Essentials of Marketing: a Marketing Strategy Planning

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Chapter 03
Evaluating Opportunities in the Changing Marketing Environment

True / False Questions

1. The marketing manager can control the variables in the marketing environment.
True False

2. Company objectives should shape the direction and operation of the whole business.
True False

3. Earning a profit probably should be one of the objectives of a firm, but it should not be the only one.
True False

4. A mission statement sets out the organization 's basic purpose for being.
True False

5. A mission statement can help a manager decide which opportunities to pursue and which to screen out.
True False

6. A mission statement sets out the strengths and weaknesses of
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Technical skills and equipment affect how an economy 's resources are converted to output.
True False

31. Interest rates usually decrease during periods of inflation.
True False

32. Compared to some countries in Latin America, the rate of inflation in the U.S. is low.
True False

33. Technology is the application of science to convert an economy 's resources to output.
True False

34. Technology affects marketing through new products and new processes.
True False

35. Technological advances like the World Wide Web and the Internet are leading to big advances in business.
True False

36. Changes in technology can have major impacts on marketing strategy planning.
True False

37. Technology provides new opportunities and new challenges for marketers.
True False

38. Placing the interests of individual consumers before the interests of business is nationalism.
True False

39. Nationalism--or the emphasis on a country 's interests before anything else--may affect the work of some marketing managers.
True False

40. Regional groupings of nations outside the United States have little effect on the decisions of marketing managers whose firms are headquartered in the U.S.
True False

41. Strong sentiments of nationalism facilitate growth in importing and exporting.
True False

42. Marketers no longer encounter
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