Esspresso Essay

A recent primary research survey has found that 70% of occasional coffee drinkers view the Mr. Coffee brand as an inferior or budget coffee brewing device that does not make a superior cup of coffee (Appendix, Opinion survey). Brands such as Keurig, Cuisinart, and DeLonghi inspire more thoughts of quality coffee than Mr. Coffee. Other consumers are opting to spend several dollars per cup of coffee at coffee houses such as Starbucks, Caribou Coffee, Dunkin Donuts, and even McDonalds (Appendix, Opinion survey).

My second big decision involved picking which size coffee maker I wanted. I had the choice to either pick a dual capacity or a high capacity coffee maker. The difference in the price between them are $3,000 and $6,000, respectively. The dual capacity

The furniture we chose for our coffee shop was the used furniture which was cheaper for us. Choosing the used furniture proved to be a good choice that in the long run worked for our coffee shop. We also decided that purchasing the high capacity espresso machine would be very convenient for the business. The machine turned out to be a great investment that served Coffee Connection very well.

In celebration of ElleG’s previous successes in the personal electronics market, we have made the decision to hurdle into the market of small appliances. As champions in our current niche, we have been afforded the opportunity to create new concepts with the most innovative technology at our disposal. Coupling our innovations with cutting edge ideas, we have developed a new product to our distinguished line of personal appliances and would like to introduce the new ElleG “ABrew”. A single brew coffee system without the need for individual cups.

If someone claims they are a coffee drinker and go to Starbucks every morning, chances are they do not know much about coffee and they are more likely to get an espresso drink rather than a cup of coffee. Why? Because Starbucks is not known or praised for their coffee like they use to be. Their signature trademark is their latte macchiato’s, caramel frappucino’s, and random coffee themed objects and items that have turned this once original coffee shop, more into an expensive superstore full of gifts and three month old vacuumed sealed beans. Order a medium, excuse me, I mean “grande” coffee, and the barista will look at you as if you just got out of the loony bin. Peet’s Coffee and Tea, a corporate

Also the Sofitel Brisbane is located really close to the Central Station for those who might travel by train.

Also in late October, about two-thirds of U.S. Wal-Mart stores started selling a machine made by Esio Beverage Co that makes both hot and cold drinks called the Esio beverage system. This machine does not use K-Cups but uses its own version called e-packs. The Esio is will be the biggest threat to date for Keurig because the Esio will make good coffee but will be “more than just a coffee machine,”(Geller) said Lyle Myers, the company's president . “We have a system for every member of the family,"( Geller) Myers said. He also discusses that the machine can be used all day and, “not just in the morning” (Geller). The Esio has licensing deals with Kraft Foods Group Inc, Campbell Soup Co and Unilever Plc. Esio's will offer some unique drinks like Maxwell House hazelnut coffee, V8 Splash juices, Diet Brisk iced teas, Country Time Lemonade and Crystal Light drinks.

Company G 's Doppio Caffe Brewing System is the next generation of coffee makers. One side has a single serve brewer for just one cup, the other side has a six cup carafe. It come in eight different colors to match your decor and you can use any kind of coffee you would like. There is also a strength control setting for those in your family that like a bolder coffee. You can also make cocoa and teas with the Doppio Caffe. Consumers in our market are middle class earners that are crunched for time. The Doppio Caffe

Provide a taste blender will offer high quality coffee, cappuccino, tea and frozen cappuccino and coffee at a very reasonable price. All drinks are made with high quality ingredients.

Coffee drinkers love their hot, steamy coffee in the morning just before they get ready to leave for work. When coffee addicts drink their coffee, they love every aspect of the smell, taste and the sound of the coffee maker brewing. Every coffee drinker is excited about seeing Starbucks pop up with a new simple ad. With a coffee colored background with four men icons named Joe and one Cuban man icon named Jose wearing a fedora hat and blowing a long horn. Underneath the picture, Starbucks introduces their new Cuban espresso. Starbucks new Cuban espresso ad is very effective because it uses funny yet simple pictures, coffee lingo to appeal to other coffee drinkers and stereotyping Cuban culture.

The new Latte Macchiato features steamed whole milk that is perfectly fizzy and free-pouring. This creates dense foam, and the beverage is completed by adding a slowly-poured full espresso shot, creating a signature espresso dot. Starbucks’ baristas will highlight the espresso in the beverage by utilizing a carefully crafted technique to draw out an intensely bold and roasty flavor. Additional flavors such as carmel or hazelnut can be added to the Latte Macchiato to create a delicious dessert (Starbucks Newsroom, 2016).

I have been interested in the one cup coffee brewers for some time. However, I was put off by the high price tag and the high cost per cup of coffee when compared to traditional coffee pots. I finally broke down and purchased a Flavia Fusion coffeemaker. This one-cup brewing system uses coffee packs that brew a single cup at a time with the touch of a button. Here is my review of the Flavia Fusion, based on some key characteristics. CONVENIENCE AND EASE OF USE The Flavia Fusion coffee maker is so easy to use. You just fill the water reservoir (which holds a lot of water, you do not need to fill it for every cup), pop in the coffee pack of your choice, and press a button. It is quick, convenient, and very easy to use. NO CLEANING! This is perhaps my favorite feature of my Flavia Fusion coffee machine. I hate cleaning the coffee pot and filter, and would often leave the mess in the sink after my morning coffee for later. There were many mornings I would wake up and stumble into the kitchen to make my morning brew, only to find a mess in the kitchen that I neglected to clean from the previous morning. Not a good way to start the day. With the Flavia Fusion, there is no clean up. All I need to do is removed the used filter pack and throw it in the trash. VARIETY AND COST The Flavia Fusion has a price tag of $99, much less than a lot of the other single cup brewers out there. It does not have all of the bells and whistles of some of the other brands, but I found it to be a

can order and pay for their drinks in a flash while stacking up rewards for each purchase made. This Strategy has significantly drawn people to Starbucks due to its highly anticipated services, products, and marketing strategies that differ from most fast food restaurants. The next service is the Starbucks webpage where the customers can go onto the site and view product and also make purchases. This service is quite excellent for those that want to checkout items online through the site, because it incorporates a similar process as the application on your smartphone. Starbucks also incorporates equipment and drinkware to their massive line of products. First their Drinkware consists of cups and mugs that are affordable to the customers. These cups come in many colors and aesthetic values, which make people interested in purchasing. Starbucks had the right idea when they decided to manufacture these cups out to their customers because not only were they a huge success for the business, but it also made Starbucks distribute more merchandise. Cold cups, which were from stainless steel containers. These containers made a rise once the popularity rose for other merchandise. These containers were sold very often to customers and once again made a surprise since it was from the same line of cups and mugs category. As more popularity grew in their products so did the equipment used to make customers coffee. First Starbucks decided to manufacture coffee makers, presses, and expresso

The Breville Cafe Roma ESP8XL Espresso Machine is a very good mid-range machine for home espresso enthusiasts. The machine means business and will stand up to regular daily use. This is immediately evident when you see the machine with its substantial stainless steel body housing. You can count on a very high quality espresso each and every time without a lot of confusing settings and controls. I use mine (yes I own one and have for approximately one year) around 5 times a week. The Cafe Roma has taken its place as my "go-to" machine and it has yet to disappoint.

Prepare a simple Quality manual for the coffee bar to define how quality of the espresso coffee will be managed.