabilitative services. Their strategic goal is to use noninvasive treatments to lower direct costs and reduce recovery time to each patient. The company is looking to expand into sports medicine as it is a rapidly growing field, this case study is to examine two business opportunities to see which would be the better option given their goal. Proposal A is for one single large investment. Proposal B is a staged entry that would take place in two stages.

Superstar Athletics will promote and grow strong professional relationships throughout the local school systems, youth sporting organizations, and within the medical community to not only build up our clientele base, but also be able to provide a collaborative care system if a client needs to be referred out to a trusted source for further medical attention. Referral sources will include but not be limited to local coaches, athletic trainers, parents, and when appropriate pediatricians. As Southshore Rehabilitation and Athletic Performance Center operates under direct access, recommendations may also come from in-house OT’s and PT’s who deem a youth athlete is more appropriate for the wellness/injury prevention program. We will also build a repertoire with neighboring counties and school systems for further referrals for our unique program catering to youth athletes.

For more than a few years, I have not only been passionately curious and more than interested, but even completely intrigued, by the many facets of healthcare in the United States. Little did I know that playing doctor as a young child would be the start of a curiosity that would later become the compelling focus of my educational and scholastic pursuits. Healthcare in today’s world can be provided at a variety of financial and technological levels, which can translate, but does not have to, into different levels of quality along the continuum of healthcare.

The outcomes of the Orthopedics office that is located on 78-15 Middle Village Orthopedic Office Dr. Edward A. Toriello MD, are to provide research and support to expand the knowledge base for the Clinic and to improve patient management. Although, this practice is a Solo Practitioner he has a long term vision to approach all his patients with great quality care. To strive to create a professional atmosphere so that patient will feel comfortable with receiving there services of musculoskeletal care. The age group that he treats are for adults and teens.

The communication and relationship-building domain specifies effective communication which places emphasizes through oral and written presentations to facilitate effective communication efforts. This domain fosters building trusting, collaborative and effective communication with all healthcare disciplines that will contribute to new and innovative strategies that will obtain favorable results (AONE, 2011). Nurse executives utilize this competency domain to influence behaviors, create a culturally diverse environment, engaging staff in decision-making while building credible relationships with staff. Furthermore, predications of future

This can be accomplished through strategic marketing skills. Strengths for this practice include orthopedic surgeons who are dedicated to their field, have the ability to offer diagnostics, surgery, follow up physical therapy in one location, and deliver exceptional patient care. Whereas weaknesses include being a new orthopedic practice in a highly saturated area with a less generous marketing fund than competitors. Potential customers include individuals with orthopedic needs, more specifically, those requiring hip and knee replacements, however other orthopedic patient cases can be evaluated for treatment. Satisfaction and repeat business can be achieved from the proper level of marketing. The current market is strong and has the potential of building a new and continued customer base, however, there are several other competing facilities with much larger marketing budgets that may be able to reach more customers on a broader base.

BioMed Sports Medicine is located near a college campus, it is predicted to receive many clients, due to the large amount of college athlete injuries from varsity sports like Basketball, Baseball, Soccer, Football, Volleyball, Golf, Gymnastics, Water Polo and Track & Field. After looking over the number of clients obtained by BioMed Sports Medicine in the year 2013, and 2014 we have estimated that number of potential clients acquired in the year 2015 will fall between the range of 1,821 and 2,234. These numbers are expected to rise with regards to the upcoming sports seasons. It is estimated that out of 1,821 clients 79% of them will purchase our H.E.A.L products. After reviewing our H.E.A.L sales data obtained by our Kiosk technology we have discovered that

The number of Americans who has health insurance has been declining over the years and the cost of health care has dramatically been on the rise. Most people did not fully understand their coverage and the health system did not give enough choices; instead, employers and providers had full control over plans, cost, preferences, and many other options. While the cost was on the rise, quality of service was either the same or declining. All these factors plus many others have made it imminent for the health care system, especially health care marketing, to evolve to the new trend of health care consumerism. So, what is health care consumerism and what good does it do?

There has been rapid change in technology, more knowledge then ever before and the increased and complex health care demands challenge the nurse 's knowledge, technical competence, interpersonal skills and commitment. Nurses work at each level of the health care system, have varied roles, and are constantly in contact with people. Dealing with this power and responsibility requires nurses to have knowledge and skills.

• Instability of the system itself has the potential of disrupting the care of its patients, and

The hospital should adapt “a best-practice approach” in response to participating in the retail care market (Grube, Cohen, & Clarin, 2014, p.55). This involves obtaining comprehensive strategic and financial analysis of hospital’s current and future position in the market (Grube, Cohen & Clarin, 2014). The hospital must evaluate its ability to compete. Competition from other health clinics and outpatient providers is a 55% concern for financial hospital leaders (ACHE, 2015).

Part A: There has been an indisputable growing trend in consumerism in the healthcare industry. The shift of patient to consumer has begun to take effect. The relationship between patient and consumer are closely related and complicated, “A patient is also a healthcare consumer, but a consumer is not necessarily a patient” (Jayanthi, 2015, para. 2). The definition of patient is arguable, Medicinenet.com varyingly defines a patient as a person requiring medical care, receiving treatment, under a physician’s care, waiting for treatment and care, a person receiving care by a licensed professional (2016). A consumer’s role as described by Thomas in the rise of product differentiation and consumerism, had to be introduced and educated of a good and service, have awareness of purchase opportunities, and standardization of goods and service where the consumer was to be persuaded to choose one or the other (2015, p3). Margolis is quoted, “Patients…receive care, while consumers make choices” (In Jayanthi, 2015, para. 4)

In contrast to hospital A, the results reveal that the only guide that some of its questions have not been implemented in hospital B is Patient Identification. There is only one recommended practice in this guide that has not been implemented. Some of the recommended practices in the following guides have been partially implemented in hospital B: Clinician Communication,

It provides a tool for assigning clinical competence correlating to patient acuity which effects staffing levels. Benner has established the correlation between the expert nurses and quality outcomes, which is related to adequate staffing levels as measured by nurse sensitive indicators. clinical judgment and critical thinking skills need to be gained and employed by nurses for safe patient care but when there are inadequate staffing levels, the skill mix is not equal and therefore, quality patient care is sacrificed and delivery of care becomes task-oriented instead of tailored to meet patient needs. Benneer’s theory can be used to guide patient care to produce optimal outcomes by developing core competencies and fostering a practical learning environment by ensuring adequate staffing levels. Brenner theorizes that as nurses gain expertise a more holistic approach to care is taken which cannot be made with inadequate staffing levels which pose time constraints.(McEwen & Wills,